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Blockchain marketing on a budget: Top 5 tips to remember
Maryna Barysheva
COO
COO
Blockchain marketing on a budget can be a daunting task for many businesses and the right approach can either make or break your strategy. To navigate your startup through the highly competitive Web3 space, you need to get creative with your marketing budget.
In this article, we will overview 5 key steps to create a killer blockchain marketing strategy without going broke.
Before you begin, you should decide what type of Web3 marketing strategy you want to pursue. You may want to focus on customer acquisition, brand awareness, the combination of both, or something completely different.
Once you’ve decided, you can begin to plan and budget for the necessary activities. The marketing strategies outlined in this blog post are just some of the ways that blockchain startups can build their brand and engage with the crypto community as a whole.
Once you have a plan in place, you can begin to develop a budget. You should identify all of the costs associated with your blockchain digital marketing strategy, including any software or hardware needs, hiring costs, and blockchain advertising expenses.
You should also consider any other fees associated with your marketing strategy and your Web3 company or project. When you establish your budget, you can allocate funds to each activity.
The budget must be strictly adhered to. The size of the budget will also determine the scalability of a crypto project’s marketing reach. Over time, you can scale it up and elevate the impact with tactics that work best.
When it comes to choosing the right channels for your blockchain marketing strategy, you should keep your budget in mind. Social media can be a great way to reach potential customers, as well as build brand awareness.
Followers can be converted to customers by supplying them with educational content that relates to the project itself on a regular basis via social media posts releases.
You should also consider collaborating with blockchain influencers that can help you reach a larger audience. However, it’s important to remember that influencers typically require a fee, so you should make sure that you can afford them.
An essential part of your crypto marketing and a potential marketing channel is content marketing.
Web 3 marketing content boosts the brand visibility, resulting in greater authority and trust in your cryptocurrency business. Content marketing can be done on a budget, but it’s important to remember that it requires time and effort to create quality content.
This could include blog posts, videos, and other forms of content.
inally, it’s important to remember that blockchain marketing is still in its infancy, and there are many challenges and opportunities that come with it.
As such, it’s important to keep track of industry trends and changes. You should also stay up-to-date with the latest news and developments in the field. Doing so will help you stay ahead of the competition and ensure that your Web3 marketing strategy is effective.
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During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation.
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Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries.
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After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.
Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.
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During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.
In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.
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