Accumulating more than 80K followers with 500K+ total reach from scratch

About the client

Raiser is pioneering a unique no-token launchpad platform focused on organic super-growth via Fair Community Offering (FCO)—a model that rewards users who compete, engage, and educate themselves about the biggest projects to hit the market. Engagement with the platform determines user allocation size in the Public Sale, their early access, and more, putting genuine interest in the project over farming and whaling.

Raiser is led by ex-Binance executives and is notable for launching some of the fastest-growing projects within the Web3 ecosystem, including Pixelverse, Metalcore, and Playbux.

Services provided

  • Social media management
  • Strategic partnerships & marketing
  • Growth hacking
  • Shiller management
  • Content marketing
  • Email marketing
  • Deck content
  • Public sale
  • Community management
  • Design

Timeline

  • Started working: January 2024
  • Time worked: June 2024
  • Campaigns together: 8 strategies and 20+ tactics

Gameplan

We started our partnership with Raiser in January 2024, tasked with building a Twitter and Telegram community from the ground up leading up to their first FCO with Playbux, a #1 Shop-to-Earn dApp on BNB Chain. A Fair Community Offering is Raiser’s unique approach to Public Sales, where engagement determines a user’s allocation size.

Raiser needed a base of verified, real users who would convert into active investors through their merit-based FCO system: quizzes, quests, competitions, and more. This meant that LKI needed to create a from-scratch, high-quality community that was not just interested in the allocation but deeply cared about the project and its vision.

Social media management

The first step in creating a strong and organic launchpad community is to set a foundation with a value-driven, interactive, and attention-grabbing social media presence.

We approached SMM by creating and executing a content and engagement strategy from scratch. Establishing a regular content posting schedule was crucial, with various types of posts including product tweets, alpha threads, engagement posts, and milestone celebration posts.

Our efforts resulted in remarkable growth, from 500 to 46k followers on Twitter, 80k followers across all socials total, and a total reach of over 500k.

Community growth in 5 months

Raiser - Community growth in 5 months

Takeaways

  • The combination of educational threads, product threads, and engagement tweets created a well-rounded content strategy that not only attracted new followers but also kept existing ones engaged.
  • Consistency in posting was crucial for growth. By maintaining a regular schedule, we were able to keep Raiser’s audience engaged and informed, building a reliable presence in their social media feeds. This regularity also helped in leveraging Twitter’s algorithms to our advantage, increasing visibility and reach.
  • The significant growth in Twitter following and engagement was a testament to the effectiveness of our strategy. This growth not only validated our approach but also provided valuable insights into what types of content resonate most with our audience, allowing us to refine and optimize our content strategy continuously.

Strategic marketing

Twitter

We helped support key product and community launches with top-tier Web3 gaming projects like Playbux, Metalcore, and Pixelverse, notably with Kirill Volgin, the ex-CEO of Stepapp.

Coordinating with these projects for AMAs and multiple engagement campaigns, we also developed onboarding marketing packages for new projects launched via Raiser to unify marketing and provide an adjustable blueprint that can be both reused and customized for every unique project.

For example, we ran a 10-day thread campaign for Playbux to maintain and increase awareness and engagement related to the project after its Public Sale. As a result, the community was engaged with the project throughout the campaign: before launch, during the Public Sale, and following the successful round.

Growth hacking

Growth hacking via quest platforms was a key catalyst for Raiser’s initial growth and boost to 20K+ followers across all platforms. As a new project focused on high-effort involvement via quizzes and social media engagement on the platform, gathering a community of involved members was the main challenge. Raiser needed to appeal to users who value interesting projects and invest time into learning and growing with the community.

With this in mind, our approach focused primarily on easy onboarding of targeted audiences via questing platforms like Galxe. The main hypothesis here was that the main bulk of the audience would perform easy beginner tasks such as following Raiser’s social media channels, boosting the overall visibility of the social media, with a portion of the new users staying for more complex tasks on the native platform, motivated by the unique opportunity of early investment in new projects like Playbux.

Our growth hacking efforts led to a substantial increase in followers, growing from 0 to over 20,000 on Galxe.

We used a multi-faceted approach that combined multi-level tasks that varied in complexity and time commitment to appeal to different audiences and capture their attention. Our task system involved these key areas:

  • Social media following
  • Social media engagement
  • Creative tasks/User-generated content
  • Referrals
  • Product tasks
  • Partner tasks

Each Galxe campaign from the start focused on the FCO and included tasks relating to both Raiser and the Public Sale project. By implementing this dual focus on both Raiser as a launchpad and the project they are launching, the Galxe combined the reach of both projects and attracted a bigger audience.

The quest stage became instrumental in the FCO process for every Public Sale moving forward as the main tool to garner mass attention with minimal resources.

To promote the quest platform, we focused on these areas:

  • Word-of-mouth via referrals and bonuses for inviting friends, both via Galxe and the native Raiser platform, as well as UGC tasks to spread awareness via Twitter, Telegram, and Discord.
  • KOL marketing & PR instrumental in building Raiser’s credibility, as their voices helped convey the brand’s value propositions to a wider audience.
  • Social media promotion natively on Raiser and Playbux accounts.

Contests and interactive content, in particular, provided compelling reasons for users to follow and engage with Raiser as a brand, creating immediate incentives for participation.

By employing this multi-faceted approach, we successfully grew Raiser’s community on Galxe, establishing a robust and engaged follower base that still thrives and is a key part of every Public Sale.

Content marketing

Our content marketing strategy was a cornerstone of Raiser’s success, attracting over 200,000 monthly visitors to the launchpad website and generating high levels of interest and engagement with the project.

We created product guides, research reports, interviews, and success stories to educate and engage potential investors and community members.

For example, our detailed blog post on Raiser’s FCO sale mechanics garnered significant attention from a broad audience. This approach ensured that visitors not only understood Raiser’s offerings but also saw the tangible benefits and successes associated with participating in their ecosystem.

Takeaways

  • Educational content that thoroughly explains the platform and its benefits is crucial for engaging potential investors and retaining their interest.
  • Step-by-step guides and success stories build trust and credibility, demonstrating Raiser’s value proposition and track record in a clear and compelling manner.
  • By addressing the specific informational needs and curiosities of the audience, we were able to convert casual visitors into informed and engaged community members.

Email marketing

Our email marketing efforts were instrumental in maintaining high engagement levels and driving user actions. We grew Raiser’s email base to 20,000 users, achieving an impressive open rate of over 32%.

Many of our emails were practical but included incentives for completing tasks, aligning with Raiser’s core value proposition of rewarding engagement and loyalty. This approach ensured that users were well-informed and encouraged them to take specific steps that would increase their involvement and stake in the project.

An email telling users how to complete their KYC in order to be ready for the Raiser Public Sale, incentivizing them with a reward of 1,000 points if they do so (more points lead to a larger token allocation).

Results of the email-marketing campaigns

Takeaways

  • Incentivizing user actions through clear, actionable instructions and rewards can significantly increase participation and compliance.
  • The high open rates indicate that our content was not only relevant but also valued by the community, reinforcing the importance of delivering quality information.

Deck

To support sales and business development efforts, we have also prepared comprehensive content for Raiser’s pitch deck, serving client and user-facing purposes.

The deck included all necessary information about Raiser, including comparisons between Raiser and other platforms, the logic behind rewarding engagement over monetary contributions, and Raiser’s methods for doing so.

The Playbux FCO was used as a case study in the Deck to illustrate Raiser’s unique approach.

Community management

Using strategic community management, we grew Raiser’s Telegram group from 200 to 20,000 members.

Taking a hands-on approach, we appointed a Community Manager to lead, engage, and monitor the community’s growth 24/7. Strategic promotions on Twitter effectively redirected users to the Telegram group, where users were incentivized with rewards and regularly engaged each day, encouraging sustained engagement through rewards.

We also introduced custom stickers, memes, and crypto-themed puzzles to make interactions more engaging and shareable. These efforts created a vibrant, interactive community that remained involved with Raiser’s ongoing developments.

Takeaways

  • A dedicated Community Manager is essential for nurturing and sustaining a strong, engaged community—we would not suggest attempting to grow a community without one.
  • Monthly rewards and recognition programs are effective in maintaining long-term engagement and loyalty among community members—assets that far outweigh the cost of putting up the rewards themselves.
  • Creative and interactive content, such as custom stickers and themed puzzles, can significantly enhance community involvement and make the platform more enjoyable. These types of content don’t appeal to everyone, but by not incorporating them, you risk losing an entire segment of your target audience.

Design

Our design team created informative and eye-catching visual content to support Raiser’s marketing and community-building efforts.

Our designs helped convey crucial information in an engaging and easily understandable manner while maintaining Raiser’ pre-existing brand style.

Take a look at some of Raiser’s best performing visual content:

A graphic indicating different top gaming blockchain platforms in different Asian countries, used for crypto gaming community deep-dive on Twitter.

A graph highlighting Playbux’s positive growth over the past year to re-engage the audience and provide a strong case study for Raiser’s success.

Research-driven visual of top GameFi projects across chains, used in a Twitter thread on the narrative.

More visuals 

Final insights

Our comprehensive strategy led to significant growth for Raiser, including 85K+ total new social media followers and a total reach of over 500k. Using Galxe with various task complexities was key, too, giving users the power of choice in the quests they completed for Raiser.

  • Focusing on genuine user engagement through quizzes, quests, and competitions significantly increased participation and interest in Raiser’s Fair Community Offering (FCO) model.
  • A regular posting schedule with a mix of educational threads, engagement posts, and milestone celebrations helped maintain a strong and growing social media presence, driving significant follower growth and engagement.
  • Assigning a dedicated Community Manager and using creative, interactive content like custom stickers and themed puzzles played a crucial role in growing and sustaining an active and vibrant community on Telegram.
  • Offering clear, actionable rewards for completing tasks and participating in activities proved effective in driving high email open rates and active user participation, reinforcing the value of the engagement-focused approach.

Want the same results?

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Ready to jump in the world of marketing?

Submit an application

Ready to jump in the world of marketing?

Submit an application

Feja

Chief Happiness Officer & Supervisor

8+ years of experience

Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.

Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting. 

At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.

Alexandra Murha

Operations Coordinator

1+ year of experience

Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly. 

Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients. 

At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.

Milda

Vilkaitis

Digital Strategist

8+ years of experience

Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus. 

Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results. 

At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).

Akvile Mikalauskaite

Graphic designer

10+ years of experience

Akvile Mikalauskaite is the Art Director of LKI Consulting.

During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation. 

Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.

Viktorija Domarkaite

Creative Project Manager, 

10+ years of experience

Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries. 

Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments. 

At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.

Maryna Barysheva

COO

5+ years of experience

Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS. 

After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.

Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.

Sarunas Papinigis

Partner

15+ years of experience

Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics. 

During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.

In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.

Laura K. Inamedinova

Founder & CEO

8+ years of experience

Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.

A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes. 

Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.