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June 30 - July 03
2025

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EthCC 2025

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Crypto Wallet Marketing: Proven Strategies to Promote Web3 Wallet in 2025

Table of Contents The cryptocurrency wallet sector is highly competitive. New wallets launch frequently, but only a few achieve meaningful adoption. Users choose wallets based on security, ease of use, integrations, and trust.  Marketing strategies must go beyond visibility. They should highlight differentiation, build credibility, and reduce friction during onboarding. A well-executed strategy shapes long-term […]

ICO PR Strategies to Make Your Project Stand Out

ICO PR

Table of Contents Raising funds is one of the biggest challenges for any new venture, and in the crypto space, Initial Coin Offerings, or ICOs, have become a popular route. ICOs allow startups to offer digital tokens to early backers in exchange for capital, often in the form of cryptocurrencies like Bitcoin or Ethereum. It […]

Proven DeFi PR Strategies for 2025

Table of Contents TL;DR: In the high-stakes world of DeFi, trust is the most valuable currency. With over $3.1 billion lost to exploits in 2024, DeFi projects must build and maintain credibility through strategic, disciplined PR. This isn’t about hype—it’s about consistently delivering value, transparency, and clear communication across every stage of growth. From press […]

Crypto Press Release Tips: How to Keep It Real and Get Noticed

Crypto Press Release Tips

Table of Contents If you are working in crypto, there is always something to share; maybe it is a protocol upgrade, a new staking model, or your long-awaited audit results. But let us be honest: most press releases sound the same. A bunch of tech jargon stacked on vague promises, topped off with a quote […]

Crypto SEO in 2025: Win Search with AI, LLM & GEO Tactics

Crypt SEO, Ai Seo & GEO

Table of Contents Search behavior is changing fast. In 2025, users are ditching old-school search engines and turning to AI chatbots and generative tools like ChatGPT, Google AI Overview and Bing Chat to get instant answers. No more clicking through ten links to find what you need. By late 2024, ChatGPT was already leading with […]

9 Crypto Telegram Tactics That Actually Work

Telegram community management

Table of Contents Telegram is still ground zero for crypto community building. It is fast, global, and frictionless. But spinning up a group chat is not enough. If you want real engagement—not just lurkers—you need a strategy. Start with a Solid Welcome Flow Pinned messages and bots should clearly explain what your project is about, […]

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Feja

Chief Happiness Officer & Supervisor

8+ years of experience

Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.

Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting. 

At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.

Alexandra Murha

Operations Coordinator

1+ year of experience

Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly. 

Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients. 

At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.

Milda

Vilkaitis

Digital Strategist

8+ years of experience

Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus. 

Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results. 

At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).

Akvile Mikalauskaite

Graphic designer

10+ years of experience

Akvile Mikalauskaite is the Art Director of LKI Consulting.

During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation. 

Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.

Viktorija Domarkaite

Creative Project Manager, 

10+ years of experience

Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries. 

Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments. 

At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.

Maryna Barysheva

COO

5+ years of experience

Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS. 

After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.

Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.

Sarunas Papinigis

Partner

15+ years of experience

Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics. 

During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.

In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.

Laura K. Inamedinova

Founder & CEO

8+ years of experience

Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.

A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes. 

Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.