This may seem like an endless cycle and contradict the previous point, but when you post about a new video, podcast, or another type of content, you have to nudge your audience to watch it.
For example – Joe Rogan, the host of the most popular podcast on Spotify “The Joe Rogan Experience” frequently Tweets about a new episode, in the Tweet he also shares a link to his Instagram post showing a small clip of his podcast.
This way, his audience sees a new episode not only on Twitter but also on Instagram. Therefore, he gets more exposure for his podcast on different social media.
You can also write a blog post about the topic of a new video of yours and include a link to it on your blog.
Buzzfeed has several different channels on YouTube and publishes articles about the videos for people who may not watch the video and just want to read a brief description about it. Then they share the article on other social media platforms and increase engagement for that video.