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November 12-15, 2024

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Crypto agency: everything you need to know when working with a Crypto Agency in 2024-2025

In the quickly changing business environment, working with a specialized agency is becoming demanding to build any prosperous project. As the market grows, it’s not enough to just have an innovative product or service. You’ll feel the necessity for a specialized team that recognizes the unique challenges and opportunities in this actively changing industry. From dealing with administrative shifts to overcoming volatility, with this extensive support, you can stand out from the crowd effectively. 

These companies don’t just rely on traditional promoting techniques. Instead, they incorporate those approaches with cutting-edge tactics. The best agencies craft a personalized plan that increases visibility and fosters trust—key components for any project’s benefit. With proficiency in technology and tokenomics, they can ensure that your project reaches both technical and non-technical audiences, maximizing its impact.

Why do you need a crypto agency?

Running a start-up in a fast-evolving environment can be difficult, especially if you’re launching a new project or trying to build a recognizable presence. A crypto marketing agency arranges the specialized mechanisms to make your brand shine. But why exactly is this partnership so vital?

  • Specialized expertise in a field: the agency offers a vision of emerging trends, cutting-edge technologies, and industry-specific challenges. Unlike general marketing teams, these specialists know how to select the right approaches and avoid the common pitfalls that projects in this space often face.
  • Access to unique industry resources: this grants you tools and resources tailored to the needs of your specific project. These agencies keep up with the latest developments in tokenomics, allowing them to offer data-driven strategies that will make your campaign more outstanding.
  • Reputation: this is the bottom line in the crypto industry. A crypto marketing companies can help safeguard your brand’s reputation by engaging with the community, being clear, and addressing issues quickly. They are skilled in promoting positive public relations and can help mitigate any negative attention.
  • Community building: a marketing agency for crypto can build a dedicated and active following that not only backs your venture but also helps promote it. These agencies excel at managing platforms like Telegram, Reddit, and Discord, ensuring your customers remain engaged, enthusiastic, and invested in your project’s growth.
  • Staying competitive in a growing market: by continually analyzing trends, they can adapt and refine campaigns in real-time to keep your business ahead of market developments. With such collaboration, you will receive tailored solutions ensuring your project captures attention and sustains interest. 
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In short, collaborating with a team of experts provides the knowledge to succeed in the fast-paced, ever-changing market. By this you can concentrate on your project while they handle the complexities, helping you achieve long-term expansion. Whether through social media campaigns, influencer partnerships, or community-building initiatives, they ensure that your brand stands out and thrives.

What attributes do you consider when picking a cryptocurrency agency?

Not all agencies provide the same level of service, and selecting the right one for your project is critical. Here are some important factors to think about when choosing a crypto marketing company.

Check the team’s portfolio

A strong portfolio is a sign of an agency’s expertise in the field. Review their case studies and previous projects to see how they’ve helped other companies achieve their goals. With a proven track record, it will have no issue showcasing its effective projects.

Check the size of the team size and its dynamics

 specialists in different areas are essential for a successful campaign. The size of the team can indicate how efficiently they’ll be able to handle larger or more complex campaigns. A proficient team is a good indicator of an agency’s ability to handle various aspects of your campaign. The size of the team matters as well, as larger teams can generally handle bigger campaigns more efficiently.

Pricing and budget

Make sure you understand how the agency structures its pricing. Some crypto marketing agencies offer flexible pricing models, while others may require a significant upfront investment. Find an agency whose pricing aligns with your budget without compromising on the quality of service. Some may offer flexible pricing options, while others might require a significant upfront investment. Make sure to inquire about the pricing models to determine if they align with your budget.

Evaluate the technology the Crypto agency uses

The results of any campaign depend on data-driven methods, automation, and specialized software. Leveraging these technologies can bring more accurate vision and improve the capability of your campaigns.

Marketing methods

Some may prioritize influencer engagement, while others might concentrate on community building, SEO, or paid ads. It’s critical to comprehend their methods and determine if they fit your business’s goals.

Check the company’s reputation

Check the agency’s reviews, client feedback, and reputation among colleges. A trustworthy crypto digital marketing agency will showcase a proven track record of satisfied clients and successful projects, demonstrating their ability to deliver positive results.

Check the company’s communication

Before signing any agreements, evaluate how well the agency communicates with you. Do they respond promptly? Do they ask the right questions? Clear communication guarantees that their approaches align with your project’s vision.

The cryptocurrency market is always shifting, with new projects and competitors emerging regularly. To stay ahead in such a dynamic market, having a dedicated agency on your side can be invaluable. A crypto agency can navigate this ever-changing space by developing cutting-edge strategies that not only distinguish your project from the competition but also maintain strong brand visibility. Their expertise ensures that your efforts remain innovative, relevant, and capable of reaching your target audience effectively, even in an increasingly crowded field.

As the market becomes more crowded, more than simply having a great product or service is required. You need to find a specialized team to overcome challenges and opportunities.

Types of Crypto Agency

Comprehension of what each type offers can help you select the one that best fits your needs. By choosing wisely, you’ll be able to set your business on a path that not only helps it survive but thrive in an increasingly complex and fast-evolving space. A well-chosen partner can ensure your project attracts the loyalty of customers and achieves meaningful growth over time.

Crypto PR Agency

A PR agency focuses on media coverage. These agencies work to build assurance and reliability by getting projects featured in top media outlets, managing press releases, and addressing any reputation issues.

Web3 Marketing Agency

A Web3 agency promotes decentralized projects. They often focus on expanding the pool of customers and educating the public about the value of decentralized technologies. They are ideal if your project is focused on cutting-edge Web3 technology.

Conclusion

Partnering with crypto marketing agencies during 2024-2025 can bring outstanding superiority to any business, especially when that’s becoming more competitive by the day. These agencies are equipped to help you rise above the noise in the crowded market and establish a strong reputation with your ideal audience. Whether you’re just launching a new startup or you’re already a well-established entity, a specialized agency has the expertise to craft tailored strategies that will create your brand’s trustworthiness, foster credence, and expand your community. 

When recruiting a crypto marketing service, consider factors such as the agency’s experience, pricing structure, working methods, and reputation. By choosing the right partner, you’ll elevate your brand and position your business for long-term success in the unstable world of cryptocurrency.

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Feja

Chief Happiness Officer & Supervisor

8+ years of experience

Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.

Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting. 

At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.

Alexandra Murha

Operations Coordinator

1+ year of experience

Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly. 

Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients. 

At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.

Milda

Vilkaitis

Digital Strategist

8+ years of experience

Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus. 

Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results. 

At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).

Akvile Mikalauskaite

Graphic designer

10+ years of experience

Akvile Mikalauskaite is the Art Director of LKI Consulting.

During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation. 

Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.

Viktorija Domarkaite

Creative Project Manager, 

10+ years of experience

Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries. 

Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments. 

At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.

Maryna Barysheva

COO

5+ years of experience

Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS. 

After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.

Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.

Sarunas Papinigis

Partner

15+ years of experience

Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics. 

During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.

In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.

Laura K. Inamedinova

Founder & CEO

8+ years of experience

Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.

A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes. 

Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.