Successfully selling out 4,000 Loot Boxes and hitting over 320K views

About the client

AgoraDex is a cross-chain DEX backed by SwissBorg that enables efficient trading across multiple blockchains with low slippage.

AgoraDex connects top gaming projects across various chains to provide users with a wide range of assets and a seamless trading experience.

Services provided

  • Creative campaign
  • KOL promotion
  • Campaign management

Timeline

  • Started working: March 2024 – April 2024
  • Time worked: 2 month

Goal: Promote and sell out the new collection of AgoraDEX Loot Boxes, created in collaboration with leading Web3 projects and SwissBorg.

What is a Loot Box?

AgoraDex introduced an exciting new feature called Loot Boxes. These mystery boxes, available to buy via the platform, unlock random prizes, including valuable NFTs, tokens, and other unique rewards across multiple top gaming projects.

Some Loot Boxes contain golden tickets, which can be collected to enter a jackpot draw for a chance to win even bigger prizes. Prizes also included collectibles from top NFT collections in the Web3 gaming ecosystem:

 

On top of NFTs, the Loot Boxes also included $AGA tokens which provide holders with privileges in the Agora ecosystem, including earning Loot Box revenues, accessing exclusive Loot Boxes, receiving purchase discounts, benefiting from token buy-backs and burns, and having governance rights in platform decisions.

The total reward value of the Loot Box collection exceeded $100K.

Gameplan

Our challenge was to design and execute a creative KOL campaign to maximize the reach, engagement, and sales of the Loot Boxes. We began by identifying and onboarding KOLs to promote the new Loot Box feature, with the goal of selling out 4000 Loot Boxes and driving community engagement.

To achieve this, we selected influential KOLs who aligned with AgoraDex’s target audience. We managed the entire campaign, from content creation to promotional strategies. We focused on interactive and mystery-driven content to drive engagement. Laura, our CEO, secured a $100K token allocation for KOLs, successfully raising $100K for AgoraDex.

Here is how we did it.

KOL campaign

Our KOL campaign was carefully designed to skyrocket community growth by selecting key opinion leaders who aligned with AgoraDex’s target audience. We picked KOLs known for their influence and credibility in the crypto and gaming communities to ensure they would effectively reach and engage potential buyers.

Each KOL gave away up to 5 Loot Boxes, creating real buzz and excitement. The thrill of potentially winning valuable digital items kept the audience engaged and eager. Even if people didn’t win in the giveaways, they were still motivated to purchase Loot Boxes for just ±$20 due to the potential rewards.

This strategy worked exceptionally well, driving hype and resulting in all Loot Boxes selling out quickly.

Scope of work

  • KOL selection and onboarding: Carefully selected and onboarded 10 KOLs to promote the new Loot Box feature.
  • Campaign management: Managed the entire campaign to ensure maximum reach and engagement.

Results

  • 4,000 Loot Boxes sold out.
  • Number of unique wallet buyers: 401.
  • Average number of Loot Boxes bought per user: 9.3.
  • Average amount spent per user: 188 MATIC (≈$170).
  • Maximum amount spent by a single user: 3900 MATIC (≈$3,500).
  • Number of unique Jackpot winners: 115 users.
  • Total number of Jackpots won: 214.

Campaign metrics

COST
Across the campaign, the Client spent a total of $4,775 in KOL budget.

IMPACT
Across the 11 KOL posts, AgoraDex campaign gathered:

  • Comments: 1,710
  • Retweets: 2,453
  • Likes: 3,935
  • Views: 318,396

RESULTS

As a result of the campaign, we achieved exceptional cost-effectiveness, particularly:

  • Price per retweet: $1.95
  • Price per view: $0.01

Top 3 successes:

  1. Engagement campaign that brought over 320K Views
    • Successfully generated high engagement with 1,710 comments, 2,453 retweets, 3,935 likes, and 318,396 views.
    • Achieved a cost-effective promotion with a price per view of $0.01.
  2. 4,000 Loot Boxes sold out
    • The Loot Boxes were a complete sellout. The campaign’s effectiveness speaks for itself.
  3. High user engagement and spending
    • Managed to attract significant user participation with 401 unique wallets buying Loot Boxes, averaging 9.3 Loot Boxes per user and an average spend of 188 MATIC.
Agoradex

Final insights

By managing the campaign from end-to-end including content creation and promotion strategies, we were able to exceed all targets during our 2-month collaboration with AgoraDex.

Key insights:

  • The excitement of Loot Boxes drove high participation.
    • Unlike typical NFT giveaways, Loot Boxes’ randomness added an element of excitement. The potential to win a high-value prize kept users engaged and eager to participate.
  • The possibility of bigger rewards kept people coming back.
    • The element of surprise and the chance to win larger prizes motivated users who received lower-value rewards to keep buying more Loot Boxes, hoping for a bigger win.
  • Low entry barrier increased accessibility and engagement.
    • With each Loot Box priced at just $20, many users found it easy to join in. This low cost encouraged more people to participate and even buy multiple Loot Boxes, driving higher engagement and, ultimately, sales.

Want the same results?

Ready to jump in the world of marketing?

Submit an application

Ready to jump in the world of marketing?

Submit an application

Ready to jump in the world of marketing?

Submit an application

Feja

Chief Happiness Officer & Supervisor

8+ years of experience

Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.

Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting. 

At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.

Alexandra Murha

Operations Coordinator

1+ year of experience

Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly. 

Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients. 

At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.

Milda

Vilkaitis

Digital Strategist

8+ years of experience

Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus. 

Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results. 

At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).

Akvile Mikalauskaite

Graphic designer

10+ years of experience

Akvile Mikalauskaite is the Art Director of LKI Consulting.

During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation. 

Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.

Viktorija Domarkaite

Creative Project Manager, 

10+ years of experience

Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries. 

Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments. 

At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.

Maryna Barysheva

COO

5+ years of experience

Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS. 

After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.

Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.

Sarunas Papinigis

Partner

15+ years of experience

Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics. 

During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.

In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.

Laura K. Inamedinova

Founder & CEO

8+ years of experience

Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.

A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes. 

Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.