DeFi, blockchain, tokenization, infrastructure, and payments
We help digital asset businesses dominate institutional market
We help digital asset businesses dominate institutional market
We help digital asset businesses dominate institutional market
DeFi, blockchain, tokenization, infrastructure, and payments
Sign up for a strategy session
Sign up for a strategy session

Top Crypto Influencer Agency
Top Crypto Influencer Agency

Best Web3 Marketing by
Best Web3 Marketing by

Best Crypto PR & Marketing
Best Crypto PR & Marketing

Communication Experts by
Communication Experts by

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Who we are
Who we are
LKI Consulting is a growth firm for DeFi, RWA, Payments, and Infrastructure businesses ready to move beyond retail
LKI Consulting is a growth firm for DeFi, RWA, Payments, and Infrastructure businesses ready to move beyond retail
LKI Consulting is a growth firm for DeFi, RWA, Payments, and Infrastructure businesses ready to move beyond retail
We market businesses the world isn’t ready for yet… and then they become unicorns.
Waves. Immutable. Transak. io.net. MultiBank. Nord Security.
We market businesses the world isn’t ready for yet… and then they become unicorns.
Waves. Immutable. Transak. io.net. MultiBank. Nord Security.
We market businesses the world isn’t ready for yet… and then they become unicorns. Waves. Immutable. Transak. io.net. MultiBank. Nord Security.
We market businesses the world isn’t ready for yet… and then they become unicorns. Waves. Immutable. Transak. io.net. MultiBank. Nord Security.
Clients we worked with
Clients we worked with
TradFi institutions we have warm relationships with
TradFi institutions we have warm relationships with
Years working with regulated entities and emerging technologies.
Years working with regulated entities and emerging technologies.
Of top 250 CMC clients in our portfolio
Of top 250 CMC clients in our portfolio
Our clients
Our clients

+ 259 others
Who we work with

01
Retail Web3 businesses
We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.
02
Projects bridging tradFi on-Chain
03
Foundations
04
Complex financial products in Web2

01
Retail Web3 businesses
We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.
02
Projects bridging TradFi on-Chain
03
Foundations
04
Complex financial products in Web2
Building a category-disrupting startup that doesn’t fit any of these?
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.

01
Retail Web3 businesses
We work with teams who hit the ceiling in revenue from retail. Depending on your business model, we either help you break into new markets or make the shift to institutional clients.
02
Projects bridging tradFi on-Chain
03
Foundations
04
Complex financial products in Web2
Building a category-disrupting startup that doesn’t fit any of these?
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.
Building a category-disrupting startup that doesn’t fit any of these?
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.
Apply as a category-disruptor
You’re in the right place if you need to
You’re in the right place if you need to
You’re in the right place if you need to
01
01
01
Close new institutional clients & partners
Close new institutional clients & partners
02
02
02
Grow ARR, MRR, and long-term retention
Grow ARR, MRR, and long-term retention
03
03
03
Launch a product in a new market
Launch a product in a new market
04
04
04
Create a visual identity that appeals to my ideal client
Create a visual identity that appeals to my ideal client
05
05
05
Build narrative / messaging
Build narrative / messaging
06
06
06
Unlock new geos / increase market share in a select niche
Unlock new geos / increase market share in a select niche
You're in the right place if you need to
Renovation Guidance
01

Renovation Guidance
01

Grow ARR, MRR, and long-term retention
02

Grow ARR, MRR, and long-term retention
02

Launch a product in a new market
03

Launch a product in a new market
03

Create a visual identity that appeals to my ideal client
04

Create a visual identity that appeals to my ideal client
04

Build narrative / messaging
05

Build narrative / messaging
05

Unlock new geos / increase market share in a select niche
06

Unlock new geos / increase market share in a select niche
06

Our growth & branding services
Our growth & branding services
Our growth & branding services
01
Securing agreements with institutional clients & partners.
Securing agreements with institutional clients & partners.
Securing agreements with institutional clients & partners.
02
Go-to-market strategy & execution: MENA, EUROPE, LATAM
Go-to-market strategy & execution: MENA, EUROPE, LATAM
Go-to-market strategy & execution: MENA, EUROPE, LATAM


03
Launch of institutional-grade products from MVP to scale-up
Launch of institutional-grade products from MVP to scale-up
Launch of institutional-grade products from MVP to scale-up
04
05
Developing narrative & visual identity
Recruiting advisors / board / C-levels with TradFi experience
Developing narrative & visual identity
Developing narrative & visual identity
05
04
Recruiting advisors / board / C-levels with TradFi experience
Developing narrative & visual identity
Recruiting advisors / board / C-levels with TradFi experience
Recruiting advisors / board / C-levels with TradFi experience


Looking for help with your company’s legal setup or recruitment?
Connect with our partner branch
Looking for help with your company’s legal setup or recruitment?
Connect with our partner branch
Looking for help with your company’s legal setup or recruitment?
Connect with our partner branch
Looking for help with your company’s legal setup or recruitment? Connect with our partner branch
Looking for help with your company’s legal setup or recruitment? Connect with our partner branch
Looking for help with your company’s legal setup or recruitment? Connect with our partner branch
Leadership team
Leadership team
Our team sits at the unique intersection of Web3, Tech, TradFi, and Data experience
Our team sits at the unique intersection of Web3, Tech, TradFi, and Data experience
Our team sits at the unique intersection of Web3, Tech, TradFi, and Data experience
Our team sits at the unique intersection of Web3, Tech, TradFi, and Data experience

Laura K. Inamedinova
Laura K. Inamedinova
Laura K. Inamedinova
Founder | Web3
Founder | Web3
Serial Entrepreneur. A Physics graduate, Laura founded LKI Consulting in 2016 and scaled cybersecurity, tech, and Web3 projects for over a decade. Co-founder of Illuminati Capital, a $50M Web3 fund, deploying alongside Pantera, Polychain, Jump, and Coinbase Ventures. Ex-Chief Global Ecosystem Officer at Gate.com, a top-tier exchange, and Principal at Gate Ventures. 40+ investments at the earliest stages with portfolio markups including 18x (Humanity Protocol), 17x (Sapien), and 11x (Pixelverse).
Serial Entrepreneur. A Physics graduate, Laura founded LKI Consulting in 2016 and scaled cybersecurity, tech, and Web3 projects for over a decade. Co-founder of Illuminati Capital, a $50M Web3 fund, deploying alongside Pantera, Polychain, Jump, and Coinbase Ventures. Ex-Chief Global Ecosystem Officer at Gate.com, a top-tier exchange, and Principal at Gate Ventures. 40+ investments at the earliest stages with portfolio markups including 18x (Humanity Protocol), 17x (Sapien), and 11x (Pixelverse).




Maryna Barysheva
Maryna Barysheva
Maryna Barysheva
CEO | Tech
CEO | Tech
Award-winning Web3 marketing executive trusted to drive the growth of the world’s largest institutions and Fortune 500 companies. Under Maryna’s leadership, LKI has worked with tier-1 industry players including Bybit, Multibank, KuCoin, Mantle, Transak, and Cardano Group. Scaled a Baltics SaaS leader from seed to $100M, where she developed custom solutions for NATO, the U.S. Department of State, the European Parliament, the European Commission, Google, and Mastercard at a rare cross-sector insight across enterprise, government, and Web3.
Award-winning Web3 marketing executive trusted to drive the growth of the world’s largest institutions and Fortune 500 companies. Under Maryna’s leadership, LKI has worked with tier-1 industry players including Bybit, Multibank, KuCoin, Mantle, Transak, and Cardano Group. Scaled a Baltics SaaS leader from seed to $100M, where she developed custom solutions for NATO, the U.S. Department of State, the European Parliament, the European Commission, Google, and Mastercard at a rare cross-sector insight across enterprise, government, and Web3.




Patrick McIntyre
Patrick McIntyre
Patrick McIntyre
Consulting Partner | TradFi
Consulting Partner | TradFi
A decade across IBM, Tencent, and JPMorgan, where he built the bank's first commercialized blockchain products, shipped to 400+ institutions including Visa, Mastercard, Deutsche Bank, S&P, and SWIFT. He has incubated four companies that closed partnerships with Franklin Templeton, Citadel, Standard Chartered, and Copper in under twelve months. He consults our clients with financial products on complex product & GTM decisions. He understands how institutions buy because he sold to them - and built the products they bought.
A decade across IBM, Tencent, and JPMorgan, where he built the bank's first commercialized blockchain products, shipped to 400+ institutions including Visa, Mastercard, Deutsche Bank, S&P, and SWIFT. He has incubated four companies that closed partnerships with Franklin Templeton, Citadel, Standard Chartered, and Copper in under twelve months. He consults our clients with financial products on complex product & GTM decisions. He understands how institutions buy because he sold to them - and built the products they bought.





Sarunas Papinigis
Sarunas Papinigis
Sarunas Papinigis
Consulting Partner | Data & Innovation
Consulting Partner | Data & Innovation
20+ years in data analytics, research, and growth across Asia-Pacific, the Middle East, and Europe. Sarunas led business expansion initiatives for some of the region's largest retailers and consumer brands, including FairPrice, Mannings, Makro C&C, Big C, Tops, Alfamart, Coca-Cola, Tamimi, Maxima, and Casino. He has successfully delivered 50+ projects spanning blockchain, fintech, and customer loyalty. He advises clients on market expansion strategies, combining regional operating experience with a practical understanding of how large enterprises evaluate, adopt, and scale innovation.
20+ years in data analytics, research, and growth across Asia-Pacific, the Middle East, and Europe. Sarunas led business expansion initiatives for some of the region's largest retailers and consumer brands, including FairPrice, Mannings, Makro C&C, Big C, Tops, Alfamart, Coca-Cola, Tamimi, Maxima, and Casino. He has successfully delivered 50+ projects spanning blockchain, fintech, and customer loyalty. He advises clients on market expansion strategies, combining regional operating experience with a practical understanding of how large enterprises evaluate, adopt, and scale innovation.






Jekaterina Culanova
Jekaterina Culanova
Jekaterina Culanova
Lead Designer | Design & Web3
Lead Designer | Design & Web3
Web3 and fintech designer with 4+ years building brands across crypto, DeFi, and early-stage startups with work spanning Input Output, NATIX Network, Currency.com, and Valereum PLC across regulated and emerging market players. Notable collaborations include an Awwwards jury member on high-level creative work and a former Lithuanian Member of Parliament, a combination of design excellence and institutional reach. Published design author and guest lecturer at Vilnius University, bringing both practitioner depth and academic perspective to every engagement.
Web3 and fintech designer with 4+ years building brands across crypto, DeFi, and early-stage startups with work spanning Input Output, NATIX Network, Currency.com, and Valereum PLC across regulated and emerging market players. Notable collaborations include an Awwwards jury member on high-level creative work and a former Lithuanian Member of Parliament, a combination of design excellence and institutional reach. Published design author and guest lecturer at Vilnius University, bringing both practitioner depth and academic perspective to every engagement.





Success stories
Success stories

Leading Cardano's Group institutional entry in the Gulf
Service
Institutional positioning, MENA GTM
6
EOIs secured to support the Midnight ecosystem fund
76
institutional decision-makers introduced to Cardano Group
26
yield providers engaged for Pogun's liquidity pipeline
Leading Cardano's Group institutional entry in the Gulf
Service
Institutional positioning, MENA GTM
6
EOIs secured to support the Midnight ecosystem fund
76
institutional decision-makers introduced to Cardano Group
26
yield providers engaged for Pogun's liquidity pipeline

Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges
Service
Product launch + user acquisition
30K+
Telegram members in one month
2.5x
exceeded derivatives testing target
$0.14
cost per new user
Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges
Service
Product launch + user acquisition
30K+
Telegram members in one month
2.5x
exceeded derivatives testing target
$0.14
cost per new user

Securing 217 global publications for NordVPN in 7 days
Service
Public relations & external communications
217+
publications secured globally
103M+
total audience reach
78
top-tier placements including Bloomberg, Forbes, The Guardian
Securing 217 global publications for NordVPN in 7 days
Service
Public relations & external communications
217+
publications secured globally
103M+
total audience reach
78
top-tier placements including Bloomberg, Forbes, The Guardian

Growing the world's largest exchange's presence in Lithuania
Service
Market entry strategy & communications
43+
media publications secured for Lithuanian market entry
22+
localized content pieces and AMAs produced
+
advisory delivered across 6 regulatory touchpoints
Growing the world's largest exchange's presence in Lithuania
Service
Market entry strategy & communications
43+
media publications secured for Lithuanian market entry
22+
localized content pieces and AMAs produced
+
advisory delivered across 6 regulatory touchpoints

Leading Cardano's Group institutional entry in the Gulf
Service
Institutional positioning, MENA GTM
6
EOIs secured to support the Midnight ecosystem fund
76
institutional decision-makers introduced to Cardano Group
26
yield providers engaged for Pogun's liquidity pipeline

Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges
Service
Product launch + user acquisition
30K+
Telegram members in one month
2.5x
exceeded derivatives testing target
$0.14
cost per new user

Securing 217 global publications for NordVPN in 7 days
Service
Public relations & external communications
217+
publications secured globally
103M+
total audience reach
78
top-tier placements including Bloomberg, Forbes, The Guardian

Growing the world's largest exchange's presence in Lithuania
Service
Market entry strategy & communications
43+
media publications secured for Lithuanian market entry
22+
localized content pieces and AMAs produced
+
advisory delivered across 6 regulatory touchpoints

Success stories
Leading Cardano's Group institutional entry in the Gulf
Service
Institutional positioning, MENA GTM
6
EOIs secured to support the Midnight ecosystem fund
76
institutional decision-makers introduced to Cardano Group
26
yield providers engaged for Pogun's liquidity pipeline
Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges
Service
Product launch + user acquisition
30K+
Telegram members in one month
2.5x
exceeded derivatives testing target
$0.14
cost per new user
Securing 217 global publications for NordVPN in 7 days
Service
Public relations & external communications
217+
publications secured globally
103M+
total audience reach
78
top-tier placements including Bloomberg, Forbes, The Guardian
Growing the world's largest exchange's presence in Lithuania
Service
Market entry strategy & communications
43+
media publications secured for Lithuanian market entry
22+
localized content pieces and AMAs produced
+
advisory delivered across 6 regulatory touchpoints
Recap
Recap
Recap
Latest field notes and event recaps from the LKI team
Latest field notes and event recaps from the LKI team
Latest field notes and event recaps from the LKI team
Latest field notes and event recaps from the LKI team

WAIB Summit Monaco
LKI CEO at WAIB Summit Monaco: Why the retail playbook that built the last decade of crypto won't survive the institutional one
2026

WAIB Summit Monaco
LKI CEO at WAIB Summit Monaco: Why the retail playbook that built the last decade of crypto won't survive the institutional one
2026

ORAK
LKI CEO at Orak Cannes (EthCC). What $23 billion in tokenized assets actually tells us about DeFi's next chapter
2026

ORAK
LKI CEO at Orak Cannes (EthCC). What $23 billion in tokenized assets actually tells us about DeFi's next chapter
2026

The Odds Prediction Market (Paris Blockchain Week)
LKI CEO at Paris Blockchain Week. Inside the panel on the future of prediction markets
2026

The Odds Prediction Market (Paris Blockchain Week)
LKI CEO at Paris Blockchain Week. Inside the panel on the future of prediction markets
2026

Hack Seasons Conference Cannes (EthCC)
LKI CEO joins Grayscale at Hack Seasons Conference in Cannes to discuss institutional adoption of digital assets
2026

Hack Seasons Conference Cannes (EthCC)
LKI CEO joins Grayscale at Hack Seasons Conference in Cannes to discuss institutional adoption of digital assets
2026

ORAK Cannes (EthCC)
LKI CEO at Orak Cannes (EthCC). What $23 billion in tokenized assets actually tells us about DeFi's next chapter
2026

ORAK Cannes (EthCC)
LKI CEO at Orak Cannes (EthCC). What $23 billion in tokenized assets actually tells us about DeFi's next chapter
2026

BitcoinMena
$60 billion in ETFs and still no mass adoption. LKI Founder Laura K. Inamedinova moderated this Bitcoin MENA panel to find out why
2025

BitcoinMena
$60 billion in ETFs and still no mass adoption. LKI Founder Laura K. Inamedinova moderated this Bitcoin MENA panel to find out why
2025

WebX 2025
LKI Founder at WebX 2025: What corporate crypto treasury actually looks like.
2025

WebX 2025
LKI Founder at WebX 2025: What corporate crypto treasury actually looks like.
2025

Global Blockchain Show
LKI Founder at Global Blockchain Show. Here's what $4.6 billion in Q3 funding actually tells us about Web3
2025

Global Blockchain Show
LKI Founder at Global Blockchain Show. Here's what $4.6 billion in Q3 funding actually tells us about Web3
2025

Global Blockchain Show
LKI CEO Maryna Barysheva's fireside chat with the COO of Midnight Foundation at the Global Blockchain Show. Here's why privacy is Web3's next big test
2025

Global Blockchain Show
LKI CEO Maryna Barysheva's fireside chat with the COO of Midnight Foundation at the Global Blockchain Show. Here's why privacy is Web3's next big test
2025

Tokenized Capital Summit 2025
LKI Founder at Tokenized Capital Summit 2025. Here is what VCs are actually funding now
2025

Tokenized Capital Summit 2025
LKI Founder at Tokenized Capital Summit 2025. Here is what VCs are actually funding now
2025

The Capital Circle Connect
LKI CEO at The Capital Circle Connect. Why $24 billion in tokenized assets still has not cracked institutional adoption.
2025

The Capital Circle Connect
LKI CEO at The Capital Circle Connect. Why $24 billion in tokenized assets still has not cracked institutional adoption.
2025

ETH Dubai
$3 trillion vs $100 trillion. LKI Founder Laura K. Inamedinova at the ETH Dubai panel on why the easy money era of VC is over.
2025

ETH Dubai
$3 trillion vs $100 trillion. LKI Founder Laura K. Inamedinova at the ETH Dubai panel on why the easy money era of VC is over.
2025

AIM Congress 2025
LKI Founder at AIM Congress 2025. What a 95% rejection rate and 18 month procurement timelines say about AI and crypto in banking
2025

AIM Congress 2025
LKI Founder at AIM Congress 2025. What a 95% rejection rate and 18 month procurement timelines say about AI and crypto in banking
2025

Institutional Horizons (Token2049 SG)
LKI Founder moderated “Why $24 billion in tokenized assets still can't move” during Token2049 Singapore 2025
2025

Institutional Horizons (Token2049 SG)
LKI Founder moderated “Why $24 billion in tokenized assets still can't move” during Token2049 Singapore 2025
2025

unDavos Summit
LKI Founder Laura K. Inamedinova moderates post-MiCA Crypto Investment Panel at unDavos Summit. Here's what the numbers reveal about Europe's regulatory gamble
2025

unDavos Summit
LKI Founder Laura K. Inamedinova moderates post-MiCA Crypto Investment Panel at unDavos Summit. Here's what the numbers reveal about Europe's regulatory gamble
2025
Book a call
Book a call

Become our next success story.
Based on 200 ratings on
Featured customers
4.8/5
Trustpilot
4.5/5
LKI offices
86-90 Paul Street, 3rd Floor,
EC2A 4NE, London, UK
Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE
Copyright ©2026 LKI Consulting. All rights reserved.

Become our next success story.
Based on 200 ratings on
Featured customers
4.8/5
Trustpilot
4.5/5
LKI offices
86-90 Paul Street, 3rd Floor,
EC2A 4NE, London, UK
Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE
Copyright ©2026 LKI Consulting. All rights reserved.

Become our next success story.
Based on 200 ratings on
Featured customers
4.8/5
Trustpilot
4.5/5
LKI offices
86-90 Paul Street, 3rd Floor,
EC2A 4NE, London, UK
Copyright ©2026 LKI Consulting.
All rights reserved.

Become our next success story.
Based on 200 ratings on
Featured customers
4.8/5
Trustpilot
4.5/5
LKI offices
86-90 Paul Street, 3rd Floor,
EC2A 4NE, London, UK
Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE
Copyright ©2026 LKI Consulting. All rights reserved.


Become our next success story.
Based on 200 ratings on
Featured customers
4.8/5
Trustpilot
4.5/5
LKI offices
86-90 Paul Street, 3rd Floor,
EC2A 4NE, London, UK
Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE
Copyright ©2026 LKI Consulting. All rights reserved.
Who we work with
Retail Web3 businesses
01
From strategy to execution, we create authentic brand experiences that connect with your audience and foster lasting relationships

Projects bridging TradFi primitives on-chain
02

We help teams building between legacy finance and on-chain infrastructure find and close their first institutional buyers - banks, funds, and exchanges who need exactly what you’ve built but don’t know you exist yet.
Foundations
03

We work with Top-100 CMC projects that have lost their commercial edge and want to grow in the new market realities. LKI helps identify a specific use case for them, build the institutional narrative around it, and go-to-market in a defined market.
Complex financial products in Web2
04

We help payment companies, neobanks, cards commercialize crypto features, enter new markets, and attract new segments of clients.
Building a category-disrupting startup that doesn’t fit any of these?
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.
Who we work with
Retail Web3 businesses
01
From strategy to execution, we create authentic brand experiences that connect with your audience and foster lasting relationships

Projects bridging TradFi primitives on-chain
02

We help teams building between legacy finance and on-chain infrastructure find and close their first institutional buyers - banks, funds, and exchanges who need exactly what you’ve built but don’t know you exist yet.
Foundations
03

We work with Top-100 CMC projects that have lost their commercial edge and want to grow in the new market realities. LKI helps identify a specific use case for them, build the institutional narrative around it, and go-to-market in a defined market.
Complex financial products in Web2
04

We help payment companies, neobanks, cards commercialize crypto features, enter new markets, and attract new segments of clients.
Building a category-disrupting startup that doesn’t fit any of these?
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.



