Have you ever thought that there are more than 200,000 fonts in the world and every one of them expresses its own identity? That’s why one of the most important skills you can learn as a designer is how to choose a type to communicate correctly with users. Typography can make or break a design with its own beauty and complexity.
Today we will overview the meaning of typography, have a look at its importance for the brand’s design, determine the difference between font and typeface, and go through a 6-step guide on choosing the best font solution for your business.
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Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone, optimizing readability and accessibility.
Many people often confuse typefaces and fonts, treating them as synonymous. A typeface is a design style which comprises a myriad of characters of varying sizes and weight. Whereas a font is a graphical representation of text characters.
Put simply, a typeface is a family of related fonts, while fonts refer to the weights, widths, and styles that constitute a typeface. Typically, what we refer to as a font is actually a typeface. For example, Times New Roman, Helvetica, and Arial are not actually fonts—they’re typefaces. A font is just a more specific way of defining the kind of text you’re using. It hones in on both size and weight of a typeface.
Picking the right font is a crucial choice for your business. The layout and appearance of texts significantly affect the brand’s aesthetics, functionality, and readability. What’s more, a suitable font often translates into a higher conversion rate.
Selecting the best font for a website is not easy. Here is a 6 step guide you need to follow to ensure the best fonts for your brand:
Typography is a crucial part of your brand design. It has a huge impact on the success of your branding: building brand recognition, connecting with the audience, holding the attention of the readers, showing personality, and establishing mood and tone of the overall design. To choose the best fonts for your business, make sure you have a clear understanding of the differences between font and typeface, know your brand identity, take note of the brand fonts you admire, and do deep research on typography for businesses. Last but not least, narrow down your to a few fonts, ask your network what they think, and pick a versatile font to unleash your creativity.
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