Challenge: Develop a distinctive brand identity and design Shelbit’s website and app to achieve 50K pre-launch sign-ups
We transformed Shelbit from a pre-launch cryptocurrency exchange with no assets into a compelling brand with a strong digital presence. By implementing strategic marketing initiatives including brand book development, website and app design, and comprehensive social media management, we didn’t just build a brand — we created a seamless user experience that positioned Shelbit as a leading hybrid cryptocurrency exchange in the Web3 finance space.
We combined brand book development, website and app design, and strategic marketing execution to deliver undeniable results:
- Comprehensive brand book developed
- Dynamic website homepage with 9 unique modules
- User-centric app design with 41 screens
- Consistent and cohesive brand identity established
About the client
Shelbit is a hybrid cryptocurrency exchange that blends the best features of centralized and decentralized platforms. It offers users a seamless and secure way to trade digital assets globally.
Focused on user experience, Shelbit empowers traders with diverse cryptocurrency options and educational resources. By integrating advanced DeFi technologies, Shelbit keeps its users ahead in the crypto game. When Shelbit approached LKI, the platform was pre-launch with no assets, looking to establish a strong market presence.
Services provided
- Brand book development
- Website design
- UX/UI app design
Timeline
- Started working: February 2024
- Time worked: ongoing partnership
Gameplan
Challenge
Shelbit came to us with a big task: build a brand identity that stands out and create a seamless user experience across both their website and app. It needed to look good and make their brand come to life.
Approach
We kicked things off with a creative workshop to get inside Shelbit’s head and really understand their vision. From there, we got to work crafting a brand book, designing a dynamic website homepage, and creating an app interface that truly reflected what Shelbit is all about.
Execution
- We put together a comprehensive brand book, covering everything from mood boards and logo options to color palettes and branding guidelines.
- Next up, we designed a homepage packed with 9 unique modules. This gave Shelbit an online presence that’s both sleek and engaging.
- For their app, we created 41 screens to ensure a consistent and smooth user experience.
Brand book development
We took a deep dive into Shelbit’s brand, working to create a cohesive identity that shines through in every touchpoint. Here’s what we did:
Scope of work
- Mood boards (Art direction): We developed multiple mood boards to set the visual tone, aligning Shelbit’s brand with their strategic goals and market positioning.
- Logo options: From bold to minimalistic, we presented a range of logo options that truly embodied Shelbit’s core values.
- Logo usage guidelines: To keep things consistent, we created a detailed guide on how to use the logo across all platforms.
- Color palettes: We didn’t just pick colors — we established primary and secondary palettes with clear guidelines to ensure every piece of branding stayed on point.
- Color schemes guidelines: We made sure Shelbit knew exactly how to use their color scheme effectively to maintain brand coherence.
- Typography: We recommended cohesive font pairings that create a unified look across titles and body text.
- Social media templates: We designed sleek templates to help Shelbit stay consistent and visually appealing across all social media channels.
- Professional email signature: A branded email signature added a professional touch to all their corporate communication.
- Business card template: We crafted an elegant, on-brand business card template for the perfect first impression.
- Document header/footer: Branded headers and footers ensured every official document looks polished and professional.
- Custom illustrations: We created unique illustrations that align with Shelbit’s visual language and enhance their storytelling.
Top 3 successes
- Building the digital foundation
- Our brand guidelines defined Shelbit’s look and set the tone for a cohesive, seamless experience across their website and app.
- Earning the client’s trust
- Shelbit put their faith in our design vision. That trust led to a collaborative process that resulted in a brand identity perfectly aligned with their values and goals.
- Turning success into ongoing partnership
- Shelbit came back to us for more, showing that our work not only impressed but inspired long-term confidence in our capabilities.
Website & App design
We took Shelbit’s brand guidelines and brought them to life through their website and app. Here’s what we did to create a seamless digital experience.
Scope of work
- Dynamic website homepage
- Designed 9 distinct modules that ensured the homepage was not just visually appealing but also interactive and aligned with Shelbit’s brand identity.
- User-centric app design
- Crafted 41 app screens to provide a smooth, intuitive user experience, ensuring the app aligned perfectly with Shelbit’s brand and functional standards.
Top successes
- Unified design system
- Achieved a consistent look across the website and app, ensuring the brand was instantly recognizable on all platforms.
- Exceeding expectations
- Shelbit was highly satisfied with the designs, which not only met but exceeded their initial vision.
- Minimal revisions
- Our concepts were so aligned with the client’s vision that only a few rounds of feedback were needed. This streamlined the whole process.
- Seamless collaboration
- Strategic planning and open communication resulted in smooth collaboration and an efficient, hassle-free design process.
IMPRESSED BY THE RESULTS?
See the Graphic Highlights
from the campaign
Final insights
Through a creative workshop, comprehensive brand guidelines, and cohesive design systems, we built a strong brand identity for Shelbit. We ensured seamless consistency across platforms and exceeded the clients expectations.
Key insights:
- Strong foundations matter: A well-defined brand identity sets the tone for all future design work. It ensures consistency and recognition across platforms.
- Cohesive design is key: A unified design system creates a seamless experience from website to app, reinforcing the brand’s presence.
- Client trust leads to smoother projects: When clients trust our expertise, projects run smoother with fewer revisions and lead to repeat business.
- Efficient processes save time: Minimal feedback rounds show alignment with client vision. Thorough initial planning is key.
