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20 must-ask questions to ask a crypto marketing agency before hiring

The crypto industry is booming, and with it, the need for expert crypto marketing is at an all-time high. Whether you’re a blockchain startup or an established crypto business, partnering with the right crypto marketing agency can be the key to elevating your brand’s presence in this competitive space. But how do you choose the right one? In this article, LKI Consulting presents the 20 must-ask questions to ensure you make the best decision. We’ll cover all the essential points to help you navigate the process of hiring the perfect crypto marketing agency.

What Is a Crypto Marketing Agency?

A crypto marketing agency is a specialized marketing firm that offers crypto marketing services to blockchain companies, cryptocurrency projects, and other businesses operating in the crypto space. These agencies are skilled in developing strategies to promote your project, generate leads, create brand awareness, and drive traffic to your crypto platform. But not all agencies are created equal. That’s why it’s crucial to ask the right questions before signing a contract.

Why Is Choosing the Right Crypto Marketing Agency Important?

Choosing the right crypto marketing agency is crucial because this decision can determine the success or failure of your marketing campaign. The ideal agency will have a deep understanding of crypto marketing, blockchain technology, and the unique demands of this niche industry.

THE 20 MUST-ASK QUESTIONS

Let’s dive into the 20 essential questions you should ask before hiring a crypto marketing agency.

1. What experience do you have in crypto marketing?

Not all marketing agencies are experienced in the cryptocurrency industry. It’s vital to find out if they have worked with crypto projects in the past. Ask for case studies, success stories, and examples of how they’ve helped other crypto projects grow. LKI Consulting, for instance, has years of experience in offering crypto marketing services to clients across the globe.

2. What crypto marketing services do you offer?

Different projects require different crypto marketing strategies. Make sure the agency offers a full suite of crypto marketing services such as social media management, content marketing, SEO, influencer partnerships, email marketing, community management, and paid advertising.

3. Can you provide case studies or references from past clients?

A reputable crypto marketing agency should have a portfolio of successful projects. Ask for case studies or client testimonials to gauge their ability to deliver results. LKI Consulting has an extensive list of satisfied clients who have benefited from our crypto marketing services.

4. How do you stay up-to-date with crypto marketing trends?

The crypto industry is constantly evolving, and your chosen crypto marketing agency should be well-informed about the latest trends, technologies, and regulations. Ask how they stay updated and adapt to changes in the market.

5. How do you approach SEO for crypto marketing?

SEO is an integral part of any marketing strategy, and it’s crucial for your crypto project to rank high on search engines. Ask the agency about their approach to crypto SEO, including the use of keywords, backlinks, and content optimization.

6. What is your strategy for social media marketing in the crypto space?

Social media platforms like Twitter, Reddit, Telegram, and LinkedIn play a significant role in crypto marketing. Find out how the agency plans to utilize these platforms to promote your project.

7. Do you have experience with crypto influencer marketing?

Influencer marketing can be highly effective in the crypto industry. Ask the agency if they have established relationships with crypto influencers and how they plan to leverage them for your project.

8. How do you handle community management?

Building a strong community is vital for any crypto project. A good crypto marketing agency will have strategies for engaging, growing, and nurturing your community across various platforms like Telegram, Discord, and social media.

9. What content marketing strategies do you use?

Content is king in crypto marketing. The agency should be able to create high-quality content such as blog posts, articles, press releases, infographics, videos, and more. Ask for examples of their work to assess their content creation skills.

10. Can you provide a sample crypto marketing strategy?

Before hiring, ask the agency to provide a sample marketing strategy for your project. This will give you insight into their planning process, creativity, and understanding of your target audience.

11. How do you measure the success of your crypto marketing campaigns?

Metrics are essential for tracking the performance of any marketing campaign. Find out what KPIs (Key Performance Indicators) the agency uses to measure success, such as website traffic, engagement rates, conversion rates, and return on investment (ROI).

12. How do you handle paid advertising in the crypto space?

Paid advertising can be tricky in the crypto world due to strict regulations on platforms like Google and Facebook. Ask the agency about their experience with crypto advertising and how they navigate these challenges.

13. What is your approach to email marketing for crypto projects?

Email marketing remains a powerful tool for nurturing leads and engaging your audience. Find out how the agency plans to use email campaigns to promote your project and keep your subscribers informed.

14. How do you handle negative publicity or crisis management?

The crypto industry can be unpredictable, and it’s essential to have a plan for handling negative publicity or crisis situations. A professional crypto marketing agency should have strategies in place to manage such issues effectively.

15. What tools and software do you use for crypto marketing?

The right tools can make a significant difference in a marketing campaign’s success. Ask about the tools and software the agency uses for tasks like SEO, social media management, analytics, and email marketing.

16. How do you handle reporting and communication?

Clear communication is crucial for a successful partnership. Ask how often the agency provides reports, what metrics are included, and how they communicate progress and challenges.

17. Do you offer performance-based pricing?

Many agencies offer different pricing models, including performance-based pricing. This model ensures that the agency is incentivized to deliver results. Find out if the agency offers this option or if they work on a retainer, project-based, or hourly basis.

18. What is the typical timeline for seeing results?

While crypto marketing results can vary, it’s essential to have a general timeline for when you can expect to see progress. Ask the agency about the timeframe for achieving your marketing goals.

19. Do you offer post-campaign support and optimization?

A good crypto marketing agency doesn’t just implement a campaign and walk away. Find out if they provide post-campaign support, monitoring, and optimization to ensure long-term success.

20. Why should we choose your crypto marketing agency over others?

Lastly, ask the agency why they are the best choice for your project. This question gives them the opportunity to showcase their unique selling points, experience, and expertise.

Why Choose LKI Consulting as Your Crypto Marketing Agency?

LKI Consulting offers comprehensive crypto marketing services tailored to meet the needs of crypto projects, ICOs, blockchain startups, and established crypto businesses. With a proven track record, a dedicated team of crypto marketing experts, and a deep understanding of the industry, we are your ideal partner for navigating the complex world of crypto marketing.

Conclusion

Hiring the right crypto marketing agency is one of the most critical decisions for your crypto project’s success. By asking these 20 must-ask questions, you can confidently choose an agency that aligns with your goals and objectives. Remember, the right crypto marketing agency will not only help you achieve your marketing goals but will also guide you through the ever-changing crypto landscape.
Ready to take your crypto marketing to the next level? LKI Consulting is here to help with tailored crypto marketing services designed to give your project the competitive edge it needs. Contact us today for a consultation, and let’s grow your crypto brand together.

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Feja

Chief Happiness Officer & Supervisor

8+ years of experience

Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.

Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting. 

At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.

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Operations Coordinator

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Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly. 

Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients. 

At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.

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Vilkaitis

Digital Strategist

8+ years of experience

Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus. 

Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results. 

At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).

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Graphic designer

10+ years of experience

Akvile Mikalauskaite is the Art Director of LKI Consulting.

During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation. 

Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.

Viktorija Domarkaite

Creative Project Manager, 

10+ years of experience

Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries. 

Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments. 

At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.

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COO

5+ years of experience

Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS. 

After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.

Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.

Sarunas Papinigis

Partner

15+ years of experience

Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics. 

During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.

In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.

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Founder & CEO

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Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.

A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes. 

Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.