About the client
Minterest is a pioneering cross-chain DeFi lending protocol that redistributes 100% of value captured back to users. Fully operational since early 2024 and preparing for TGE and tier-1 listing, Minterest aligns token value directly with its robust economic engine, capturing up to 5X more fees and redistributing 100% back to users via token buyback.
Services provided
- Writing blog post articles
- Social media growth
- Creative marketing campaigns
- KOL campaigns
- NFT giveaway with KOLs
- Launch on a new chain
- Shiller management
Timeline
- Started working: December 2023-present
- Time worked: ongoing partnership
- Campaigns together: 20+
Gameplan
Grow social media community and user base prior to TGE, boost TVL
When we first teamed up with Minterest, they had just launched their protocol and had a small but loyal community of 10,000 followers. Our mission was to supercharge their social media presence and turn that small community into a thriving, engaged user base. The goal was to significantly grow Minterest’s followers and get the existing community buzzing.
Our approach
We knew that to stand out in an oversaturated DeFi market, we needed to do more than just shout into the void. So, we rolled up our sleeves and dove deep into content development. We crafted in-depth, value-packed pieces that would grab the attention of DeFi enthusiasts and keep the Minterest community informed and engaged.
But we didn’t stop there. To boost credibility and build trust, we teamed up with the right players in the ecosystem. We executed 20+ campaigns with key partners. This included launching and co-marketing with platforms like Mantle and Taiko.
We ensured sustained growth and engagement, by implementing dedicated social media growth strategies, including community management and engagement programs on Twitter, Telegram, and Discord. Collaborations with KOLs were achieved broader outreach and credibility, and we drove user engagement, by launching interactive and reward-driven campaigns, like NFT giveaways and a new chain launch promotion.
To keep the momentum going, we implemented dedicated social media growth strategies that included community management and engagement programs on Twitter, Telegram, and Discord. And because we knew the power of influence, we brought KOLs into the mix to extend our reach and credibility even further. To top it off, we launched interactive and reward-driven campaigns — think NFT giveaways and new chain launch promotions — that got users engaged and talking.
Co-marketing campaigns
Minterest initially made its debut on Mantle, but they wanted more than just a launch. They wanted to create a deeper connection with their audience. To make that happen, we rolled out over 20 co-marketing campaigns with ecosystem partners like Mantle Moonshot and Mantle Missions, leveraging platforms like Galxe, Zealy, and TaskOn.
These campaigns weren’t just noise; they drove real engagement. Rewards in $USDT, $MNT, $MINTY, and NFTs gave the community plenty of reasons to jump in and participate.
Mantle Moonshot
The Mantle Moonshot campaign was a significant co-marketing initiative to explore dApps within the Mantle Ecosystem. This four-week-long event involved eight curated Moonshot Protocols and offered participants the chance to win mystery boxes containing exclusive Citizens of Mantle NFT add-on traits and protocol token rewards.
The Mantle Moonshot campaign was one of our standout co-marketing initiatives, designed to explore the dApps within the Mantle Ecosystem. This four-week-long event was a full-on exploration of eight handpicked Moonshot Protocols. To build even more excitement, participants had the chance to win mystery boxes filled with exclusive Citizens of Mantle NFT add-on traits and protocol token rewards.
How Mantle Moonshot worked:
- Each week, we introduced two protocols with specific tasks on Galxe. Tasks included everything from depositing and trading to staking, referrals, and social media follows.
- To get in on the mystery box action, participants had to complete all the tasks for each protocol within that week.
- By the end of the campaign, we distributed a whopping 19,000 Citizens of Mantle NFT add-on traits and protocol token reward pools.
The results? These campaigns took it to the next level. We saw a huge increase in community involvement, and it helped build an even stronger connection with the Minterest audience. It was a clear win that proved just how powerful these collaborative marketing efforts can be in driving active participation and engagement within the ecosystem.
To give Minterest’s social media presence the boost it needed, we rolled out a series of targeted strategies:
Social media growth
Community growth in 8 months
We focused on creating and promoting engaging content and campaigns on Twitter to attract and retain followers. Here’s how we made it happen:
- Content creation: We kept the conversation flowing with regular tweets, threads, and updates about Minterest’s features, partnerships, and events.
- Promotional campaigns: To ramp up engagement and grow Minterest’s follower count, we launched interactive campaigns and giveaways that got people talking and participating.
- Influencer collaborations: We teamed up with influencers to extend reach and build credibility, tapping into their audiences to amplify Minterest’s message.
Community management
To really supercharge Minterest’s social media presence, we put a few key strategies into play:
- Dedicated community management (CM): We appointed a dedicated Community Manager whose sole focus was to drive engagement and keep the conversation flowing across all social media platforms.
- Discord ambassadorship program: We kicked off a program to bring in community ambassadors — passionate users who actively promoted Minterest and kept the energy high in the community.
- Discord ticket system: To make sure users were getting the support they needed, we introduced a streamlined ticket system on Discord, boosting user satisfaction across the board.
Results
- Telegram members: Increased from 7,807 to 34,307 (+439%)
- Discord members: Increased from 6,575 to 21,113 (+324%)
KOL campaigns
To get Minterest the attention it deserved, we teamed up with several KOLs in the DeFi space. By tapping into their influence, we boosted Minterest’s visibility and upped its credibility. In a crowded and competitive market, this had a real impact in terms of building trust and expanding reach.
NFT giveaway with KOLs
We organized an NFT giveaway campaign in collaboration with various KOLs to attract and engage users. This strategy was chosen to generate excitement and drive user participation. By offering valuable NFTs and leveraging the reach of KOLs, we aimed to create a buzz around Minterest and incentivize user engagement.
We teamed up with a group of KOLs to launch an NFT giveaway campaign that got people talking. This was a strategic move to generate excitement and drive user participation. By offering valuable NFTs and leveraging the KOLs’ extensive reach, we created a buzz around Minterest that was hard to ignore. This made sure users were eager to get involved.
Shiller management
We turned to shilling campaigns to give Minterest’s social media numbers a serious boost. Our network of shillers promoted Minterest on a weekly basis. The results spoke for themselves: a significant spike in followers and interactions across the board.
Blog post articles
We kept Minterest’s blog buzzing with regular, informative, and engaging articles. These posts covered everything from platform updates and educational content about DeFi to community highlights. The blog quickly became a go-to resource, attracting organic traffic and keeping the community in the loop on all things Minterest.
Final insights
By combining a variety of engagement strategies, collaborative campaigns, hands-on social media management, influencer marketing, and reward-driven initiatives, we successfully ramped up Minterest’s community growth and participation.
Key insights:
- Diverse engagement strategies drive growth: Mixing up blog posts, social media campaigns, and interactive content really paid off. We saw a big spike in community engagement, with regular, informative blog posts keeping the community in the loop and attracting new followers organically.
- Collaborative campaigns with ecosystem partners are a win: Co-marketing with partners like Mantle Moonshot and Mantle Missions took our reach to the next level. These collaborations maximized participation and boosted Minterest’s credibility and visibility across multiple platforms.
- Social media management is crucial: You can’t underestimate the power of dedicated community management. Our structured engagement programs on Twitter, Telegram, and Discord boosted follower numbers and supercharged interaction rates. Initiatives like the Discord Ambassadorship and ticket system streamlined support and kept users engaged.
- Influencer marketing amplifies reach: Partnering with KOLs was a game-changer. It extended Minterest’s reach and credibility within DeFi. These strategic KOL campaigns created buzz and brought in a wave of new followers.
- Reward-driven campaigns enhance participation: Who doesn’t love rewards? By rolling out initiatives like NFT giveaways and co-marketing campaigns with tangible rewards (like $USDT, $MNT, $MINTY, and NFTs), we motivated the community to engage more deeply with the platform. The promise of rewards kept users coming back for more.
