Challenge: Establish Interactio as the go-to leader in remote interpretation technology and break through a crowded, multilingual tech market.
We turned Interactio into the voice of multilingual tech—activating global PR, locking in top-tier media, and landing speaking slots at major conferences. The Series A became a headline event, driving momentum across 11 countries. With fast execution and high-impact storytelling, we transformed visibility into authority and attention into industry power.
- 150+ media features across 11 countries in 12 languages
- 45%+ share of voice in multilingual tech
- 500+ social media mentions and engagements
- 10+ top-tier speaking slots for company leaders
- 1,700+ live viewers for Series A announcement
About the client
Interactio is a cutting-edge RSI platform powering multilingual events in 111+ countries. Trusted by global leaders like the European Commission, UN agencies, Google, Mastercard, and JP Morgan, it connects participants seamlessly in online, hybrid, and on-site meetings. With support for unlimited languages, high scalability, and robust security. Offering real-time interpretation, intuitive tools, and expert technical support, Interactio breaks language barriers to create truly global communication experiences.
Services provided
Brand positioning & thought leadership
Public relations & media outreach
Social media & digital communications strategy
Event marketing & industry engagement
Content development & process optimization
Goal
Position Interactio as the market leader in the Remote simultaneous interpretation (RSI) space
Gameplan
We focused on building authority and sustainable visibility, which is not just short-term hype. This meant:
- Breaking through the noise with a bold, unique brand identity.
- Creating scalable systems to ensure long-term brand recognition.
- Executing high-impact PR & event marketing to maximize exposure.
Execution & strategy
We approached this in two key stages:
Stage 1: Brand strategy foundation
To position Interactio as an industry leader, we developed a comprehensive 200-page communications strategy in just 8 weeks, covering:
- Clear communication goals aligned with business objectives
- Deep competitor research to identify positioning opportunities
- Optimized channel strategy for maximum brand reach
- Tactics for brand awareness & recognition to build authority
- A social media roadmap to drive engagement
- Crisis communication guidelines to manage reputation
- A structured execution plan for seamless implementation
Stage 2: Digital communications in action
Strategy means nothing without execution. We ran a full-scale communications retainer to bring the plan to life, focusing on:
- PR execution—securing top-tier media placements
- Process creation—building scalable internal workflows
- Content marketing—delivering high-impact narratives
- Event marketing—maximizing exposure through strategic partnerships
PR execution
We executed 5 high-impact global PR projects, crafting compelling press releases and building strong relationships to secure top-tier media placements. Our efforts spanned over 12 languages and 11 countries. By strategically targeting the right outlets, we achieved widespread visibility and positioned Interactio as an industry leader.
Featured in
Event marketing
Led one of the biggest Series A announcements in the Baltics, turning it into a high-impact online event with Interactio. Industry leaders, investors, and media joined in, giving the brand massive momentum. This wasn’t just a funding announcement—it was a bold, strategic move that made waves.
Thought leadership development
We pitched and secured speaking engagements for three senior Interactio leaders at major industry events.
Participation Highlights:
- 10 leading tech conferences featured Interactio’s Co-Founders & VP of Engineering.
- Expanded Interactio’s presence among decision-makers and potential partners.
- Positioned leadership as subject-matter experts in multilingual tech events.
Process creation
To scale long-term content generation, we built a structured system for Interactio’s Sales & Marketing teams to interview clients and industry influencers for guest blog contributions.
Process Components:
- Interview concepts
- Goals & KPIs
- Structured interview templates
- Email outreach sequences
- Pre-prepared interview questions
- Step-by-step execution guide
Content creation
We developed strategic content wireframes for Interactio’s website, creating a solid foundation for future content marketing efforts.
Key pages developed:
- Cybersecurity page
- Press page
- Media resources page
- Case studies
Key takeaways
PR execution
- Team engagement and resharing on social media can amplify PR efforts just as much as high-profile media features.
- The strongest PR impact comes from coordinating announcements with organic, authentic social media activity from team members.
- For maximum visibility, mix national, industry, and niche media—each serves a different role in credibility and reach.
Event marketing
- The best events aren’t just broadcasts—they spark industry discussions and networking that keep the conversation going.
- Tying event marketing to industry milestones, trending topics, and professional holidays maximizes relevance and engagement.
- Hosting thematic events aligned with ongoing industry conversations helps position a brand at the center of key discussions.
Thought leadership
- Team member interviews and knowledge-sharing elevate both individual experts and the brand as a whole.
- Casual, authentic engagement with industry professionals online is just as powerful for reputation-building as major speaking gigs.
- Online thought leadership—when done right—can be more effective than traditional PR, because it feels organic and credible.
Bottom line? Thought leadership, PR, and event marketing work best when they feel natural, strategic, and well-timed.
Conclusion
By turning Interactio’s strategy into bold, consistent action, we did more than earn headlines—we built a lasting presence. From owning 45%+ voice share to landing 150+ media hits and dominating the event circuit, Interactio didn’t just join the conversation—they led it. This is what happens when brand, PR, and leadership move in sync: momentum becomes market leadership.
