London, United Kingdom
info@lkiconsulting.io
+44 (0) 7803 332977
London, United Kingdom
+44 (0) 7803 332977
Case study

Cybersecurity & privacy media outlet

We had an amazing 6-months campaign during which we build a Communication department from the scratch, hired the team and created the processes for a new cybersecurity media outlet.

The Results

These numbers speak for themselves.

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PR campaigns delivered

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Publications received

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estimated unique reach

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Backlinks

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SEO value
HIGHLIGHTS

Our activities

Kicking off a new project is always a very exciting yet challenging activity. This is what we done:

Strategy creation
We have crafted the PR strategy of the department.
Process creation
Internal PR processes were created.
Team hiring
Communication team members were selected and hired.
Brand Building
We have established the authority of CyberNews.
Creating VDP
Creating vulnerability disclosure procedure for PR activities.
PR execution
Owning and executing PR campaigns.

The majority of success came from Public Relations activities

Worldwide coverage

Our PR campaigns dominated the worldwide international media

From the US to New Zealand - all major media outlets have mentioned CyberNews name and their research of cybersecurity.

Notable media coverage

Cybernews research pieces have been published by numerous worldwide popular news channels. 

Social reach

We also took advantage of social networks

Our insightful strategic approach to research, developed marketing & PR strategies, honest and transparent digital marketing, creative design and web development works speak for themselves.

Key highlights:

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Upvotes on Reddit

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Retweets on Twitter

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Tweets

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