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LKI Consulting managed Embed's $4.5 million seed funding announcement campaign

2022 Apr 30

Marketing services

We are excited to announce that our client Embed has just raised $4.5 million in a seed investment round!

Embed is a decentralized marketing solution that connects brands, creators, collections and NFT holders. The protocol helps marketers reach new audiences by engaging, empowering and activating communities. Incubated by Node.Capital, ​​Embed’s seed investment round was co-led by North Island Ventures and Aleph, with participation from DCG, Distributed Global and Morningstar Ventures to develop the Embed Protocol.

Supported by a diverse group of Advisors, Embed assembled a team of professionals in Marketing and Blockchain to develop the protocol. These advisors include Marc Mathieu, VP of Strategic Customer Transformation and Innovation at Salesforce, Amos Meiri, Co-Founder of Colu and Colored Coins, Sosti Ropaitis, Executive VP at Media Link, and Shahf Bar Gefen, CEO at COTI Group, Michael Amar, Co-Host of Paris NFT Day and Paris Blockchain Week Summit.

During the past week, LKI Consulting COO Maryna Barysheva managed Embed’s organic public relations campaign globally. As a result of our proactive pitching, the news about Embed’s fundraising gathered 288M accumulated traffic and 47 organic mentions. To achieve this result, we’ve sent more than 1200 emails to 500+ top-tier journalists who write about blockchain.

The press-release prepared and pitched by the LKI Consulting team was covered in various publications, including Yahoo Finances, Markets Insider, Digital Journal, and others

Some of the publications include:

Once again, congratulations to our Client and a big thank you for trusting us to communicate this big milestone. 

Getting ready for your fundraising campaign? Give us a call and we will make it exceptional. 🚀

To discuss your upcoming announcement, book a call here

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