The ongoing pandemic situation has completely changed the way businesses are operating. To ensure the safety of employees, companies changed their policies and now people can work from home. As a result, an ever-increasing amount of products and services are sold online. For this reason, social media presence and engagement are more important than ever.
The main question occurs – where should a new business invest its resources in 2021?
More time and energy should be put into social media marketing strategies. A good strategy helps you connect with customers, engage with them, and understand their needs. Asking for opinions and insights on social media platforms would help connect with customers and will encourage them to continue using your products or services. A 2015 study by Twitter, it showed that a customer who tweeted an issue with a particular airline and received a response on Twitter was more likely to pay for the same airline. It also depended on the time it took for the airline to respond. If it was within 6 minutes or less – more customers were satisfied. This way of generating revenue is not only efficient but also very simple and therefore easy to implement.
Pay-Per-Click (PPC) advertising is a form of marketing for which you need to allocate additional financial resources. Using this method, you can get more people to visit your website. For every “click” you get on your ad, you have to pay. PPC helps you reach the desired audience based on location, gender, age, interests, etc. by buying space for you on a website related to your product. In Hanapin Marketing’s State of PPC 2019-2020 report 74% of brands said that “PPC is a big driver of business.” Even though this type of advertising is expensive compared to other types, it is very beneficial in the long run.
Although the popularity of podcasts has risen in recent years, marketers spend very little percentage of their money on podcast advertising. In the United States, around 37% of people have listened to a podcast at least once a month. Spotify credits a 24% growth in subscribers due to podcasts. Today, everyone owns a smartphone and has full access to podcast listening. People have a wide variety of podcasts to choose from, from celebrity gossip podcasts to book reviews to true crime stories. With such a wide variety of content to choose from, you can easily buy an ad that targets your preferred audience, which in turn drives more traffic to your website. The most popular podcast on Spotify is The Joe Rogan Experience, with around 190 million downloads in 2019, and even a mention in a said prominent podcast can lead to increased sales. A Nielsen study commissioned by Midroll found that podcasts generate up to 4.4 times more brand traffic than other ads. In addition, listeners who heard the ad in a podcast increased their propensity to buy by an average of 10%.
According to an article by AllBusiness, 76% of users aged 18-34 used voice search to find information about a local business, 64% aged 35-54 used voice search to find information for a local business, and 37% aged 55+ used voice search for the same reason. However, for this to work, your information should be optimized for voice search. FAQs (Frequently Asked Questions) help tremendously to answer common questions that may be asked in a voice search. In a Google study, 53% of users will close a website if it doesn’t open or load within 3 seconds. It’s only a matter of time before Google incorporates this into their algorithm.
People use their phones to watch YouTube, play games, and perform other online activities. Most apps show some type of advertising, and one of the most effective is video advertising. Around 90% of marketers said that investing in video advertising increases visits to their website, and nearly 30% of customers said they would buy something after seeing an ad for it. It can be entertaining and interactive for the customer, plus you can include behind-the-scenes footage to hold the attention of your preferred demographic and make you seem more open, authentic, and trustworthy. It humanizes your brand and helps you connect with the customer.
There are so many YouTubers targeting different types of audiences that you can easily gain traffic from by paying them to talk about your website, product, or app. By doing research on your target audience, you can also reach out to a specific YouTube content creator who has the most viewers of a particular age, gender, location, or interest. YouTube has the longest visit duration, highest pages per visit, and lowest average bounce rate. When people watch certain YouTubers, they already have a connection to them and they are more likely to trust the product that the content creator recommends. For example, Honey has sponsored a lot of YouTuber videos and gained a lot of traction for its browser extension, which it now says has helped users save more than than 2 billion dollars. The extension became so popular that many memes were created of how every YouTuber was sponsored by them. Honey used this to their advantage and have made several funny tweets regarding this.
To attract more customers through marketing, you should be creative, know the trends, and be equipped with the latest marketing tools which we discussed in this post. The most important thing is to engage your audience and build a connection. Certainly, you will need to invest resources in advertising, but it will prove beneficial outcomes over time.
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