Case study
A cybersecurity solution for businesses from the world's most advanced VPN service Provider, NordVPN.
These numbers speak for themselves.
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Publications during the campaign.
0M+
Full publications’ audience of the campaign.
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Estimated individual views of our work.
HIGHLIGHTS
Kicking off a new project is always a very exciting yet challenging activity. This is what we done:
Target media list
Created a tailored target media list.
Press release
Crafted a press release with a spicy headline to package the story.
Brand Building
Established contact with target media outlets to share the press release.
Team hiring
Hired and managed 3 external PR agencies
PR execution
Managed $15k PR budget.
NordVPN articles were published by numerous worldwide popular news channels.
Worldwide coverage
Our PR campaigns dominated the worldwide international media
After 1 week of dedicated efforts, we received 200+ publications across all the continents. The majority of the coverage was in the top media outlets like CNN, Forbes, The Guardian, Bloomberg, etc.
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