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Case of one of the largest investment funds in the Baltics
One of the key focuses of LKI Consulting is investment and asset management firms. Through digital communications, PR, and thought leadership services, we help funds build a credible public image, attract investors, and stand out from the competition.
In 2021, we started working with one of the largest Real-Estate (RE) Funds in the Baltics.
The team already had a successful portfolio of landmark properties and a trusted community of investors but wasn’t sure how to communicate their achievements and scale across Eastern Europe.
The Client targeted to attract more investors to their new fund increasing returns over time.
The company wanted to be known as the top choice investment management company in Eastern Europe, specializing in real estate.
The RE fund had a goal to be perceived as one of the most sustainable companies in the region as more and more investors care about ESG standards.
The asset management firm set to associate the company with a well-known industry key opinion leader who could be a spokesperson of the company.
In 10 weeks, we created a holistic PR and communications strategy that included:
To put the strategy in action, we implemented an open partnership-based digital communications retainer that included three parts:
Public Relations & Thought Leadership:
Social media
The RE fund had a goal to be perceived as one of the most sustainable companies in the region as more and more investors care about ESG standards.
Page views increase
Growth in total post engagement
Targeted post impressions growth
The dynamics of incremental followers uplift more than doubled after a new media plan was launched for both, the company and its CEO’s Linkedin accounts.
For the CEO’s Linkedin account, the conversion rate for connecting new followers and getting their additional responses were more than 4x in both cases:
Understanding the viewers’ profiles and what type of content attracts them best helped the company CEO to create more targeted posts – which helped to increase his follower’s engagement in all segments.
Public relations
A proactive media approach also proved effective in increasing the fund’s exposure in the press.
Total publications secured
Media platforms
Live interviews and podcasts
Number of languages
As a result of our cooperation, an interview with the Founder & CEO of Revise reached the top 3 most popular interview mark in September, our PR outreach resulted in over 58K readers of a single press release, and overall reach exceeded 18M.
most popular interview in September
total publications received
unique readers on one publication
potential reach of all publications
LinkedIn Lead Generation
A proactive media approach also proved effective in increasing the fund’s exposure in the press.
Increase in CEO’s profile views
Highest conversion rate during 1 month
More local investors respond to the message compared to internationals
Found that LinkedIn Lead Generation brings better when paired with regular social media posting and thought leadership building.
Majority of new CEO connections became followers of the company's Linkedin account. The total number of followers grew by 50% in 8 months.
The average connection and reply conversion rates were above the B2B good performance standards - 42% and 9% accordingly.
Scale fast with our personalized strategies tested since 2016 and join our portfolio of brands who raised 200M+ up-to-date.
We take ownership over your marketing or don’t take a project at all.
Hit low-hanging fruits and cut low-performing tactics after short test periods.
Access methodologies that proved successful in 17+ countries.
In 10 weeks, we created a holistic PR and communications strategy that included:
In 10 weeks, we created a holistic PR and communications strategy that included:
In 10 weeks, we created a holistic PR and communications strategy that included:
The project has been personally managed by Sarunas Papinigis, the Partner of LKI Consulting. Sarunas’ main focus is on fintech and investment companies.
He is responsible for developing marketing and communication strategies, market surveys and data analytics. Before joining LKI Consulting, Sarunas created and implemented customer loyalty programs for top retail chains in Asia and Europe for 10+ years.
Šarūnas Papinigis
Partner
Ready to go viral?
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8+ years of experience
Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.
Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting.
At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.
1+ year of experience
Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly.
Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients.
At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.
8+ years of experience
Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus.
Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results.
At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).
10+ years of experience
Akvile Mikalauskaite is the Art Director of LKI Consulting.
During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation.
Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.
10+ years of experience
Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries.
Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments.
At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.
5+ years of experience
Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS.
After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.
Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.
15+ years of experience
Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics.
During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.
In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.
8+ years of experience
Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.
A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes.
Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.