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Crypto marketing: New currency for loyalty programs
Maryna Barysheva
COO
COO
Nowadays, people can use cryptocurrencies to pay for services and goods, trade on various exchanges, lend them, and receive interest. However, that’s not the end of how crypto is used.
For a more mass-market adoption, companies start introducing blockchain to their loyalty programs, where customers can earn bonuses in cryptocurrency. Let’s take a closer look at how crypto and blockchain marketing can turn the world of loyalty programs around.
According to a survey conducted by Harris Poll, 28% of Millennials in the United States alone own or trade cryptocurrencies. Furthermore, 44% of participants of the most popular cashback loyalty programs would accept being rewarded for their points or bonuses.
So where does crypto marketing come into play? According to market and consumer data company Statista, more than 1.5 million cryptocurrency payments were completed in a single day in July 2022.
Payments are also increasing in day-to-day operations – Microsoft, Home Depot, Starbucks, Whole Foods, KFC, AT&T, Virgin Mobile, Expedia, and NBA club Dallas Mavericks accept virtual currencies for their products and services. These companies are only a few examples of businesses embracing crypto marketing strategies in order to stay competitive in the rapidly evolving digital currency landscape.
As a result, an increasing number of businesses are integrating digital currencies and blockchain marketing into their customer loyalty programs. Starbucks cafes, Best Buy stores, Choice hotels, and the GolfNow network provide the ability to convert cryptocurrencies into their membership card balance and pay for their services.
The financial services sector is also keeping pace with trends and uses crypto marketing. PayPal users, for example, can buy, sell and store the most popular cryptocurrencies in their Cash and Cash Plus accounts.
Coinbase and Binance trading platforms also offer Visa Debit cards to their customers, which can be used to transfer any cryptocurrency to a virtual account and pay with it at the stores or cash out at an ATM. They also receive cashback, which allows users to accumulate points in the currency of their choice.
The latest news in the world of blockchain marketing and payments is the credit card Visa® Signature from the BlockFi loan company, which allows you to recover 1.5% -3.5% of all purchases in bitcoins.
The more consumers and retailers choose cryptocurrency for payments, the faster it will become an indispensable attribute of loyalty programs through effective crypto marketing strategies.
The most important question would not be whether, but when it will happen. The year 2023 might be the answer.
If you want to discover the exciting world of crypto marketing and introduce a loyalty program of your own, LKI Consulting is here to help. With 7 years of experience in Web3, we have a dedicated professional with decades of expertise in loyalty to help you navigate through blockchain marketing strategies.
Feja
Chief Happiness Officer & Supervisor
8+ years of experience
Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.
Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting.
At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.
1+ year of experience
Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly.
Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients.
At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.
8+ years of experience
Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus.
Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results.
At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).
10+ years of experience
Akvile Mikalauskaite is the Art Director of LKI Consulting.
During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation.
Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.
10+ years of experience
Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries.
Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments.
At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.
5+ years of experience
Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS.
After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.
Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.
15+ years of experience
Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics.
During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.
In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.
8+ years of experience
Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.
A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes.
Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.