Challenge: Stand out in a crowded investor landscape and position Capitalica as a leading sustainable real estate investment firm in Eastern Europe.
We built and executed a full-scale visibility engine by crafting a sharp narrative, positioning the CEO as a leading voice in Baltic real estate, and launching investor outreach within weeks. Media, LinkedIn, and lead generation worked in sync. High-impact content and authority press drove attention at scale. The result was clear: breakthrough visibility, investor interest, and real momentum delivered fast.
- 73.8% LinkedIn lead conversion rate, beating industry benchmarks
- 300% surge in total post engagement
- 50% boost in social followers in just 6 months
- 33 media features across 6 languages and 14 platforms
- 120% increase in CEO profile views, with 4x more engagement
About the client
Capitalica Asset Management is a prominent investment management firm based in Vilnius, Lithuania, specializing in commercial real estate across the Baltic region, including Latvia and Estonia. Established in 2016, the company focuses on creating long-term value for its investors through a diversified portfolio of carefully selected properties, which include business centers, shopping centers, and industrial buildings.
Services provided
PR & Thought Leadership Strategy
Social Media Growth & Management
LinkedIn Lead Generation
Event Marketing & Investor Outreach
Personal Branding
Goal
Boost brand awareness, attract investors, and position the firm as a top sustainable RE investment choice in Eastern Europe.
Gameplan
We focused on strategic investor outreach and brand credibility, ensuring long term growth beyond short term gains. This meant:
- Establishing the CEO as a thought leader to build trust and authority for the company.
- Leveraging high-impact PR to secure media coverage and investor attention.
- Automating LinkedIn outreach for precise targeting and maximum conversions.
- Crafting engaging social media content to boost visibility and engagement.
Execution & strategy
We tackled these challenges in two strategic stages.
STAGE 01: Strategy development (10 weeks)
We created a holistic PR & communications strategy:
- Analyzed competitors to identify key market opportunities.
- Segmented target audience and tailored messaging.
- Positioned spokespersons for industry thought leadership.
- Planned year long PR across major communication channels.
- Merged live & online events for better investor engagement.
- Improved CEO’s brand via LinkedIn and media outreach.
- Refined brand voice with team stories and informal content.
- Shifted lead generation from cold emails to LinkedIn automation.
STAGE 02: Monthly digital communications retainer
We implemented a performance-driven digital strategy:
Public Relations & Thought Leadership
- Published PR updates on key company milestones monthly.
- Secured media articles featuring leadership insights.
Social Media Management
- Posted 4+ LinkedIn updates on the company’s page.
- Created 4+ personal posts for executives monthly.
LinkedIn Lead Generation
- Optimized LinkedIn profiles for visibility & credibility.
- Built targeted client lists using Sales Navigator.
- Deployed outreach campaigns with personalized scripts
- Monitored performance and continuously optimized results.
Social media
Our strategy helped the company to become an industry leader in social media engagement by driving a 50%+ follower increase in just six months.
Follower growth doubled after launching the new media plan for the company & CEO’s LinkedIn:
The CEO’s LinkedIn saw a 4x boost in connections and engagement.
PR wins
We turned targeted media exposure into a growth engine that drove awareness, built authority, and delivered real business impact across key markets.
Featured in:
LinkedIn Lead Generation
We saved 20 hours while delivering results from the first month, with connection and reply rates of 42% and 9%, exceeding B2B benchmarks. we saw LinkedIn work best alongside consistent social media posting and thought leadership efforts. CEO connections also became followers, growing our LinkedIn audience by 50% in eight months.
What we learned
- LinkedIn is a lead gen powerhouse – Smart outreach makes lead generation effortless.
- PR builds trust & authority – Media coverage isn’t just hype; it drives real investor interest.
- Consistency is the secret sauce – Consistent posting turns social media into a growth machine.
- CEO = Brand – A strong personal brand fuels business credibility and connections.
Key takeaways:
LinkedIn lead gen crushed industry benchmarks with a 73.8% conversion rate, leveraging precise targeting and automation.
Social media growth exploded with a 50% follower boost, 300% engagement surge, and 3x more impressions in just six months.
PR established industry authority and trust with 33 media features across 6 languages, strengthen credibility and investor trust on the company.
CEO branding drove a 120% spike in profile views and a 4x increase in LinkedIn engagement, amplifying leadership presence.
Automation saved over 20 hours per month while achieving a 42% connection rate and a 9% reply rate, exceeding B2B standards.
A powerful multi-channel strategy combined PR, LinkedIn outreach, and social media to ensure sustained growth and investor engagement.
