About the Client

Cardano Group is a multi-entity blockchain ecosystem spanning 10+ projects, including Input Output, Atala Prism, Midnight, RealFi, Lace Wallet, and others. We worked with one of their umbrella projects, Pogun. Pogun is an end-to-end liquidity solution that turns idle Bitcoin into productive capital, designed for institutional yield providers and financial infrastructure partners.

Challenge

Pogun came to market at MVP stage with zero brand equity, looking to come out of stealth and build an institutional yield provider pipeline from scratch. In under two months, LKI pitched Pogun's Bitcoin-to-liquidity platform to 26 potential yield providers and secured 8 EOIs - achieving a 30.7% conversion rate from first contact to expression of interest. Pogun successfully exited stealth and established a structured yield provider pipeline across custody, yield generation, and liquidity provision.

Solution

Pogun operated in stealth until ADFW, which meant zero brand equity walking into the first conversations. LKI executed two parallel workstreams:

Stage 1.

Account-based marketing strategy: Prepared a fact sheet and product materials; mapped and segmented all relevant yield providers by focus area; developed a bespoke use-case narrative for each segment.

Stage 2.

Full-cycle deal management: Identified internal champions within each target organization to carry the narrative upward to senior decision-makers; ran introductory calls ahead of ADFW to pre-qualify interest; followed up with in-person meetings at the event and a sequence of digital meetings until close; prepared tailored follow-up materials after each meeting based on outcomes.

Results

8 EOIs secured from 26 yield providers pitched - 30.7% conversion rate

Partners engaged across three segments:

• Custody: Anchorage Digital, Komainu, Blockdaemon

• Yield generation, diversification & optimization: Centrifuge, Galaxy, Tesseract, VyFinance

• Liquidity provision: Wintermute