Award-winning
Award-winning
Go-To-Market Agency
for Tech, AI & Web3 businesses
Go-To-Market Agency
for Tech, AI & Web3 businesses
Go-To-Market Agency
for Tech, AI & Web3 businesses
Sign up for a strategy session
65+
65+
GTM strategies
led
GTM strategies
led
$2.3M
$2.3M
largest institutional deal
supported
largest institutional deal
supported
81+
81+
financial money institutions & enterprises we have warm access to
financial money institutions & enterprises
we have warm access to
financial money institutions & enterprises we have warm access to
18M+
18M+
total number of users converted for clients
total number of users
converted for clients
total number of users converted for clients
We believe the most effective acquisition strategies are hyper-personalized, niche, and culturally local. LKI designs and runs precise go-to-market systems for both B2C products - where we build scalable user acquisition engines - and B2B / institutional products - where we run focused account-based campaigns and help close high-value deals.
We believe the most effective acquisition strategies are hyper-personalized, niche, and culturally local. LKI designs and runs precise go-to-market systems for both B2C products - where we build scalable user acquisition engines - and B2B / institutional products - where we run focused account-based campaigns and help close high-value deals.
We believe the most effective acquisition strategies are hyper-personalized, niche, and culturally local. LKI designs and runs precise go-to-market systems for both B2C products - where we build scalable user acquisition engines - and B2B / institutional products - where we run focused account-based campaigns and help close high-value deals.
Who we work with
01
Tech
02
AI
LKI works with AI teams on either consumer acquisition, covering apps, tools and platforms, or B2B motions, covering enterprise software, infrastructure and API products, turning technical depth into a plain offer and growth that repeats.
03
Web3
Want to go to market in a category that doesn’t fit any of these?
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.
01
Tech
LKI partners with ambitious tech companies and teams that have outgrown their current go-to-market approach and are ready to scale into new markets or higher value segments. For tech teams selling into enterprise buyers, this often means running as a B2B go-to-market strategy agency, sequencing outreach around the accounts and buying committees that matter most rather than running broad campaigns with no clear target.
02
AI
03
Web3
Want to go to market in a category that doesn’t fit any of these?
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.
01
Tech
LKI partners with ambitious tech companies and teams that have outgrown their current go-to-market approach and are ready to scale into new markets or higher value segments. For tech teams selling into enterprise buyers, this often means running as a B2B go-to-market strategy agency, sequencing outreach around the accounts and buying committees that matter most rather than running broad campaigns with no clear target.
02
AI
03
Web3
Want to go to market in a category that doesn’t fit any of these?
Want to go to market in a category that doesn’t fit any of these?
Want to go to market in a category that doesn’t fit any of these?
Want to go to market in a category that doesn’t fit any of these?
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.
LKI reserves a handful of spots each year for founders with radically innovative ideas who need help breaking through the noise.
Retail Web3 businesses
Tech
01
From strategy to execution, we create authentic brand experiences that connect with your audience and foster lasting relationships
LKI partners with ambitious tech companies and teams that have outgrown their current go-to-market approach and are ready to scale into new markets or higher value segments. For tech teams selling into enterprise buyers, this often means running as a B2B go-to-market strategy agency, sequencing outreach around the accounts and buying committees that matter most rather than running broad campaigns with no clear target.
Projects bridging TradFi primitives on-chain
AI
02
We help teams building between legacy finance and on-chain infrastructure find and close their first institutional buyers - banks, funds, and exchanges who need exactly what you’ve built but don’t know you exist yet.
LKI works with AI teams on either consumer acquisition, covering apps, tools and platforms, or B2B motions, covering enterprise software, infrastructure and API products, turning technical depth into a plain offer and growth that repeats.
Foundations
Web3
03
We work with Top-100 CMC projects that have lost their commercial edge and want to grow in the new market realities. LKI helps identify a specific use case for them, build the institutional narrative around it, and go-to-market in a defined market.
LKI helps Web3 projects either acquire retail users at scale or sign B2B and institutional clients such as exchanges, banks, funds, payment processors and infrastructure providers. As a Web3 go-to-market agency, LKI builds separate playbooks for retail communities and institutional counterparties, since a Telegram growth campaign and a bank introduction call for different materials, timing and tone. Where a Web3 project needs both motions running at once, the Web3 go-to-market agency work streams are kept separate internally so a retail campaign never gets mixed into an institutional pitch.
Go-to-market (GTM) services for Tech, Web3, and AI businesses:
Go-to-market (GTM) services for Tech, Web3, and AI businesses:
Go-to-market (GTM) services for Tech, Web3, and AI businesses:
Go-to-market (GTM) services for Tech, Web3, and AI businesses:
01
Strategy: market research, product offer development and positioning
Market and competitive research, mapping the market and identifying product gaps and opportunities to stand out.
User research and insight, talking to real users and buyers to uncover unmet needs, friction points and willingness to pay.
Narrative and positioning, developing a positioning and messaging agency approach built for different stakeholders, including users, buyers, investors and partners.
Materials and messaging system, building the full set of assets, including website copy, decks, one-pagers, sales scripts and content, so the story stays consistent everywhere.
This is also where a product launch marketing agency function sits inside the wider strategy work, since a launch needs the same research and positioning behind it as any longer term go-to-market plan, just compressed into a shorter runway.
02
Acquisition for B2C products
03
Account-based marketing for B2B products
04
Sales & Partnership oversight for Enterprise / Institutional deals
01
Strategy: market research, product offer development and positioning
Market and competitive research, mapping the market and identifying product gaps and opportunities to stand out.
User research and insight, talking to real users and buyers to uncover unmet needs, friction points and willingness to pay.
Narrative and positioning, developing a positioning and messaging agency approach built for different stakeholders, including users, buyers, investors and partners.
Materials and messaging system, building the full set of assets, including website copy, decks, one-pagers, sales scripts and content, so the story stays consistent everywhere.
This is also where a product launch marketing agency function sits inside the wider strategy work, since a launch needs the same research and positioning behind it as any longer term go-to-market plan, just compressed into a shorter runway.
02
Acquisition for B2C products
03
Account-based marketing for B2B products
04
Sales & Partnership oversight for Enterprise / Institutional deals
When to hire a go-to-market agency
When to hire a go-to-market agency
When to hire a go-to-market agency
Not every company is ready for a go-to-market agency at the same stage. LKI usually works best when a few conditions are already in place.
You have a working MVP
You have a working MVP
You have a working MVP
The product does not need to be finished, but it needs to exist in a form users or buyers can react to. A go-to-market agency can shape positioning and messaging around it more precisely.
The product does not need to be finished, but it needs to exist in a form users or buyers can react to. A go-to-market agency can shape positioning and messaging around it more precisely.
You have completed a beta and onboarded paying users
You have completed a beta and onboarded paying users
You have completed a beta and on- boarded paying users
Early paying users give the team something concrete to learn from: who converted, what they paid for, and what nearly stopped them. That data helps shape the acquisition plan.
Early paying users give the team something concrete to learn from: who converted, what they paid for, and what nearly stopped them. That data helps shape the acquisition plan.
You have a minimum testing budget set aside
You have a minimum testing budget set aside
You have a minimum testing budget set aside
Go-to-market marketing needs enough budget behind it to test more than one channel or account segment. This gives you room to learn, adjust, and focus investment on what works.
Go-to-market marketing needs enough budget behind it to test more than one channel or account segment. This gives you room to learn, adjust, and focus investment on what works.
You are entering a market or segment
You are entering a market or segment
You are entering a market or segment
A new region, a new buyer type, or a shift from B2C to B2B all reset what is already known about the audience. This is where a go-to-market agency can add the most value quickly.
A new region, a new buyer type, or a shift from B2C to B2B all reset what is already known about the audience. This is where a go-to-market agency can add the most value quickly.
Our clients’ results speak for themselves
Our clients’ results speak for themselves
Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges
Service
Product launch + user acquisition
30K+
Telegram members in one month
2.5x
exceeded derivatives testing target
$0.14
cost per new user
Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges
Service
Product launch + user acquisition
30K+
Telegram members in one month
2.5x
exceeded derivatives testing target
$0.14
cost per new user
Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges
Service
Product launch + user acquisition
30K+
Telegram members in one month
2.5x
exceeded derivatives testing target
$0.14
cost per new user
Growing the world's largest exchange's presence in Lithuania
Service
Market entry strategy & communications
43+
media publications secured for Lithuanian market entry
22+
localized content pieces and AMAs produced
+
advisory delivered across 6 regulatory touchpoints
Growing the world's largest exchange's presence in Lithuania
Service
Market entry strategy & communications
43+
media publications secured for Lithuanian market entry
22+
localized content pieces and AMAs produced
+
advisory delivered across 6 regulatory touchpoints
Growing the world's largest exchange's presence in Lithuania
Service
Market entry strategy & communications
43+
media publications secured for Lithuanian market entry
22+
localized content pieces and AMAs produced
+
advisory delivered across 6 regulatory touchpoints
Securing 217 global publications for NordVPN in 7 days
Service
Public relations & external communications
217+
publications secured globally
103M+
total audience reach
78
top-tier placements including Bloomberg, Forbes, The Guardian
Securing 217 global publications for NordVPN in 7 days
Service
Public relations & external communications
217+
publications secured globally
103M+
total audience reach
78
top-tier placements including Bloomberg, Forbes, The Guardian
Securing 217 global publications for NordVPN in 7 days
Service
Public relations & external communications
217+
publications secured globally
103M+
total audience reach
78
top-tier placements including Bloomberg, Forbes, The Guardian
Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges
Service
Product launch + user acquisition
30K+
Telegram members in one month
2.5x
exceeded derivatives testing target
$0.14
cost per new user
Growing the world's largest exchange's presence in Lithuania
Service
Market entry strategy & communications
43+
media publications secured for Lithuanian market entry
22+
localized content pieces and AMAs produced
+
advisory delivered across 6 regulatory touchpoints
Securing 217 global publications for NordVPN in 7 days
Service
Public relations & external communications
217+
publications secured globally
103M+
total audience reach
78
top-tier placements including Bloomberg, Forbes, The Guardian
Our clients’ results speak for themselves
Launching a crypto trading terminal for one of MENA's largest multi-asset exchanges
Service
Product launch + user acquisition
30K+
Telegram members in one month
2.5x
exceeded derivatives testing target
$0.14
cost per new user
Growing the world's largest exchange's presence in Lithuania
Service
Market entry strategy & communications
43+
media publications secured for Lithuanian market entry
22+
localized content pieces and AMAs produced
+
advisory delivered across 6 regulatory touchpoints
Securing 217 global publications for NordVPN in 7 days
Service
Public relations & external communications
217+
publications secured globally
103M+
total audience reach
78
top-tier placements including Bloomberg, Forbes, The Guardian
60%
10
of federal procurement decisions are influenced by a vendor’s digital presence and established brand recognition
channels Today's B2B buyers use an average of 10 channels during the purchasing journey, expecting a consistent experience across every touchpoint.
channels Today's B2B buyers use an average of 10 channels during the purchasing journey, expecting a consistent experience across every touchpoint.
70%+
42%
of federal buyers conduct online research to vet potential vendors before engaging
of startups fail because of no market need - the #1 reason, almost always a failure of research, positioning, or offer clarity.
67%
87%
87%
of government buyers find new vendors through company websites
of B2B marketers report that Account-Based Marketing delivers higher ROI than any other marketing approach.
Why hire a go-to-market consultant or a B2B go-to-market strategy agency
Why hire a go-to-market consultant or a B2B go-to-market strategy agency
Building a go-to-market plan in-house usually means one person carrying research, positioning, messaging, and execution at once, often without having run the same plan for other companies first. A go-to-market consultant brings a pattern of what has worked and failed across other launches in the same category, which cuts down the time spent testing the wrong channel or the wrong story. For companies selling into enterprise or institutional buyers specifically, a B2B go-to-market strategy agency also brings existing relationships and warm access that would otherwise take months to build from nothing.
Building a go-to-market plan in-house usually means one person carrying research, positioning, messaging, and execution at once, often without having run the same plan for other companies first. A go-to-market consultant brings a pattern of what has worked and failed across other launches in the same category, which cuts down the time spent testing the wrong channel or the wrong story. For companies selling into enterprise or institutional buyers specifically, a B2B go-to-market strategy agency also brings existing relationships and warm access that would otherwise take months to build from nothing.
Why hire a go-to-market consultant or a B2B go-to-market strategy agency
Building a go-to-market plan in-house usually means one person carrying research, positioning, messaging, and execution at once, often without having run the same plan for other companies first. A go-to-market consultant brings a pattern of what has worked and failed across other launches in the same category, which cuts down the time spent testing the wrong channel or the wrong story. For companies selling into enterprise or institutional buyers specifically, a B2B go-to-market strategy agency also brings existing relationships and warm access that would otherwise take months to build from nothing.
Regions LKI Consulting helps you go to market in
Regions LKI Consulting helps you go to market in
Regions LKI Consulting helps you go to market in
Regions LKI Consulting helps you go to market in
1
1
MENA / Gulf Region
MENA / Gulf Region
LKI brings warm relationships with local regulators, sovereign wealth funds, VCs and yield providers, and other institutional decision-makers to open doors and help clients establish a strong position in the region.
LKI brings warm relationships with local regulators, sovereign wealth funds, VCs and yield providers, and other institutional decision-makers to open doors and help clients establish a strong position in the region.
2
2
Latin America
Latin America
LKI supports both B2B and B2C market entry with locally adapted messaging, channels and partnership strategies.
LKI supports both B2B and B2C market entry with locally adapted messaging, channels and partnership strategies.
3
3
UK
UK
LKI specialises in FinProm-compliant campaigns under the FCA regime. Our Partner, Patrick McIntyre, was born in the UK and built his career there, bringing cultural and industry knowledge to every regional plan.
LKI specialises in FinProm-compliant campaigns under the FCA regime. Our Partner, Patrick McIntyre, was born in the UK and built his career there, bringing cultural and industry knowledge to every regional plan.
Why hire a go-to-market consultant or a B2B go-to-market strategy agency
Why hire a go-to-market consultant or a B2B go-to-market strategy agency
Building a go-to-market plan in-house usually means one person carrying research, positioning, messaging, and execution at once, often without having run the same plan for other companies first. A go-to-market consultant brings a pattern of what has worked and failed across other launches in the same category, which cuts down the time spent testing the wrong channel or the wrong story. For companies selling into enterprise or institutional buyers specifically, a B2B go-to-market strategy agency also brings existing relationships and warm access that would otherwise take months to build from nothing.
Building a go-to-market plan in-house usually means one person carrying research, positioning, messaging, and execution at once, often without having run the same plan for other companies first. A go-to-market consultant brings a pattern of what has worked and failed across other launches in the same category, which cuts down the time spent testing the wrong channel or the wrong story. For companies selling into enterprise or institutional buyers specifically, a B2B go-to-market strategy agency also brings existing relationships and warm access that would otherwise take months to build from nothing.
Building a go-to-market plan in-house usually means one person carrying research, positioning, messaging, and execution at once, often without having run the same plan for other companies first. A go-to-market consultant brings a pattern of what has worked and failed across other launches in the same category, which cuts down the time spent testing the wrong channel or the wrong story. For companies selling into enterprise or institutional buyers specifically, a B2B go-to-market strategy agency also brings existing relationships and warm access that would otherwise take months to build from nothing.
10
channels
today's B2B buyers use an average of 10 channels during the purchasing journey, expecting a consistent experience across every touchpoint.
42%
of startups
fail because of no market need - the #1 reason, almost always a failure of research, positioning, or offer clarity.
87%
of B2B marketers
report that Account-Based Marketing delivers higher ROI than any other marketing approach.
Frequently
asked questions
Frequently
asked questions
Frequently asked questions
What are go-to-market services?
What are go-to-market services?
What are go-to-market services?
What is a go-to-market strategy?
What is a go-to-market strategy?
What is a go-to-market strategy?
How long does it take to go-to-market?
How long does it take to go-to-market?
How long does it take to go-to-market?
Marketing strategy vs GTM strategy: what is the difference?
Marketing strategy vs GTM strategy: what is the difference?
Marketing strategy vs GTM strategy: what is the difference?
Can you help us launch in multiple countries or regions?
Can you help us launch in multiple countries or regions?
Can you help us launch in multiple countries or regions?
Can you help if we have already launched but are not getting traction?
Can you help if we have already launched but are not getting traction?
Can you help if we have already launched but are not getting traction?
Can you help us prepare for a product or feature launch?
Can you help us prepare for a product or feature launch?
Can you help us prepare for a product or feature launch?
Do you work as a go-to-market consultant on a project basis, or only on longer engagements?
Do you work as a go-to-market consultant on a project basis, or only on longer engagements?
Do you work as a go-to-market consultant on a project basis, or only on longer engagements?
How much do your GTM services cost?
How much do your GTM services cost?
How much do your GTM services cost?
Ready to scale your business?
Work with a go-to-market agency built for tech, AI and Web3 businesses.
Ready to scale your business?
Work with a go-to-market agency built for tech, AI and Web3 businesses.
Ready to scale your business?
Work with a go-to-market agency built for tech, AI and Web3 businesses.
Ready to scale your business?
Work with a go-to-market agency built for tech, AI and Web3 businesses.
Ready to scale your business?
Work with a go-to-market agency built for tech, AI and Web3 businesses.
Book a call
Book a call
Become our next success story.
Based on 200 ratings on
Featured customers
4.8/5
Trustpilot
4.5/5
LKI offices
86-90 Paul Street, 3rd Floor,
EC2A 4NE, London, UK
Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE
Copyright ©2026 LKI Consulting. All rights reserved.
Become our next success story.
Based on 200 ratings on
Featured customers
4.8/5
Trustpilot
4.5/5
LKI offices
86-90 Paul Street, 3rd Floor,
EC2A 4NE, London, UK
Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE
Copyright ©2026 LKI Consulting. All rights reserved.
Become our next success story.
Based on 200 ratings on
Featured customers
4.8/5
Trustpilot
4.5/5
LKI offices
86-90 Paul Street, 3rd Floor,
EC2A 4NE, London, UK
Copyright ©2026 LKI Consulting.
All rights reserved.
Become our next success story.
Based on 200 ratings on
Featured customers
4.8/5
Trustpilot
4.5/5
LKI offices
86-90 Paul Street, 3rd Floor,
EC2A 4NE, London, UK
Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE
Copyright ©2026 LKI Consulting. All rights reserved.
Become our next success story.
Based on 200 ratings on
Featured customers
4.8/5
Trustpilot
4.5/5
LKI offices
86-90 Paul Street, 3rd Floor,
EC2A 4NE, London, UK
Etihad Airways Centre,
5th Floor, Abu Dhabi, UAE
Copyright ©2026 LKI Consulting. All rights reserved.