Red flags to watch out for in Web3: The marketing perspective

Web3 has been gaining traction in recent years with the promise of a more secure and equitable internet, decentralized finance, and endless possibilities in the Metaverse. As exciting as this new frontier is, you still need to be cautious about rug-pulls, scams, and fraudulent projects in space. 

Marketing surrounding the project holds some of the many warning flags to watch out for when researching a new project. In this article, we’ll overview key things to spot and look out for.

Mia Lysikova

Project Manager

Managing Web3 projects and strategizing marketing for blockchain companies. Delivered 120+ creative solutions for tech businesses in the past 2 years. 

Lack of transparency

One of the most significant red flags to watch out for in Web3 marketing is a lack of transparency. Transparency is essential in Web3 projects as they are built on the principles of decentralization and trustlessness. Lack of transparency in marketing can lead to mistrust among users and investors. To spot lack of transparency in marketing, pay attention to vague or incomplete information about a product or service, hidden fees or charges, and claims that are too good to be true. Additionally, look out for inconsistencies in the messaging or promises made by the company. These can all be red flags that indicate a lack of transparency.


Another red flag to watch out for is overpromising. Many Web3 projects make bold claims about their capabilities and potential returns, but it’s crucial to ensure that these claims are backed by real-world use cases and data. Overpromising can lead to disillusionment among users and investors, which can harm the project’s long-term success.

Reputation and marketing surrounding

Another key point to look out for is the reputation and marketing surrounding the crypto company, which can tell a lot about a project. Fake following refers to the practice of artificially inflating a project’s social media following or engagement to create the appearance of popularity. This can be done through the purchase of fake followers or engagement bots. While it may seem like a harmless marketing tactic, it can be a red flag that the project is not focused on building genuine interest or community. In fact, fake following can undermine trust and credibility, potentially leading to negative consequences for the project’s reputation and success. Therefore, it is important to carefully evaluate a project’s social media presence to determine if there is any indication of fake following.

Wrapping up

Web3 presents exciting opportunities but also requires careful consideration and awareness of potential red flags. By watching out for lack of transparency, overpromising, and reputation/marketing concerns, you can ensure the success of Web3 projects in the long run.

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