Challenge: Grow FanTV's community to 100K followers in three months despite strong competition
We propelled FanTV from a regional success in Asia to a formidable contender in Western markets through targeted marketing strategies. By leveraging the expertise of Prashan Agarwal and strategic partnerships, we didn’t just increase visibility — we built a highly engaged community and drove substantial user adoption in new regions.
We combined Twitter management, community engagement, and influencer collaborations to deliver undeniable results:
17K+ impressions received on Twitter
10K+ weekly new followers gained
90k+ followers gained
About the client
FanTV is a Web3 content creation platform founded by Prashan Agarwal, an ex-CEO of Gaana, India’s largest subscription-based commercial music streaming service with over 200 million monthly users.
Positioned as the “YouTube of Web3” with next-gen AI content creation features and a blockchain-powered reward system, it’s FanTV’s vision to overtake legacy video platforms by redefining the video streaming experience to reward creators and consumers.
Services provided
- Twitter management
- Community management
- Influencer marketing
- Growth hacking
Timeline
- Started working: March 2024 – ongoing
- Time worked: ongoing partnership
- Campaigns together: 4 strategies and 12 tactics
Gameplan
FanTV was already a hit in Asia but needed a push to crack Western markets. Our challenge was to make some noise on crypto Twitter and position them as a niche leader in AI, DePIN, and Create-to-Earn.
We rolled out a mix of educational threads, product spotlights, and engagement-driven tweets to build a presence. Add in some key influencer partnerships, and we were ready to grow their Twitter following, establish FanTV as a serious player in Web3, and drive new user sign-ups.
Here’s how we made it happen
Marketing strategy
FanTV had millions of app users, but zero social presence. Our goal was to build it from the ground up and position FanTV as the “YouTube of Web3.”
We focused on three core areas:
- AI-powered content creation: Showcased how FanTV’s AI tools make content creation easy and profitable, lowering the entry barrier.
- DePIN integration: Focused on FanTV’s decentralized infrastructure to attract creators who care about owning their content.
- Web2 to Web3 bridge: Simplifying the transition for Web2 users by focusing on easy monetization, without complex tokenomics.
These angles grew FanTV’s social presence and drove adoption, resulting in 170K+ new wallets.
Twitter social media marketing
To put FanTV on the crypto Twitter map, we created an attention-grabbing content mix that targeted three core areas:
- Educational threads: Quick, digestible insights on Web3, AI, and content creation, offering genuine value to the community.
- Product threads: Showcased FanTV’s standout features to drive interest and conversions.
- Engagement tweets: Snappy, interactive posts to spark conversation and connect with the audience.
Posting frequency:
- Short tweets – 22/month
- Threads – 10/month
- Visuals – 8/month
Here’s a look at how we boosted FanTV’s Twitter impact.
17K+ impressions on this community-focused engagement tweet [01]
Spotlighting FanTV as a top 5 social media dApp on Polygon [02]
We grew FanTV’s Twitter following by 90K:
Takeaways
- Mixing educational, product, and engagement tweets was a winning combo for boosting traffic and interactions.
- Consistency was everything. Posting 22 short tweets, 10 threads, and 8 visuals each month was key to maintaining momentum.
- The spike in followers and engagement validated our approach and proved we resonated with the audience.
Galxe campaigns
Galxe and other quest platforms allowed us to tap into new audiences by offering a mix of tasks designed to engage different user types. The campaigns included actions like following FanTV on Telegram, joining Discord, and interacting with tweets. With a short, fast-paced quest structure, users stayed engaged and participated more.
As a result, FanTV gained fresh traction across socials, building a growing, engaged user base.
Takeaways
- Offering a variety of tasks attracted a broader range of users. This allowed us to refine and optimize based on real-time engagement.
- When incentives resonate with the audience’s goals, they’re more likely to engage across multiple platforms. This drives deeper participation and loyalty.
Galxe campaign results
Shillers
We kicked off social media outreach by contacting and collaborating with top influencers, tapping into their large followings to boost FanTV’s visibility. This approach delivered strong early results, driving consistent weekly growth of 10K+ new followers.
Takeaways
- Posting one shiller per day proved to be the most reliable strategy, consistently delivering 10K+ new followers each week.
- Shilling not only boosted the initial follower base but also helped maintain momentum, fostering ongoing organic growth and engagement.
Telegram bot
To capitalize on the rising Tap-to-Earn (T2E) trend on Telegram, we created a custom TG bot that combined gamification and community engagement. T2E games are taking over Telegram thanks to their simple gameplay, quick crypto rewards, and low barrier to entry. This makes them the perfect tool to capture user attention.
Our bot tapped into this exact model, allowing users to earn rewards for completing in-app tasks. This kept the community engaged and made interacting with FanTV fun and rewarding.
Impact:
- Development: Completed in just 1 month.
- Growth: 14.5K followers gained in the first 3 weeks.
Meme campaign
To engage the community from a fresh, creative angle, we launched a meme campaign that encouraged FanTV users to get creative and showcase their humor. Since FanTV is a platform built for creators, this campaign aligned perfectly with the brand’s vision of fostering user-generated content.
Our initial goal was to receive 50 meme submissions, but the community surpassed expectations, submitting 76 memes in total. The campaign sparked real interest and engagement, leading to 3x growth in community participation.
KOL management
To maximize FanTV’s reach, we carefully shortlisted top KOL options for the client, focusing on those with a strong presence in the Web3 and crypto space. After negotiating prices and preparing detailed talking points, we secured impactful interviews and collaborations.
Professor Crypto Interview with FanTV CEO:
- Views: 89.7K+
- Likes: 5.9K+
- Investment: $4.6K
- New users: 3.5K+
- Watch here: Professor Crypto x FanTV Interview
AMA with CryptoEights:
- Joined: 11K
- Conversions: 1.5K (users who joined the platform)
- Investment: $500
- Cost per lead: $0.33
These partnerships helped expand FanTV’s audience, driving user sign-ups and engagement across key platforms.
FanTV’s significant community growth, strategic influencer engagement, and focus on creative and interactive content all contributed to a thriving social media presence and community adoption. The project is now positioned as a strong player in Web3, AI, and content creation, setting the stage for continued expansion in new markets.
IMPRESSED BY THE RESULTS?
See the Graphic Highlights
from the campaign
Final insights
Our comprehensive approach for FanTV brought massive, measurable success across various initiatives, including:
- Expanding social presence: Through consistent Twitter engagement and content marketing, we significantly boosted FanTV’s presence, onboarding 170K+ new wallets and increasing user sign-ups.
- Strategic influencer partnerships: Our collaborations with KOLs, including Professor Crypto, resulted in over 89.7K views and 5.9K likes on the interview with FanTV’s CEO. These campaigns were cost-effective, driving 3.5K+ new users at a $0.33 cost per lead.
- Community engagement campaigns: Launching creative initiatives like the meme campaign surpassed expectations with 76 memes submitted, resulting in a 3x growth in engagement and fostering a more interactive community.
- Telegram bot and gamification: Developing the custom Telegram bot contributed to FanTV’s engagement strategy, with the bot helping drive 14.5K new followers in 3 weeks. This also tied into the growing popularity of the TON ecosystem, boosting community activity.
- Quest platforms success: By mixing easy and complex tasks on Galxe and other quest platforms, we attracted 50K+ followers and onboarded thousands of users through interactive tasks like social media engagement, product tasks, and referrals.
- Shiller management: Our strategy of posting one shiller daily drove consistent growth, bringing in 10K+ followers weekly, helping solidify FanTV’s foothold on Twitter.
