Meet LKI Consulting at Blockchain Life, 2024
October 22-23, 2024

Growing a Telegram trading community from 4K to 30K+ in < 1 month

Challenge: Grow trading community on Telegram and drive user engagement for a multi-asset exchange

We grew Multibank.io’s Telegram community from 4K to over 30K in just one month, achieving a staggering 750% growth and surpassing the original goal by 1.5x. By leveraging targeted Telegram ads, strategic Galxe campaigns, and engaging community initiatives, we didn’t just increase numbers—we built a loyal and active following that set the foundation for sustained growth and user engagement.

We combined tailored messaging, incentive-driven campaigns, and relentless execution to deliver undeniable results:

  • 36K+ Telegram members in one month
  • Cost per new user as low as USD 0.14
  • Investment USD 3.8K+
  • Achieved 1.5x more than the original goal

About the client

Multibank.io is a regulated centralized cryptocurrency exchange (CEX) launched in 2023, offering a wide range of cryptocurrencies and USDT-margined derivatives trading with up to 100x leverage. With a connection to the leading TradFi platform, Multibank Group, Multibank.io combines top-tier security, robust liquidity, and swift trade execution, making it an attractive platform for both novice and seasoned traders alike.

Services provided

  • Telegram ads
  • Galxe campaign management
  • Community engagement
  • Industry benchmarks analysis
  • Competitors analysis
  • Design
  • Strategic advisory

Timeline

  • Started working: July 2024
  • Time worked: 2 months
  • Campaigns together: 6

Gameplan

The goal was to grow the Multibank.io community by 5x while targeting 2K users to test their derivatives feature. To achieve this, we introduced a special 120 USDT bonus for joining and depositing on MBIO, incentivizing engagement. We not only hit the target but exceeded it, by 2.5x reaching 5K engaged testers.

Our strategy:

  • Telegram ads management: We conducted thorough research to find the best channels for each message Multibank.io wanted to spread, factoring in channel size, relevant topics, and key regions.
  • Tailored messaging: We developed custom messaging for growing the TG community, introducing new trading pairs, and promoting a derivatives bonus with five ad variations for each.
  • Optimization & A/B testing: We optimized weekly ad copies to maintain engagement, using A/B testing to refine performance.
  • Engagement strategy: We implemented a bot to ensure clear CTAs that directed users to take action immediately after joining the Telegram channel.

Telegram growth

Our focus was to drive engagement and attract users by promoting tangible benefits (like a derivatives bonus) through ads that catered to different user segments.

Telegram ads

We executed a month-long Telegram ad campaign with the following key actions:

  • Researched and selected top Telegram channels to target the most relevant communities based on specific criteria, including size, topics, and regional language preferences.
    • Channel size: A mix of large and small channels to cater to different styles of communities.
    • Topics: Focused on competitor channels, token communities for new listings, RWA channels, and trading/DeFi communities to ensure our messaging reached the right audience.
    • Language/region: Prioritized markets where MBIO has the strongest presence and potential for growth.
  • Launched three core messaging angles to introduce new pairs, grow community engagement, and promote the derivatives bonus.
  • Weekly ad copy changes kept the campaign fresh and engaging, while regular A/B testing ensured ongoing optimization.
  • Installed a bot to reinforce calls-to-action (CTAs) and convert new subscribers into active community members, driving further engagement and participation.

Here is a sneak-peak from the ads manager

Results

We achieved significant growth, with the Telegram community skyrocketing from 4,000 members to 30,000, representing 750% growth. The cost per new user was impressively low at USD 0.14, far below the industry average of USD 1.2 for a verified trader on Telegram.

Galxe campaign

Alongside Telegram ads, we launched a tailored Galxe campaign designed to boost engagement and promote Multibank.io across social channels. To execute this, we:

  • Set up Galxe Space and developed a comprehensive quest with 21 tasks across six categories, focusing on social media engagement, in-app tasks, and referral loops.
  • Boosted engagement through seamless integration with the ongoing Telegram ads campaign.
  • Reinforced the message by installing a “Join Galxe” CTA in the Telegram channel.

Results

In one month, the campaign brought in over 2,000 new users, with a cost per user of USD 0.17. The Galxe space setup was completed within a week, and the quest successfully engaged users across multiple platforms.

Takeaways

  • Targeted messaging works: Tailoring our messages for specific communities and ad channels brought in engaged users who were genuinely interested in the platform.
  • Consistent optimization is key: Weekly ad updates and A/B testing ensured that we maintained strong engagement throughout the campaign.
  • Effective CTA integration: The bot installation and clear CTA positioning helped convert new users into active community participants.


Final insights

In just two months, we helped Multibank.io grow its Telegram community by 750% and launch an engaging Galxe campaign that attracted 2K+ new users. By leveraging incentive-based marketing, we helped Multibank.io create a community of engaged traders who see tangible benefits in staying connected.

  • Value of a trader community: Establishing a robust trader community not only drives engagement but also builds a foundation for long-term growth and loyalty. A vibrant community attracts more serious traders, creating a network effect that boosts credibility and visibility.
  • Incentive-driven success: The low cost per user acquisition (USD 0.14 on Telegram and USD 0.17 on Galxe) highlights the power of incentive-based strategies in drawing high-quality, active users. This allowed us to deliver results at a fraction of the industry average.
  • Integrated approach: Seamlessly integrating incentive-driven ads with Galxe campaigns maximized engagement, allowing us to exceed growth targets while maintaining a strong focus on quality over quantity.

Want the same results?

Ready to jump in the world of marketing?

Submit an application

Ready to jump in the world of marketing?

Submit an application

Ready to jump in the world of marketing?

Submit an application

Feja

Chief Happiness Officer & Supervisor

8+ years of experience

Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.

Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting. 

At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.

Alexandra Murha

Operations Coordinator

1+ year of experience

Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly. 

Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients. 

At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.

Milda

Vilkaitis

Digital Strategist

8+ years of experience

Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus. 

Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results. 

At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).

Akvile Mikalauskaite

Graphic designer

10+ years of experience

Akvile Mikalauskaite is the Art Director of LKI Consulting.

During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation. 

Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.

Viktorija Domarkaite

Creative Project Manager, 

10+ years of experience

Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries. 

Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments. 

At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.

Maryna Barysheva

COO

5+ years of experience

Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS. 

After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.

Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.

Sarunas Papinigis

Partner

15+ years of experience

Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics. 

During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.

In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.

Laura K. Inamedinova

Founder & CEO

8+ years of experience

Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.

A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes. 

Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.