What is Web3 marketing?

What is Web3 marketing?

Mia Lysikova
Mia Lysikova

Marketing Strategist

Let’s dive straight into the buzz of the digital world – marketing in web3. You’ve probably heard the term tossed around a lot lately, especially if you’re hanging out in the tech or digital marketing spaces. Web3 marketing is like the new kid on the block, bringing a fresh vibe to how brands connect with their audience. Imagine having a direct line to your favourite brands, interacting in ways that were once deemed futuristic, all thanks to the power of blockchain, cryptocurrencies, and NFTs. That’s web3 marketing for you – innovative, interactive, and insanely cool. For Gen Z and millennials, who are all about authenticity and digital experiences, web3 marketing is not just appealing; it’s resonating. It’s about leveraging the decentralized web to create marketing strategies that are not only transparent but also highly engaging. So, if you’re keen on exploring how to elevate your brand in this new digital era, stick around. We’re about to break down everything you need to know about web3 marketing, and why it’s the game-changer your brand didn’t know it needed.

What is Web3 marketing?

Web3 marketing is the future, now. It’s all about using the decentralized web to forge deeper connections with your audience. Unlike traditional marketing, web3 marketing doesn’t just shout messages from the rooftops. Instead, it invites your audience to interact, engage, and be part of the brand story. This approach is groundbreaking because it flips the script on how brands and consumers interact, making it a two-way street rather than a one-way broadcast.

Imagine a world where your favourite brand drops exclusive content or products as NFTs, and owning these NFTs gives you a say in what the brand does next. That’s the kind of innovative engagement web3 marketing brings to the table. It’s not just about selling; it’s about building a community and co-creating with your audience. And for a generation that values authenticity and control over their digital experiences, web3 marketing hits just right.

Get help with Web3 marketing

Navigating the web3 marketing landscape can feel like exploring uncharted territory. That’s where a web3 marketing agency comes into play. These agencies are the seasoned explorers of the digital marketing frontier, equipped with the know-how to leverage blockchain technology, NFTs, and cryptocurrency to boost your brand’s online presence.

Top-notch web3 marketing agencies understand the nuances of the decentralized web and how to engage the digital-savvy Gen Z and millennials. They offer web3 marketing services tailored to catapult your brand into the heart of the web3 ecosystem. From strategizing NFT launches to crafting immersive, blockchain-based campaigns, these web3 marketing agencies are the allies you need to make your mark in the web3 world.

How is Web3 marketing used?

Web3 marketing is used in various innovative ways to engage customers and create immersive brand experiences. Brands are tapping into NFTs to offer exclusive content, launching virtual reality (VR) experiences that allow customers to interact with products in a whole new dimension, and utilizing social tokens to reward community engagement.

This approach to marketing in web3 enables brands to not only attract attention but also to foster a sense of belonging and investment among their audience. Whether it’s through participating in a virtual event, owning a piece of digital art, or being part of a brand’s decision-making process through DAOs (Decentralized Autonomous Organizations), web3 marketing is reshaping the way we think about brand interaction.

How does LKI Consulting support Web3 marketing?

LKI Consulting stands at the forefront of the web3 marketing revolution as a leading 7-digits-valued London-based WEB3 Marketing and Design Agency. Since 2016, they’ve worked with 280+ clients helping fast-paced NFT, Metaverse, GameFi, Layer 1/2, Mining, DeFi, P2E, P2L, dApps, and other blockchain-based projects take their marketing and design to the next level. Every year the team picks a handful of businesses to fully immerse themselves in their vision. LKI specializes in creative work and develops bespoke solutions for global marketing. With a deep understanding of the digital landscape and a forward-thinking approach, this web3 marketing company is all about pushing boundaries and exploring new horizons. LKI Consulting specializes in crafting bespoke web3 marketing strategies that resonate with Gen Z and millennials. From conceptualizing and launching NFT projects to developing decentralized apps (dApps) that engage users in unique ways, LKI Consulting is your go-to for all things web3. Their expertise in web3 marketing services ensures that your brand is not just participating in the digital age but leading the charge. LKI Consulting’s approach to Web3 marketing is not just about keeping up with the latest trends; it’s about setting them. By leveraging cutting-edge technology and innovative marketing strategies, they aim to create a digital presence for brands that stands out in the crowded Web3 space. Their team of experts brings a blend of creativity, technical savvy, and market insight to the table, ensuring that every campaign is both visionary and grounded in what truly engages the target audience.


Web3 marketing is not a trend; it’s the evolution of how brands and consumers interact in the digital age. It offers a world of possibilities for engagement, creativity, and community building. As we move forward, the importance of partnering with a knowledgeable web3 marketing agency like LKI Consulting cannot be overstated. They are the key to unlocking the full potential of web3 marketing for your brand, ensuring you stay ahead in the ever-evolving digital landscape.

So, whether you’re just dipping your toes into web3 or ready to dive deep, remember that web3 marketing is about more than just technology; it’s about building meaningful connections in a digital-first world. Embrace it, and watch your brand flourish in ways you never imagined.

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Chief Happiness Officer & Supervisor

8+ years of experience

Feja is the Chief Happiness Officer & Supervisor of LKI Consulting whose main job is to bring happiness to our team and Clients.

Feja is a mix-breed rescue from “LESE” animal shelter, and she is one of the crucial team members of LKI Consulting. 

At LKI Consulting she is responsible for supervising the whole team, asking for pets, and offering her unique perspective which usually ends in a game of ‘no-take, only throw’.

Alexandra Murha

Operations Coordinator

1+ year of experience

Alexandra Murha is the Operations Coordinator of LKI Consulting who ensures operations processes in the Agency run smoothly. 

Currently, Alexandra assists the LKI Consulting team members with the management of daily operational activities, performing administrative tasks, and coordinating weekly communications with Clients. 

At LKI Consulting, she is responsible for managing Marketing Associates, conducting research, and providing operational support across multiple Client initiatives.



Digital Strategist

8+ years of experience

Milda Vilkaitis is the Digital Strategist of LKI Consulting specializing in the digital marketing industry with an organic focus. 

Currently, Milda disrupted the traditional SEO approach, and offered startups or established businesses custom-tailored experience that delivers long-term results. 

At LKI Consulting she is responsible for helping businesses gain authority, and visibility, obtain a stronger market position in their industry, and ultimately generate new quality leads through the power of SEO (ASO included).

Akvile Mikalauskaite

Graphic designer

10+ years of experience

Akvile Mikalauskaite is the Art Director of LKI Consulting.

During the last 10 years, she directed 150+ design projects focusing on Fintech, Tech, and Web3 Clients, helping them with visual representation. 

Akvile is the creative soul behind the greatest brand books that LKI Consulting has created.

Viktorija Domarkaite

Creative Project Manager, 

10+ years of experience

Viktorija Domarkaite is a Creative Projects Manager of LKI Consulting. For the last 10+ years, she has managed the visual representation of B2B and B2C clients from 15 countries. 

Currently, Viktorija has 300+ projects in her portfolio with specialization on Fintech, Crypto, and Advertising segments. 

At LKI Consulting, she is responsible for turning our Client’s creative ideas into both functional and aesthetic web, UX/UI, graphic, and motion design aligned with the brand.

Maryna Barysheva


5+ years of experience

Maryna Barysheva is a COO of LKI Consulting specializing in deep tech, layer 1, Defi, and SaaS. 

After working with blockchain projects from 15+ countries and managing marketing for Interactio – a 100-M valued B2B tech startup – she knows what it takes to develop a winning external communications, brand awareness, and global GTM strategy.

Maryna also frequently makes appearances on international panel discussions and delivers keynotes on the latest marketing trends. Apart from her public speaking engagements, she mentors young startup entrepreneurs on business development, operations, and growth.

Sarunas Papinigis


15+ years of experience

Sarunas Papinigis is a partner of LKI Consulting who focuses on fintech and investment companies. He is responsible for developing marketing and communication strategies, market survey and data analytics. 

During the last 10 years, he created and developed customer loyalty programs ranging between 1-20M members for top retail chains in Asia and Europe and generating 2-10% sales and profit uplift.

In previous 15 years, he worked in various sales positions in Coca-Cola, Nestle, Unilever and GSK while building the sales distribution from scratch.

Laura K. Inamedinova

Founder & CEO

8+ years of experience

Laura K. Inamedinova is a Founder & CEO of LKI Consulting who takes no bullshit attitude to business. Thanks to her exquisite data-driven strategies and fresh outlook on the Web3 space, she helped her Clients grow x10 and raise over $1B.

A former contributor of Forbes and Huffington Post, she has been recognized internationally among Top 10 Women Entrepreneur by Entrepreneur Magazine, HuffPost acclaimed PR expert, Top 10 Women in International Business by SiliconValleyTimes. 

Inamedinova is the voice of over 129 conferences in 17+ countries around the globe.