Challenge: Launch a cybersecurity media brand in the highly competitive tech space from scratch and turn it into a go-to global outlet in just six months.
In 6 months, we built a full-scale communications operation from the ground up. We hired the team, developed airtight systems, and executed five high-impact PR campaigns that secured over 1,900 media placements. The result was rapid brand credibility, global audience reach and positioning CyberNews as a trusted voice in global cybersecurity.
- 1,900+ global media placements
- 3.5M+ estimated global reach
- 50K+ Reddit upvotes, 10K+ retweets
- Featured in Wired, The Guardian, TechRadar, and Fast Company
- Built a full-stack PR team and growth engine from the ground up
About the client
CyberNews mission is to make the digital world safer. Their platform delivers breaking news, in-depth investigations, expert analysis, and hands-on reviews to help users navigate their increasingly complex digital lives. But launching a top-tier cybersecurity media outlet from scratch in just 6 months? That’s a serious challenge. They needed a clear communication strategy, a high-performing team, and global media traction—fast. That’s where we came in.
Services provided
- Strategic PR & communications planning
- Scalable process & workflow design
- Team recruitment & management
- High-impact media outreach
- Multi-channel social media amplification
- Content creation & optimization
- Data-driven performance analytics
Timeline
- Started working:
- Time worked:
- Campaigns together:
Goals
- Media Presence: Secure 50+ placements in top-tier cybersecurity outlets within the first quarter.
- Audience Reach: Achieve a monthly unique audience of 1M+ users through multi-channel PR efforts by the end of 6 months.
- Social Engagement: Boost social media interactions (e.g., Reddit upvotes, Twitter engagements) by 5X through targeted campaigns.
- Team Development: Build and onboard a dedicated team of 5 cybersecurity and PR professionals within the first 3 months.
- Strategic Partnerships: Establish 3 key partnerships with industry influencers to enhance long-term credibility.
Gameplan
We needed to build a media powerhouse from scratch by:
- Breaking into the cybersecurity space: CyberNews needed a launch strategy that would drive traffic, establish credibility, and grab attention from day one.
- Building a PR machine: A brand-new publication has zero visibility. CyberNews needed a PR strategy that would put them on the map and get them featured in top-tier media outlets.
- Creating internal systems that scale: To be a top media outlet, you need to sustain momentum. CyberNews had to hire top talent, develop strategic workflows, and build processes that would keep their growth on track.
With a six-month runway, there was no time for trial and error. Every move had to count.
Execution & strategy
Stage 1: Laying the foundation
A successful launch means lasting beyond going live. It’s about staying relevant. We built scalable processes and a high-performance team to ensure CyberNews had staying power.
- Designed a communications strategy to drive brand recognition from day one.
- Built internal processes to ensure consistent traffic and long-term growth.
- Recruited and managed a team of top-tier talent, ensuring CyberNews had the expertise needed to dominate the space.
Stage 2: Making CyberNews impossible to ignore
A new media outlet is only as powerful as its audience. We launched high-impact PR campaigns to put CyberNews in front of the right people—and make sure they paid attention.
- Secured top-tier media coverage and positioned CyberNews as a trusted authority.
- Amplified visibility across multiple platforms, turning readers into loyal followers.
- Drove massive engagement on social media, generating 50K+ upvotes on Reddit, 10K+ retweets, and 5K+ original tweets.
The results of our PR strategy
In just 6 months, we executed 5 high-impact PR campaigns with 1.9K+ media placements and a 3.5M+ estimated global reach, establishing CyberNews as a go-to source in cybersecurity.
Featured in
Key takeaways
Process & strategy creation
- Plan for long-term traffic from day one: Sustainable growth doesn’t happen by accident. Build it into your strategy from the start.
- Leverage existing credibility to launch niche publications: Earned PR from reputable outlets accelerates trust and authority.
- Hire for audience engagement, not just expertise:
- A strong team understands what grabs your target audience’s attention.
PR execution
- Maximize impact with a multi-channel approach: PR alone isn’t enough – combine it with social media, influencer engagement, and other strategic marketing tactics.
- Sensational sells when backed by real data: Viral stories need strong research and clear insights to break through the noise.
- Headlines can make or break a press release: Keep them sharp, direct, and credible to capture media interest instantly.
