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How to be a better writer: Tips for creating content your audience will love

As writers, we have one predominant goal: to make the reader’s job easier. If we don’t, we’ll lose a potential buyer in less than 30 seconds. To make it simple: if your blog, press release, or web content doesn’t resonate with the audience, the chances to get a conversion are second to none. 

Today we will overview essential copywriting skills, steps to boost the success of your content, and some actionable tips to stand out in an intensely saturated market. 

What skills does a copywriter need?

To succeed, a copywriter needs to have the right combination of analytical, creative, computing, and communication skills. Adding such a writer to your team can ensure the engagement rate, and improve your sales conversion rate. 

Here are some skills a top-notch copywriter should have:

Analytical skills

  1. Analyzing the audience. Continuously search for information on your audience using surveys and analytics. Your content should answer the pain points of the potential buyer and speak their language.
  2. Performing deep topical research. Make sure the sources you’re citing in your articles deliver value. Good content delivers value beyond a surface-level view of your subject.

Creative skills

  1. Condensing writing to enhance the flow. Cut to the chase. Using too many words can make your content boring and distract the reader from the main points.
  2. Writing well for multiple formats. Start with a handful of content formats – like social media posts, blog posts, and news features – that work for your brand and research their best practices. Good content writers understand how to make different types of content shine.

Computing skills

  1. Understanding SEO. Know how search engine optimization can elevate your content and how content impacts SEO. Use an SEO checklist for blogs to jazz up the revenue.  increase organic search, and garner traffic and potential customers from search engines like Google and Bing.
  2. Improving user experience understanding. Take a UX approach to copywriting, constantly testing, monitoring, and optimizing website sections. The best websites make content easy and social, don’t overwhelm users with excessive information, and include interactive audio/visual chat features.

Communication skills

  1. Conducting interviews. Remove all distractions, listen actively to the interviewed person, and take notes. Debrief with your fellow interviewee, and always provide a timeline of when the interviewee might expect to hear back from you regarding the interview draft, and the final outcome. 
  2. Explaining the subject at hand clearly. Translate complex terminology into bite-sized information. Make comparisons that your audience can relate to. Simplify, simplify, simplify.

The step-by-step approach to crank out the “writing stuff”

Learning how to be a better writer requires more than excellent wordsmithing. By taking a methodical approach to content generation, you can write faster and more effectively.   

Below is a guide to elevating your writing process:

Before starting the work

  1. Do your homework. Learn all you can about the assignment before putting the virtual pen to paper, and ask questions. The writer must be a reporter first.
  2. Get to the point. Make it easier to read by being ruthless, don’t bury the lead, and don’t cram every fact into your opening.

During the writing:

  1. Start hot. Engage your readers with the headline to grab their attention. If the lead sentence doesn’t sizzle, the reader will answer no, and won’t read your writing.
  2. Write rhythmically. Be bold, and hook the reader up by varying the length of your sentences. Make your content flow like smooth jazz, and the users will reward you by reading till the end.

After finishing:

  1. Put out the jargon words. Avoid using acronyms and industry-specific terms without reference. The most common mistake copywriters make is assuming everyone understands professional jargon.
  2. Cross every T. Make proofreading a priority, strive for perfection reviewing your work for grammatical or spelling errors.

Top 8 content writing tips for effective content writing

Content is as important as the design and aesthetics of your website. It drives search engine results, increases traffic to your page, and establishes your organization as an industry leader. 

Although there is no secret formula for writing high-quality content, these are several tips that can help improve the quality and quantity of your written material:

Tips for grabbing the reader’s attention

  1. Write a head-turning headline. If the headline doesn’t spark interest, your readers won’t stay on the website. Period. Make the title count by keeping it simple, adding industry keywords, and buzzwords.
  2. Create a hook. Keep readers hooked with the first sentence. Some strategies for a good hook include asking a question, appealing to emotion, or leading with a shocking statistic.
  3. Write in a unique voice. Align the tone of your writing to your target audience, business goals, and brand persona. Tones of voice can be informal, serious, optimistic, formal, motivating, respectful, conversational, or even humorous. Do you know how your brand sounds?

Tips for post-writing activities:

  1. Optimize digital content. Prepare your content for search using best SEO practices. The best digital content often consists of short paragraphs of up to 5 sentences, short sentences, and bulleted lists.
  2. Edit your work.  Go back and polish the rough edges of your writing after your first draft. Writing improves as it goes through a round or two of edits.
  3. Be ready for criticism. Remember that every draft is nonperfect, and can be criticized by the proofreading team. Take time, get feedback, and figure out how you can improve your work.

Summary

Organic content marketing is a must for turning site visitors into satisfied customers. To take your writing to the next level, develop your analytical, creative, computing, and communication skills, take the step-by-step approach to writing, and don’t forget to use our Top 8 content writing tips. 

And if you’d like to take your content writing to the next level, reach out to the LKI Consulting team of marketers ready to make your writing shine!

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