DeFi, blockchain, tokenization, infrastructure, and payments

We help digital asset businesses dominate institutional market

We help digital asset businesses dominate institutional market

We help digital asset businesses dominate institutional market

DeFi, blockchain, tokenization, infrastructure, and payments

Sign up for a strategy session

Sign up for a strategy session

Top Crypto Influencer Agency

Top Crypto Influencer Agency

Best Web3 Marketing by

Best Web3 Marketing by

Best Crypto PR & Marketing

Best Crypto PR & Marketing

Communication Experts by

Communication Experts by

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Who we are

Who we are

LKI Consulting is a growth firm for DeFi, RWA, Payments, and Infrastructure businesses ready to move beyond retail

LKI Consulting is a growth firm for DeFi, RWA, Payments, and Infrastructure businesses ready to move beyond retail

LKI Consulting is a growth firm for DeFi, RWA, Payments, and Infrastructure businesses ready to move beyond retail

We market businesses the world isn’t ready for yet… and then they become unicorns.
Waves. Immutable. Transak. io.net. MultiBank. Nord Security.

We market businesses the world isn’t ready for yet… and then they become unicorns.
Waves. Immutable. Transak. io.net. MultiBank. Nord Security.

We market businesses the world isn’t ready for yet… and then they become unicorns. Waves. Immutable. Transak. io.net. MultiBank. Nord Security.

We market businesses the world isn’t ready for yet… and then they become unicorns. Waves. Immutable. Transak. io.net. MultiBank. Nord Security.

264+
264+

Clients we worked with

Clients we worked with

128+
128+

TradFi institutions we have warm relationships with

TradFi institutions we have warm relationships with

10+
10+

Years working with regulated entities and emerging technologies.

Years working with regulated entities and emerging technologies.

21%
21%

Of top 250 CMC clients in our portfolio

Of top 250 CMC clients in our portfolio

Our clients

Our clients

+ 259 others

Who we work with

01

Retail Web3 businesses

We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.

02

Projects bridging tradFi on-Chain

03

Foundations

04

Complex financial products in Web2

01

Retail Web3 businesses

We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.

02

Projects bridging TradFi on-Chain

03

Foundations

04

Complex financial products in Web2

Building a category-disrupting startup that doesn’t fit any of these?

LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.

01

Retail Web3 businesses

We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.

02

Projects bridging tradFi on-Chain

03

Foundations

04

Complex financial products in Web2

Building a category-disrupting startup that doesn’t fit any of these?

LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.

Building a category-disrupting startup that doesn’t fit any of these?

LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.

Apply as a category-disruptor

You’re in the right place if you need to

You’re in the right place if you need to

You’re in the right place if you need to

01

01

01

Close new institutional clients & partners

Close new institutional clients & partners

02

02

02

Grow ARR, MRR, and long-term retention

Grow ARR, MRR, and long-term retention

03

03

03

Launch a product in a new market

Launch a product in a new market

04

04

04

Create a visual identity that appeals to my ideal client

Create a visual identity that appeals to my ideal client

05

05

05

Build narrative / messaging

Build narrative / messaging

06

06

06

Unlock new geos / increase market share in a select niche

Unlock new geos / increase market share in a select niche

You're in the right place if you need to

Renovation Guidance

01

Renovation Guidance

01

Grow ARR, MRR, and long-term retention

02

Grow ARR, MRR, and long-term retention

02

Launch a product in a new market

03

Launch a product in a new market

03

Create a visual identity that appeals to my ideal client

04

Create a visual identity that appeals to my ideal client

04

Build narrative / messaging

05

Build narrative / messaging

05

Unlock new geos / increase market share in a select niche

06

Unlock new geos / increase market share in a select niche

06

Our growth & branding services

Our growth & branding services

Our growth & branding services

01

Securing agreements with institutional clients & partners.

Securing agreements with institutional clients & partners.

Securing agreements with institutional clients & partners.

02

Go-to-market strategy & execution: MENA, EUROPE, LATAM

Go-to-market strategy & execution: MENA, EUROPE, LATAM

Go-to-market strategy & execution: MENA, EUROPE, LATAM

03

Launch of institutional-grade products from MVP to scale-up

Launch of institutional-grade products from MVP to scale-up

Launch of institutional-grade products from MVP to scale-up

04

05

Developing narrative & visual identity

Recruiting advisors / board / C-levels with TradFi experience

Developing narrative & visual identity

Developing narrative & visual identity

05

04

Recruiting advisors / board / C-levels with TradFi experience

Developing narrative & visual identity

Recruiting advisors / board / C-levels with TradFi experience

Recruiting advisors / board / C-levels with TradFi experience

Looking for help with your company’s legal setup or recruitment?
Connect with our partner branch

Looking for help with your company’s legal setup or recruitment?
Connect with our partner branch

Looking for help with your company’s legal setup or recruitment?
Connect with our partner branch

Looking for help with your company’s legal setup or recruitment? Connect with our partner branch

Looking for help with your company’s legal setup or recruitment? Connect with our partner branch

Looking for help with your company’s legal setup or recruitment? Connect with our partner branch

Leadership team

Leadership team

Our team sits at the unique intersection of Web3, Tech, TradFi, and Data experience

Our team sits at the unique intersection of Web3, Tech, TradFi, and Data experience

Our team sits at the unique intersection of Web3, Tech, TradFi, and Data experience

Our team sits at the unique intersection of Web3, Tech, TradFi, and Data experience

Laura K. Inamedinova

Laura K. Inamedinova

Laura K. Inamedinova

Founder | Web3

Founder | Web3

Serial Entrepreneur. A Physics graduate, Laura founded LKI Consulting in 2016 and scaled cybersecurity, tech, and Web3 projects for over a decade. Co-founder of Illuminati Capital, a $50M Web3 fund, deploying alongside Pantera, Polychain, Jump, and Coinbase Ventures. Ex-Chief Global Ecosystem Officer at Gate.com, a top-tier exchange, and Principal at Gate Ventures. 40+ investments at the earliest stages with portfolio markups including 18x (Humanity Protocol), 17x (Sapien), and 11x (Pixelverse).

Serial Entrepreneur. A Physics graduate, Laura founded LKI Consulting in 2016 and scaled cybersecurity, tech, and Web3 projects for over a decade. Co-founder of Illuminati Capital, a $50M Web3 fund, deploying alongside Pantera, Polychain, Jump, and Coinbase Ventures. Ex-Chief Global Ecosystem Officer at Gate.com, a top-tier exchange, and Principal at Gate Ventures. 40+ investments at the earliest stages with portfolio markups including 18x (Humanity Protocol), 17x (Sapien), and 11x (Pixelverse).

Maryna Barysheva

Maryna Barysheva

Maryna Barysheva

CEO | Tech

CEO | Tech

Award-winning Web3 marketing executive trusted to drive the growth of the world’s largest institutions and Fortune 500 companies. Under Maryna’s leadership, LKI has worked with tier-1 industry players including Bybit, Multibank, KuCoin, Mantle, Transak, and Cardano Group. Scaled a Baltics SaaS leader from seed to $100M, where she developed custom solutions for NATO, the U.S. Department of State, the European Parliament, the European Commission, Google, and Mastercard at a rare cross-sector insight across enterprise, government, and Web3.

Award-winning Web3 marketing executive trusted to drive the growth of the world’s largest institutions and Fortune 500 companies. Under Maryna’s leadership, LKI has worked with tier-1 industry players including Bybit, Multibank, KuCoin, Mantle, Transak, and Cardano Group. Scaled a Baltics SaaS leader from seed to $100M, where she developed custom solutions for NATO, the U.S. Department of State, the European Parliament, the European Commission, Google, and Mastercard at a rare cross-sector insight across enterprise, government, and Web3.

Patrick McIntyre

Patrick McIntyre

Patrick McIntyre

Consulting Partner | TradFi

Consulting Partner | TradFi

A decade across IBM, Tencent, and JPMorgan, where he built the bank's first commercialized blockchain products, shipped to 400+ institutions including Visa, Mastercard, Deutsche Bank, S&P, and SWIFT. He has incubated four companies that closed partnerships with Franklin Templeton, Citadel, Standard Chartered, and Copper in under twelve months. He consults our clients with financial products on complex product & GTM decisions. He understands how institutions buy because he sold to them - and built the products they bought.

A decade across IBM, Tencent, and JPMorgan, where he built the bank's first commercialized blockchain products, shipped to 400+ institutions including Visa, Mastercard, Deutsche Bank, S&P, and SWIFT. He has incubated four companies that closed partnerships with Franklin Templeton, Citadel, Standard Chartered, and Copper in under twelve months. He consults our clients with financial products on complex product & GTM decisions. He understands how institutions buy because he sold to them - and built the products they bought.

Sarunas Papinigis

Sarunas Papinigis

Sarunas Papinigis

Consulting Partner | Data & Innovation

Consulting Partner | Data & Innovation

20+ years in data analytics, research, and growth across Asia-Pacific, the Middle East, and Europe. Sarunas led business expansion initiatives for some of the region's largest retailers and consumer brands, including FairPrice, Mannings, Makro C&C, Big C, Tops, Alfamart, Coca-Cola, Tamimi, Maxima, and Casino. He has successfully delivered 50+ projects spanning blockchain, fintech, and customer loyalty. He advises clients on market expansion strategies, combining regional operating experience with a practical understanding of how large enterprises evaluate, adopt, and scale innovation.

20+ years in data analytics, research, and growth across Asia-Pacific, the Middle East, and Europe. Sarunas led business expansion initiatives for some of the region's largest retailers and consumer brands, including FairPrice, Mannings, Makro C&C, Big C, Tops, Alfamart, Coca-Cola, Tamimi, Maxima, and Casino. He has successfully delivered 50+ projects spanning blockchain, fintech, and customer loyalty. He advises clients on market expansion strategies, combining regional operating experience with a practical understanding of how large enterprises evaluate, adopt, and scale innovation.

Jekaterina Culanova

Jekaterina Culanova

Jekaterina Culanova

Lead Designer | Design & Web3

Lead Designer | Design & Web3

Web3 and fintech designer with 4+ years building brands across crypto, DeFi, and early-stage startups with work spanning Input Output, NATIX Network, Currency.com, and Valereum PLC across regulated and emerging market players. Notable collaborations include an Awwwards jury member on high-level creative work and a former Lithuanian Member of Parliament, a combination of design excellence and institutional reach. Published design author and guest lecturer at Vilnius University, bringing both practitioner depth and academic perspective to every engagement.

Web3 and fintech designer with 4+ years building brands across crypto, DeFi, and early-stage startups with work spanning Input Output, NATIX Network, Currency.com, and Valereum PLC across regulated and emerging market players. Notable collaborations include an Awwwards jury member on high-level creative work and a former Lithuanian Member of Parliament, a combination of design excellence and institutional reach. Published design author and guest lecturer at Vilnius University, bringing both practitioner depth and academic perspective to every engagement.

Success stories

Success stories

Leading Cardano's Group institutional entry in the Gulf

Service

Institutional positioning, MENA GTM

6

EOIs secured to support the Midnight ecosystem fund

76

institutional decision-makers introduced to Cardano Group

26

yield providers engaged for Pogun's liquidity pipeline

Leading Cardano's Group institutional entry in the Gulf

Service

Institutional positioning, MENA GTM

6

EOIs secured to support the Midnight ecosystem fund

76

institutional decision-makers introduced to Cardano Group

26

yield providers engaged for Pogun's liquidity pipeline

Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges

Service

Product launch + user acquisition

30K+

Telegram members in one month

2.5x

exceeded derivatives testing target

$0.14

cost per new user

Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges

Service

Product launch + user acquisition

30K+

Telegram members in one month

2.5x

exceeded derivatives testing target

$0.14

cost per new user

Securing 217 global publications 
for NordVPN in 7 days

Service

Public relations & external communications

217+

publications secured globally

103M+

total audience reach

78

top-tier placements including Bloomberg, Forbes, The Guardian

Securing 217 global publications 
for NordVPN in 7 days

Service

Public relations & external communications

217+

publications secured globally

103M+

total audience reach

78

top-tier placements including Bloomberg, Forbes, The Guardian

Growing the world's largest exchange's presence in Lithuania

Service

Market entry strategy & communications

43+

media publications secured for Lithuanian market entry

22+

localized content pieces and AMAs produced

+

advisory delivered across 6 regulatory touchpoints

Growing the world's largest exchange's presence in Lithuania

Service

Market entry strategy & communications

43+

media publications secured for Lithuanian market entry

22+

localized content pieces and AMAs produced

+

advisory delivered across 6 regulatory touchpoints

Leading Cardano's Group institutional entry in the Gulf

Service

Institutional positioning, MENA GTM

6

EOIs secured to support the Midnight ecosystem fund

76

institutional decision-makers introduced to Cardano Group

26

yield providers engaged for Pogun's liquidity pipeline

Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges

Service

Product launch + user acquisition

30K+

Telegram members in one month

2.5x

exceeded derivatives testing target

$0.14

cost per new user

Securing 217 global publications 
for NordVPN in 7 days

Service

Public relations & external communications

217+

publications secured globally

103M+

total audience reach

78

top-tier placements including Bloomberg, Forbes, The Guardian

Growing the world's largest exchange's presence in Lithuania

Service

Market entry strategy & communications

43+

media publications secured for Lithuanian market entry

22+

localized content pieces and AMAs produced

+

advisory delivered across 6 regulatory touchpoints

Success stories

Leading Cardano's Group institutional entry in the Gulf

Service

Institutional positioning, MENA GTM

6

EOIs secured to support the Midnight ecosystem fund

76

institutional decision-makers introduced to Cardano Group

26

yield providers engaged for Pogun's liquidity pipeline

Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges

Service

Product launch + user acquisition

30K+

Telegram members in one month

2.5x

exceeded derivatives testing target

$0.14

cost per new user

Securing 217 global publications 
for NordVPN in 7 days

Service

Public relations & external communications

217+

publications secured globally

103M+

total audience reach

78

top-tier placements including Bloomberg, Forbes, The Guardian

Growing the world's largest exchange's presence in Lithuania

Service

Market entry strategy & communications

43+

media publications secured for Lithuanian market entry

22+

localized content pieces and AMAs produced

+

advisory delivered across 6 regulatory touchpoints

Recap

Recap

Recap

Latest field notes and event recaps from the LKI team

Latest field notes and event recaps from the LKI team

Latest field notes and event recaps from the LKI team

Latest field notes and event recaps from the LKI team

WAIB Summit Monaco

LKI CEO at WAIB Summit Monaco: Why the retail playbook that built the last decade of crypto won't survive the institutional one

2026

WAIB Summit Monaco

LKI CEO at WAIB Summit Monaco: Why the retail playbook that built the last decade of crypto won't survive the institutional one

2026

ORAK

LKI CEO at Orak Cannes (EthCC). What $23 billion in tokenized assets actually tells us about DeFi's next chapter

2026

ORAK

LKI CEO at Orak Cannes (EthCC). What $23 billion in tokenized assets actually tells us about DeFi's next chapter

2026

The Odds Prediction Market (Paris Blockchain Week)

LKI CEO at Paris Blockchain Week. Inside the panel on the future of prediction markets

2026

The Odds Prediction Market (Paris Blockchain Week)

LKI CEO at Paris Blockchain Week. Inside the panel on the future of prediction markets

2026

Hack Seasons Conference Cannes (EthCC)

LKI CEO joins Grayscale at Hack Seasons Conference in Cannes to discuss institutional adoption of digital assets

2026

Hack Seasons Conference Cannes (EthCC)

LKI CEO joins Grayscale at Hack Seasons Conference in Cannes to discuss institutional adoption of digital assets

2026

ORAK Cannes (EthCC)

LKI CEO at Orak Cannes (EthCC). What $23 billion in tokenized assets actually tells us about DeFi's next chapter

2026

ORAK Cannes (EthCC)

LKI CEO at Orak Cannes (EthCC). What $23 billion in tokenized assets actually tells us about DeFi's next chapter

2026

BitcoinMena

$60 billion in ETFs and still no mass adoption. LKI Founder Laura K. Inamedinova moderated this Bitcoin MENA panel to find out why

2025

BitcoinMena

$60 billion in ETFs and still no mass adoption. LKI Founder Laura K. Inamedinova moderated this Bitcoin MENA panel to find out why

2025

WebX 2025

LKI Founder at WebX 2025: What corporate crypto treasury actually looks like.

2025

WebX 2025

LKI Founder at WebX 2025: What corporate crypto treasury actually looks like.

2025

Global Blockchain Show

LKI Founder at Global Blockchain Show. Here's what $4.6 billion in Q3 funding actually tells us about Web3

2025

Global Blockchain Show

LKI Founder at Global Blockchain Show. Here's what $4.6 billion in Q3 funding actually tells us about Web3

2025

Global Blockchain Show

LKI CEO Maryna Barysheva's fireside chat with the COO of Midnight Foundation at the Global Blockchain Show. Here's why privacy is Web3's next big test

2025

Global Blockchain Show

LKI CEO Maryna Barysheva's fireside chat with the COO of Midnight Foundation at the Global Blockchain Show. Here's why privacy is Web3's next big test

2025

Tokenized Capital Summit 2025

LKI Founder at Tokenized Capital Summit 2025. Here is what VCs are actually funding now

2025

Tokenized Capital Summit 2025

LKI Founder at Tokenized Capital Summit 2025. Here is what VCs are actually funding now

2025

The Capital Circle Connect

LKI CEO at The Capital Circle Connect. Why $24 billion in tokenized assets still has not cracked institutional adoption.

2025

The Capital Circle Connect

LKI CEO at The Capital Circle Connect. Why $24 billion in tokenized assets still has not cracked institutional adoption.

2025

ETH Dubai

$3 trillion vs $100 trillion. LKI Founder Laura K. Inamedinova at the ETH Dubai panel on why the easy money era of VC is over.

2025

ETH Dubai

$3 trillion vs $100 trillion. LKI Founder Laura K. Inamedinova at the ETH Dubai panel on why the easy money era of VC is over.

2025

AIM Congress 2025

LKI Founder at AIM Congress 2025. What a 95% rejection rate and 18 month procurement timelines say about AI and crypto in banking

2025

AIM Congress 2025

LKI Founder at AIM Congress 2025. What a 95% rejection rate and 18 month procurement timelines say about AI and crypto in banking

2025

Institutional Horizons (Token2049 SG)

LKI Founder moderated “Why $24 billion in tokenized assets still can't move” during Token2049 Singapore 2025

2025

Institutional Horizons (Token2049 SG)

LKI Founder moderated “Why $24 billion in tokenized assets still can't move” during Token2049 Singapore 2025

2025

unDavos Summit

LKI Founder Laura K. Inamedinova moderates post-MiCA Crypto Investment Panel at unDavos Summit. Here's what the numbers reveal about Europe's regulatory gamble

2025

unDavos Summit

LKI Founder Laura K. Inamedinova moderates post-MiCA Crypto Investment Panel at unDavos Summit. Here's what the numbers reveal about Europe's regulatory gamble

2025

Book a call

Book a call

Become our next success story.

Based on 200 ratings on

Featured customers

4.8/5

Trustpilot

4.5/5

LinkedIn

LKI offices

86-90 Paul Street, 3rd Floor,

EC2A 4NE, London, UK

Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE

Copyright ©2026 LKI Consulting. All rights reserved.

Become our next success story.

Based on 200 ratings on

Featured customers

4.8/5

Trustpilot

4.5/5

LKI offices

86-90 Paul Street, 3rd Floor,

EC2A 4NE, London, UK

Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE

Copyright ©2026 LKI Consulting. All rights reserved.

Become our next success story.

Based on 200 ratings on

Featured customers

4.8/5

Trustpilot

4.5/5

LKI offices

86-90 Paul Street, 3rd Floor,

EC2A 4NE, London, UK

Copyright ©2026 LKI Consulting.

All rights reserved.

Become our next success story.

Based on 200 ratings on

Featured customers

4.8/5

Trustpilot

4.5/5

LKI offices

86-90 Paul Street, 3rd Floor,

EC2A 4NE, London, UK

Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE

Copyright ©2026 LKI Consulting. All rights reserved.

Become our next success story.

Based on 200 ratings on

Featured customers

4.8/5

Trustpilot

4.5/5

LKI offices

86-90 Paul Street, 3rd Floor,

EC2A 4NE, London, UK

Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE

Copyright ©2026 LKI Consulting. All rights reserved.

Who we work with

Retail Web3 businesses

01

From strategy to execution, we create authentic brand experiences that connect with your audience and foster lasting relationships

Projects bridging TradFi primitives on-chain

02

We help teams building between legacy finance and on-chain infrastructure find and close their first institutional buyers - banks, funds, and exchanges who need exactly what you’ve built but don’t know you exist yet.

Foundations

03

We work with Top-100 CMC projects that have lost their commercial edge and want to grow in the new market realities. LKI helps identify a specific use case for them, build the institutional narrative around it, and go-to-market in a defined market.

Complex financial products in Web2

04

We help payment companies, neobanks, cards commercialize crypto features, enter new markets, and attract new segments of clients.

Building a category-disrupting startup that doesn’t fit any of these?

LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.

Who we work with

Retail Web3 businesses

01

From strategy to execution, we create authentic brand experiences that connect with your audience and foster lasting relationships

Projects bridging TradFi primitives on-chain

02

We help teams building between legacy finance and on-chain infrastructure find and close their first institutional buyers - banks, funds, and exchanges who need exactly what you’ve built but don’t know you exist yet.

Foundations

03

We work with Top-100 CMC projects that have lost their commercial edge and want to grow in the new market realities. LKI helps identify a specific use case for them, build the institutional narrative around it, and go-to-market in a defined market.

Complex financial products in Web2

04

We help payment companies, neobanks, cards commercialize crypto features, enter new markets, and attract new segments of clients.

Building a category-disrupting startup that doesn’t fit any of these?

LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.