B2B buyers use social media as one of their favorite research channels to learn more about vendors and determine if they can deliver on their promises. B2B marketers are improving their use of social media sites such as Facebook, LinkedIn, and Twitter, but they are falling behind when it comes to Instagram marketing.
People who follow the news of social networks more actively, already know about the new and innovative Clubhouse app that has launched in March 2020. This fast-paced social network that connects many different industries and businesses can boast of generating around 10 million users per week. As of now, the Clubhouse platform is accessible only for Apple Store users, who have gotten invitations from old members.
Ever since Twitter discontinued the Vine application in October of 2016, a new platform has taken its place. It is a video sharing app with 500 million active monthly users and has been downloaded 1.5 billion times. Videos are 15-60 seconds long and can be on any topic. Most of the users on the app are around 15-25 years old as of the third quarter of 2020 in the UK, according to statista.com. Nonetheless, there are a lot of users above that age group.
If there is anything that the past year has taught us – the internet is here to stay. The ongoing pandemic of COVID-19 has completely changed the way of business management. There is no way to know when we can go back to our usual lives. To ensure the safety of employees, workplaces changed their policies and now people can work from home. Due to this – a continuously growing amount of products and services are being sold online. This is why social media’s presence and engagement are more important than have ever been.
Conferences, exhibitions, and handshakes, which used to be one of the main B2B (business-to-business) sales channels were drastically disrupted by the global pandemic. B2B businesses had no choice but to reorient to the digital space as the only gateway to business development.
Chances are, that if you want your business to succeed, you will not just “wing it”. You have to do research, plan everything out before jumping into the market. Or maybe you want to improve your business even further, either way you have to gather information about how much your product is demanded and supplied for customers, buyer’s personas, and target audience. This way you can lead your business to success.