Challenge: Grow trading community on Telegram and drive user engagement for a multi-asset exchange
We grew Multibank.io’s Telegram community from 4K to over 30K in just one month, achieving a staggering 750% growth and surpassing the original goal by 1.5x. By leveraging targeted Telegram ads, strategic Galxe campaigns, and engaging community initiatives, we didn’t just increase numbers—we built a loyal and active following that set the foundation for sustained growth and user engagement.
We combined tailored messaging, incentive-driven campaigns, and relentless execution to deliver undeniable results:
- 36K+ Telegram members in one month
- Cost per new user as low as USD 0.14
- Investment USD 3.8K+
- Achieved 1.5x more than the original goal
About the client
Multibank.io is a regulated centralized cryptocurrency exchange (CEX) launched in 2023, offering a wide range of cryptocurrencies and USDT-margined derivatives trading with up to 100x leverage. With a connection to the leading TradFi platform, Multibank Group, Multibank.io combines top-tier security, robust liquidity, and swift trade execution, making it an attractive platform for both novice and seasoned traders alike.
Services provided
- Telegram ads
- Galxe campaign management
- Community engagement
- Industry benchmarks analysis
- Competitors analysis
- Design
- Strategic advisory
Timeline
- Started working: July 2024
- Time worked: 2 months
- Campaigns together: 6
Gameplan
The goal was to grow the Multibank.io community by 5x while targeting 2K users to test their derivatives feature. To achieve this, we introduced a special 120 USDT bonus for joining and depositing on MBIO, incentivizing engagement. We not only hit the target but exceeded it, by 2.5x reaching 5K engaged testers.
Our strategy:
- Telegram ads management: We conducted thorough research to find the best channels for each message Multibank.io wanted to spread, factoring in channel size, relevant topics, and key regions.
- Tailored messaging: We developed custom messaging for growing the TG community, introducing new trading pairs, and promoting a derivatives bonus with five ad variations for each.
- Optimization & A/B testing: We optimized weekly ad copies to maintain engagement, using A/B testing to refine performance.
- Engagement strategy: We implemented a bot to ensure clear CTAs that directed users to take action immediately after joining the Telegram channel.
Telegram growth
Our focus was to drive engagement and attract users by promoting tangible benefits (like a derivatives bonus) through ads that catered to different user segments.
Telegram ads
We executed a month-long Telegram ad campaign with the following key actions:
- Researched and selected top Telegram channels to target the most relevant communities based on specific criteria, including size, topics, and regional language preferences.
- Channel size: A mix of large and small channels to cater to different styles of communities.
- Topics: Focused on competitor channels, token communities for new listings, RWA channels, and trading/DeFi communities to ensure our messaging reached the right audience.
- Language/region: Prioritized markets where MBIO has the strongest presence and potential for growth.
- Launched three core messaging angles to introduce new pairs, grow community engagement, and promote the derivatives bonus.
- Weekly ad copy changes kept the campaign fresh and engaging, while regular A/B testing ensured ongoing optimization.
- Installed a bot to reinforce calls-to-action (CTAs) and convert new subscribers into active community members, driving further engagement and participation.
Here is a sneak-peak from the ads manager
Results
We achieved significant growth, with the Telegram community skyrocketing from 4,000 members to 30,000, representing 750% growth. The cost per new user was impressively low at USD 0.14, far below the industry average of USD 1.2 for a verified trader on Telegram.
Galxe campaign
Alongside Telegram ads, we launched a tailored Galxe campaign designed to boost engagement and promote Multibank.io across social channels. To execute this, we:
- Set up Galxe Space and developed a comprehensive quest with 21 tasks across six categories, focusing on social media engagement, in-app tasks, and referral loops.
- Boosted engagement through seamless integration with the ongoing Telegram ads campaign.
- Reinforced the message by installing a “Join Galxe” CTA in the Telegram channel.
Results
In one month, the campaign brought in over 2,000 new users, with a cost per user of USD 0.17. The Galxe space setup was completed within a week, and the quest successfully engaged users across multiple platforms.
Takeaways
- Targeted messaging works: Tailoring our messages for specific communities and ad channels brought in engaged users who were genuinely interested in the platform.
- Consistent optimization is key: Weekly ad updates and A/B testing ensured that we maintained strong engagement throughout the campaign.
- Effective CTA integration: The bot installation and clear CTA positioning helped convert new users into active community participants.
Final insights
In just two months, we helped Multibank.io grow its Telegram community by 750% and launch an engaging Galxe campaign that attracted 2K+ new users. By leveraging incentive-based marketing, we helped Multibank.io create a community of engaged traders who see tangible benefits in staying connected.
- Value of a trader community: Establishing a robust trader community not only drives engagement but also builds a foundation for long-term growth and loyalty. A vibrant community attracts more serious traders, creating a network effect that boosts credibility and visibility.
- Incentive-driven success: The low cost per user acquisition (USD 0.14 on Telegram and USD 0.17 on Galxe) highlights the power of incentive-based strategies in drawing high-quality, active users. This allowed us to deliver results at a fraction of the industry average.
- Integrated approach: Seamlessly integrating incentive-driven ads with Galxe campaigns maximized engagement, allowing us to exceed growth targets while maintaining a strong focus on quality over quantity.
