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Author: Maryna Barysheva

COO

ICO Marketing Complete Guide: Best Practices to Boost Your ICO Campaign in 2024

Key Takeaways: Understanding ICO Marketing: ICO marketing is a multifaceted approach aimed at promoting an Initial Coin Offering (ICO) to potential investors and the broader community. It involves a strategic blend of digital marketing tactics, community engagement, and public relations efforts tailored to the unique dynamics of the crypto ecosystem. Benefits of ICO Marketing: Effective […]

How to Use Social Media for Crypto Marketing

In today’s digital epoch, the confluence of cryptocurrency and social media has forged a new arena for innovative marketing strategies. The burgeoning interest in cryptocurrencies, combined with the expansive reach of social media, presents a unique opportunity for crypto businesses to engage with a broader audience. This comprehensive guide delves into the nuances of leveraging […]

Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships

First, a Brief Overview of Influencer Marketing What Is Influencer Marketing? Influencer marketing transcends traditional marketing by embedding your brand within the daily narrative of influencers’ lives, making your message part of a trusted and personal dialogue between influencers and their followers. It’s not just about finding someone with an audience but about finding someone […]

Top 10 Crypto Exchanges in 2024

Top 10 centralized crypto exchanges in 2024 In the dynamic and often turbulent seas of the cryptocurrency market, finding a reliable exchange is akin to securing a robust vessel to navigate through the storms. As we venture into 2024, the landscape of centralized crypto exchanges continues to evolve, offering traders and investors platforms that are […]

Top NFT Calendars in 2024 | Track Upcoming NFT Drops Easily

In the mesmerizing world of Non-Fungible Tokens (NFTs), staying abreast of upcoming drops is crucial for enthusiasts, collectors, and investors alike. Embark on a digital odyssey to unearth hidden treasures with the guidance of NFT calendars, your indispensable compass in the vast NFT universe. What is an NFT Calendar? An NFT calendar is a digital […]

What are Crypto PR Services?

Crypto PR services are vital for cryptocurrency businesses to build trust, amplify their message, and stand out in a competitive market. These tailored public relations strategies help blockchain and Web3 projects connect with their audience and establish credibility. With the crypto industry’s rapid growth and unique challenges, professional PR is essential for navigating complexity, managing […]

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Feja

Chief Happiness Officer & Supervisor

8+ years of experience

Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.

Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting. 

At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.

Alexandra Murha

Operations Coordinator

1+ year of experience

Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly. 

Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients. 

At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.

Milda

Vilkaitis

Digital Strategist

8+ years of experience

Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus. 

Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results. 

At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).

Akvile Mikalauskaite

Graphic designer

10+ years of experience

Akvile Mikalauskaite is the Art Director of LKI Consulting.

During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation. 

Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.

Viktorija Domarkaite

Creative Project Manager, 

10+ years of experience

Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries. 

Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments. 

At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.

Maryna Barysheva

COO

5+ years of experience

Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS. 

After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.

Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.

Sarunas Papinigis

Partner

15+ years of experience

Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics. 

During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.

In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.

Laura K. Inamedinova

Founder & CEO

8+ years of experience

Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.

A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes. 

Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.