Menu
- Marketing
Web3 marketing checklist: Successful project must-haves
Maryna Barysheva
COO
COO
Web3 projects have been gaining popularity in recent years, thanks to the increasing adoption of blockchain technology and cryptocurrencies. According to a report by Statista, the global blockchain market size is expected to reach $72 billion by 2026. This presents a significant opportunity for Web3 projects to thrive and reach a wider audience. However, with the rise in popularity comes increased competition, and it’s essential for Web3 projects to have a solid marketing strategy to stand out from the crowd.
In this article, we’ll overview the must-haves of a successful Web3 marketing strategy, including a healthy community, team presence, and web tone of voice and online reputation. By following these guidelines, you can increase your chances of success in the fast-paced and spot trustworthy projects in the competitive world of Web3.
Community is the backbone of the project and can determine whether it will be successful or not. A healthy community is one that is engaged, active, and passionate about the project, whether it’s impressions and replies on Twitter or a Discord chat that buzzes every morning and evening.
To cultivate a healthy community, it is essential to be transparent, listen to feedback, and provide updates regularly. Community members should feel valued, and their opinions should be taken into consideration. You can spot a healthy community by looking at the level of engagement on social media platforms and the number of active members in the project’s Discord or Telegram channels.
Establishing a strong online presence for the team is also a crucial element for the success of a Web3 project. A project’s team should be visible, active, and engage with the community regularly.
Thought leadership from the team can help establish the project’s credibility and attract more investors: it can come in the form of interviews, frequent Twitter posts, or events. It is also essential for the team to be close to the community and not hide behind the brand.
A project’s online presence, including its website and social media accounts, should have a clear and consistent tone of voice, which should align with the project’s values and branding.
A clear and concise message is more likely to attract and retain community members. It is also important to have a user-friendly website that clearly communicates the project’s mission, vision, and goals.
Marketing of Web3 projects requires careful planning and execution. By focusing on the must-haves of a healthy community, team leadership, and web tone of voice and online presence, you can increase your chances of success. With a solid strategy and a strong commitment to these must-haves, your Web3 project can attract the right investors and grow a loyal community, as well as help others spot the credibility of the product behind the marketing.
Feja
Chief Happiness Officer & Supervisor
8+ years of experience
Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.
Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting.
At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.
1+ year of experience
Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly.
Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients.
At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.
8+ years of experience
Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus.
Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results.
At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).
10+ years of experience
Akvile Mikalauskaite is the Art Director of LKI Consulting.
During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation.
Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.
10+ years of experience
Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries.
Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments.
At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.
5+ years of experience
Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS.
After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.
Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.
15+ years of experience
Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics.
During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.
In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.
8+ years of experience
Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.
A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes.
Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.