About the Client

Multibank Group is one of the world's largest TradFi multi-asset brokers, known for institutional-grade infrastructure, deep liquidity, and global regulatory standing. We worked with one of their digital asset projects: Multibank.io, a regulated centralized cryptocurrency exchange (CEX) launched in 2023. Multibank.io offers a wide range of cryptocurrencies and USDT-margined derivatives trading with up to 100x leverage, combining the institutional foundations of the parent group with a retail-accessible crypto trading terminal.

Challenge

Multibank.io had a regulated, institutional-grade derivatives trading product but no user base. They came to LKI to onboard 20,000+ verified users and validate the platform.

Solution

We executed the launch in three focused stages.

Stage 1. Product offer development:

We designed the offer before spending a single dollar on ads. The core mechanic was a 120 USDT deposit bonus: any deposit amount unlocked the reward, deposited directly to the trading terminal. To withdraw it, users were required to reach a minimum trading volume of $10,000. At the time the campaign ran, the offer was among the highest deposit bonuses in the industry, exceeding comparable offers from major competitors, including Binance and Coinbase.

Stage 2. Performance marketing:

We prioritized Telegram as the primary acquisition channel. Until 2023, Telegram ads required a €2M direct deposit, limiting access to the world's largest advertisers. Following the removal of that requirement, we identified Telegram as an unsaturated channel with a crypto-native audience at a significantly lower acquisition cost. We ran targeted ads across trading and DeFi community channels, iterating on creative and targeting based on performance data.

Key findings:

• Germany, UK, and Turkey were the highest converting geos.

• Trading and DeFi community channels delivered a $0.07–$0.11 CPS, roughly 2–3x cheaper than other channel placements.

• Ads targeting active derivatives traders outperformed all others with a 4.54% CTR peak.

Stage 3. SocialFi re-engagement campaign:

To convert Telegram registrations into first-time depositors, we launched a SocialFi campaign via a task-based engagement platform. The campaign structured user actions around in-app trading tasks, social follows, and referral loops, with Southeast Asia as the primary target region.

Results

• 30,000+ users onboarded within the first month

• $0.14 CAP vs. $1.20 industry average

• 750% community growth within 30 days

• 34% of users who completed the "deposit and trade" in-app task remained active traders over the following 3 months