How to budget your ICO launch:
5 key steps

Launching a successful ICO (Initial Coin Offering) is a complex process that requires careful planning and execution. It can be an exciting and rewarding experience, but it also requires careful budgeting to ensure its success. 

A budget should include all costs associated with the launch, including Web3 marketing, legal and administrative fees, and any other costs associated with the launch. Additionally, it is important to establish a plan to allocate the funds you raise to maximize the impact of your ICO. 

By establishing a budget and planning ahead, you can ensure that your ICO launch is successful and profitable. The following steps will help you ensure the success of your ICO with a monthly budget of €50,000.

Maryna Barysheva


Worked with blockchain projects from 15+ countries & managed marketing for a 100M$  valued B2B tech startup. Currently developing winning external communications, brand awareness, and global GTM strategies. 

Crypto influencers

Influencer marketing is essential for any ICO launch because it engages people in the project and encourages them to get involved. By reaching out to online communities via a credible figure, you build trust with potential investors and validate the project. It also provides a platform for people to share ideas, provide feedback, and ask questions. 

This helps to create a sense of ownership and loyalty in the community. Additionally, collaboration with crypto influencers can be used to spread awareness of the project and create hype, which will lead to more people investing in the project and ultimately more success. 

Working with blockchain influencers is one of the most effective tactics to reach the right people and is a key to your Web3 marketing success. Allocating at least €10,000 for influencer management is important for any successful ICO launch. This budget should be used to reach out to crypto influencers, who can help spread the word about your project and create a buzz in the market.

Partnerships Outreach

To have a successful ICO launch, it is essential to build strategic partnerships with key players in the Web3 industry, such as innovative blockchain-based platforms and companies, venture capitalists, and prominent influencers who have a track record of success in the space. These strategic partnerships can not only help to promote the ICO, but also provide valuable insight and resources that can help ensure the success of the venture.

Additionally to strengthening your ICO and blockchain marketing strategy, building relationships with industry insiders can open up access to potential investors and help to establish credibility and trust within the Web3 community. Ultimately, strong partnerships with key players in the industry are vital for a successful ICO launch.

Allocate at least €20,000 for partnerships outreach. This will help build credibility for your project and also help you leverage their networks for better reach.

Community Management

Building an engaged community is essential for the success of your ICO. A Web3 community is a group of people who are actively engaged in the development, use, and promotion of your project and are arguably the most impactful part of any Web3 marketing strategy, simply because their dedication is earned and well-deserved. 

This group of people is essential to the success of an ICO launch because they can help to spread the word, provide feedback, and help to develop the project. Having a dedicated Web3 community marketing strategy can help to ensure that the ICO launch is successful and can be a valuable asset to the project in the long run.

Allocate at least €10,000 for community marketing. This budget should be used to create and manage social media channels and other online communities to engage with potential investors.

Social Media Management

Dedicated social media efforts are essential for a successful ICO launch as they provide the platform for engaging with potential investors, creating brand awareness, and increasing the overall visibility of your ICO. 

With the right social media strategy, you can target potential investors via Web3 marketing tactics, big and small, from extensive blockchain digital marketing to Discord crypto channels, to effective use of relevant crypto hashtags

Social media can also be used to increase the engagement of your target audience and build relationships with them, as well as keep them informed of the ICO launch. Allocate at least €5,000 for social media management. This budget should be used to create content, manage interactions, and run campaigns to drive awareness about your project.

ICO and Blockchain PR

When launching an ICO, it’s important to have a strong crypto PR strategy in place to ensure your message is communicated effectively and reaches the right audience. Blockchain PR can help ensure that your ICO launch is a success by increasing brand awareness, generating positive press coverage, and helping to build trust and credibility with potential investors. Allocate at least €5,000 for PR. This should be used to reach out to media outlets, create press releases, and manage media campaigns.

Hiring a Web3 marketing agency is a great way to ensure the success of your ICO launch. LKI Consulting is one of the leading Web3 marketing agencies that specializes in ICO marketing. They provide a wide range of services such as influencer outreach, community building, social media management, PR, and much more. Hiring them will go a long way in helping you launch a successful ICO.

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