Knights of Cathena

Hyper-scaling Play-and-Earn game to 34K players in 5 months with an average CPR of €0.30 via Facebook and Google ads

We transformed the user acquisition journey for Knights of Cathena, delivering triple the result of their initial goal of 10K sign-ups in 6 months. 

The Goal

To attract 10K+ active players to the beta version of the game in 6 months.

Services provided

Strategy creation

Facebook ads management

Social media management

Google ads management

Influencers management

Ads content

Strategy creation

Facebook ads management

Social media management

Google ads management

Influencers management

Ads content


Started working

2023 February

Time worked

ongoing partnership

Campaigns together

7 marketing tactics,
1 month setup & ongoing execution

Results speak for themselves

Here’s how we over-achieved


Active player base

5 months

Of active collaboration


Average Cost Per Result

The Client

Knights of Cathena is the first casual mobile turn-based tactics Play-and-Earn game bridging the gap between traditional and Web3 gaming.

With an easy onboarding process and seamless blockchain integration, gamers can log in through socials, monetize their play time, and convert it into crypto.

Knights of Cathena players fight intense PvP matches against other players and earn Cathena Gold ($CGO) – the native token of the game.

Here’s how we did it

Success is in the details

Twitter management

The combination of this content applied both to casual gamers who have under 10 min a day to read the content and true fans who engaged with the account several times per day looking for research-based content. 

The engagement campaigns were also posted in strategic timing on Thursday, giving the audience the whole weekend to participate.

The core of our social media marketing strategy was a clear balance of content:

2 educational Twitter threads

2 educational Twitter threads

1 light content (meme)

1 engagement campaign

1 poll

1 industry-related tweet

1 light content (meme)

1 engagement campaign

1 poll

1 industry-related tweet

See the growth

Before and after working with LKI

Before LKI

After LKI

Crypto Influencers

After two months of dedicated effort, we successfully initiated nine influential campaigns. 

Most of these campaigns focused on engagement through trying games + giveaways. 

Additionally, we executed two campaigns to enhance brand awareness and two campaigns to show rank.

The overall impact of our efforts resulted in an impressive total of over









Spotlight on KOLs

Just some of the influencer campaigns we did

Social media ads

To get direct downloads after the end of the alpha stage, we launched social media ads on Facebook and Instagram leading directly to the download page. 

To gather initial traction and generate volume for the project, we advised the Client to go with cheaper regions in the South East.






Cost per Result

Take a sneak peak at the boost

Proud screenshots directly from our Ads Manager

Want the same results?

Ready to jump in the world of marketing?

Submit an application

Ready to jump in the world of marketing?

Submit an application

Ready to jump in the world of marketing?

Submit an application


Chief Happiness Officer & Supervisor

8+ years of experience

Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.

Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting. 

At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.

Alexandra Murha

Operations Coordinator

1+ year of experience

Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly. 

Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients. 

At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.



Digital Strategist

8+ years of experience

Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus. 

Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results. 

At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).

Akvile Mikalauskaite

Graphic designer

10+ years of experience

Akvile Mikalauskaite is the Art Director of LKI Consulting.

During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation. 

Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.

Viktorija Domarkaite

Creative Project Manager, 

10+ years of experience

Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries. 

Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments. 

At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.

Maryna Barysheva


5+ years of experience

Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS. 

After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.

Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.

Sarunas Papinigis


15+ years of experience

Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics. 

During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.

In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.

Laura K. Inamedinova

Founder & CEO

8+ years of experience

Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.

A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes. 

Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.