Case study
Cybersecurity & privacy media outlet
We had an amazing 6-months campaign during which we build a Communication department from the scratch, hired the team and created the processes for a new cybersecurity media outlet.
These numbers speak for themselves.
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PR campaigns delivered
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Publications received
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estimated unique reach
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Backlinks
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SEO value
HIGHLIGHTS
Our activities
Kicking off a new project is always a very exciting yet challenging activity. This is what we done:
Strategy creation
We have crafted the PR strategy of the department.
Process creation
Internal PR processes were created.
Team hiring
Communication team members were selected and hired.
Brand Building
We have established the authority of CyberNews.
Creating VDP
Creating vulnerability disclosure procedure for PR activities.
PR execution
Owning and executing PR campaigns.
The majority of success came from Public Relations activities
Worldwide coverage
Our PR campaigns dominated the worldwide international media
From the US to New Zealand - all major media outlets have mentioned CyberNews name and their research of cybersecurity.
Notable media coverage
Cybernews research pieces have been published by numerous worldwide popular news channels.
Social reach
Our insightful strategic approach to research, developed marketing & PR strategies, honest and transparent digital marketing, creative design and web development works speak for themselves.
Key highlights:
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Upvotes on Reddit
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Retweets on Twitter
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Tweets
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