Cafe marketing is largely about your customer’s feelings. When you provide special offers, you encourage your customers to discover new dishes. You interact with your audience on social media to get their exclusive attention. You want visitors to feel welcome as soon as they walk through your door.
What does mobile marketing offer that can generate more regular customers to your cafe?
The answer seems obvious, first you need a mobile application.
But which one should you choose?
Well, you can select from already existing loyalty apps that bring together many companies and offer a common platform.
Or create your own app.
In the first case, users will register on behalf of the entire platform but not your café, which will create additional competition.
While your own app will be tailored specifically to the loyalty program structure you choose.
Thus you have to select between many factors like competitive advantage, application price, activation terms and others.
Cafe logo and branding.
A system of personalized loyalty offers.
Meal ordering function.
Basic customer analytics.
Remember, a properly prepared mobile app is an effective marketing tool to boost your visitors’ loyalty.
1️⃣ One-off offers to stimulate coming back.
With the help of mobile applications, you can track when customers last visited your place and take advantage of this knowledge by inviting them again.
For example, 30 days after their last visit, send a personal message through the app with a one-time offer for a discount or gift.
2️⃣ Creating a sense of urgency.
Set a deadline by which the offer is valid. The message must sound personal – remind them that you miss your visitors and wait for them to return.
Contact them by name, this will increase the chances of visiting you again.
3️⃣ Direct notifications that encourage customers to come make a decision.
You can monitor which clients are reacting to the messages delivered via mobile applications. This is a fantastic opportunity to interact with your most devoted visitors.
In digital marketing, the “7 messages” rule states that the consumer must get the advertiser’s message at least seven times before making a purchasing decision.
Not coincidentally, various social media sites allow businesses to interact with their followers up to seven times every day.
This can be done in the form of content sharing, direct communication, or showing ads to interested users.
According to a survey performed by the SHIFT agency, 82% of respondents every SMS or other mobile message they got.
4️⃣ Rewards for recommendations to attract new customers.
Offer a referral code feature to a friend. Reward your customer if he or she brought in a new user who signed up for the application.
Referral codes allow you to quickly and efficiently recruit new visitors for business development. Customer referrals are important because the customer is getting them from a personal source.
According to a Nielsen survey, 92% of consumers trust recommendations from people they know when compared to advertisements.
5️⃣ Placing orders with the app.
Lack of staff, a sudden increase in visitors flow, a need to show that you are valuing their time – does it all look familiar?
It can be solved by a “smart menu” that has a QR code. Give the impression of an innovative cafe, people will love it. You also understand what it’s like to wait a long time for a waitress…
Just make sure your kitchen can handle the extra influx of orders (not a bad problem to have!).
Once you have created and launched the cafe application, it is important that all visitors learn about it and remember to use it.
Here are some essential tips:
Registration in the cafe:
Report about the mobile application in the menu list, on the table tents, on payment checks, or any other visible place.
Use QR codes so visitors don’t have to type a company’s website address manually.
A web app should be accessed in a browser so you can link to your app directly from your restaurant’s website.
Social media profile:
Add a link to the mobile app on your Facebook or Instagram account and create short motivational posts on how customers can benefit from it.
If you have an existing list of customer emails, send a dedicated email promoting your new app and explaining how customers can access it.
Your employees are your best ambassadors. They should inform all visitors about the application and highlight all the benefits of using it.
An incentive to sign up:
Everyone loves good deals, so it’s worth giving a one-time instant discount to anyone who signs up for your web app.
In the Covid-19 pandemic, the use of a mobile application is one of the most effective and easiest ways to attract customers.
It gives them a fast, accessible, and convenient way to enjoy everything your cafe or restaurant has to offer – all in one place.
At the end of the day, that’s what we strive for – happy customers and profitable business!
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