Challenge: Build a strong, engaged community for a launchpad to participate in Fair Community Offering (FCO)
We skyrocketed Raiser’s community from zero, transforming their unique no-token launchpad platform into a thriving ecosystem with laser-focused strategies. By harnessing strategic partnerships, engaging content creation, and influential KOL collaborations, we didn’t just grow an audience — we built an engaged, loyal following that set the stage for successful public sales and sustained growth.
By integrating interactive FCO quests, influential KOL collaborations, and relentless execution, we achieved exceptional growth for Raiser:
- 46K+ new followers on Twitter
- 80K+ followers with high-purchasing potential
- 500K+ total reach on Twitter
- 20K+ users in email base
- 200K+ monthly website visits
About the client
Raiser is pioneering a unique no-token launchpad platform focused on organic super-growth via Fair Community Offering (FCO)—a model that rewards users who compete, engage, and educate themselves about the biggest projects to hit the market. Engagement with the platform determines user allocation size in the Public Sale, their early access, and more, putting genuine interest in the project over farming and whaling.
Raiser is led by ex-Binance executives and is notable for launching some of the fastest-growing projects within the Web3 ecosystem, including Pixelverse, Metalcore, and Playbux.
Services provided
- Social media management
- Strategic partnerships & marketing
- Growth hacking
- Shiller management
- Content marketing
- Email marketing
- Deck content
- Public sale
- Community management
- Design
Timeline
- Started working: January 2024
- Time worked: June 2024
- Campaigns together: 8 strategies and 20+ tactics
Gameplan
We started our partnership with Raiser in January 2024, tasked with building a Twitter and Telegram community from the ground up leading up to their first FCO with Playbux, a #1 Shop-to-Earn dApp on BNB Chain. A Fair Community Offering is Raiser’s unique approach to Public Sales, where engagement determines a user’s allocation size.
Raiser needed a base of verified, real users who would convert into active investors through their merit-based FCO system: quizzes, quests, competitions, and more. This meant that LKI needed to create a from-scratch, high-quality community that was not just interested in the allocation but deeply cared about the project and its vision.
Social media management
Building a strong, organic community starts with nailing your socials. We focused on creating a value-driven, interactive presence that would grab attention and keep people engaged.
Our approach? Develop a content and engagement strategy from scratch. We established a consistent posting schedule, rolling out a mix of product updates, alpha threads, engagement-driven posts, and milestone celebrations. Each post carefully crafted to spark interaction and keep the momentum going.
- Asia: An educational thread walking users through why Asia is a hotspot for gaming and how to be early.
- Last chance: Get a Beta Code: A closed beta code giveaway tweet for Metalcore focused on creating engagement in exchange for entries into the giveaway.
- Guess the word: An engagement tweet inviting readers to guess Raiser’s new feature to earn Points towards the FCO.
- Playbux FCO sold out in 30 seconds: A fundraiser success tweet, sharing that the @Playbuxco FCO sold out in 30 seconds with 13k early supporters and $150k of $PBUX raised.
Takeaways
- The combination of educational threads, product threads, and engagement tweets created a well-rounded content strategy that not only attracted new followers but also kept existing ones engaged.
- Consistency in posting was crucial for growth. By maintaining a regular schedule, we were able to keep Raiser’s audience engaged and informed, building a reliable presence in their social media feeds. This regularity also helped in leveraging Twitter’s algorithms to our advantage, increasing visibility and reach.
- The significant growth in Twitter following and engagement was a testament to the effectiveness of our strategy. This growth not only validated our approach but also provided valuable insights into what types of content resonate most with our audience, allowing us to refine and optimize our content strategy continuously.
Strategic marketing
We helped support key product and community launches with top-tier Web3 gaming projects like Playbux, Metalcore, and Pixelverse, notably with Kirill Volgin, the ex-CEO of Stepapp.
Coordinating with these projects for AMAs and multiple engagement campaigns, we also developed onboarding marketing packages for new projects launched via Raiser to unify marketing and provide an adjustable blueprint that can be both reused and customized for every unique project.
For example, we ran a 10-day thread campaign for Playbux to maintain and increase awareness and engagement related to the project after its Public Sale. As a result, the community was engaged with the project throughout the campaign: before launch, during the Public Sale, and following the successful round.
- Playbux growth: 1 year recap: An analysis thread diving into Playbux’s performance since its public sale, including metrics like 68.9K new users, $120k+ in user rewards, and a surge in transactions since the FCO (+50% in two weeks).
- A Playbux AMA announcement thread with a giveaway to increase engagement and reach.
- Playbux x Raiser FCO: Playbux FCO launch announcement thread, detailing how users could gain points to earn the right to participate in the token sale
- An announcement tweet for Pixelverse’s public sale reporting their FCO was sold out in just 30 seconds.
Growth hacking
Quest platforms were a key driver of Raiser’s growth, pushing them to over 20K+ followers across all platforms. As a project centered on high-effort engagement, like quizzes and social media tasks, Raiser needed a community of dedicated, curious users.
To achieve this, we focused on seamless onboarding via platforms like Galxe. Our strategy hinged on the idea that most new users would start with simple tasks like following Raiser’s social channels, increasing overall visibility. A core group, however, would stick around for more advanced challenges, motivated by the chance to invest early in projects like Playbux. The result was an active, deeply engaged community.
Our efforts led to explosive follower growth, from 0 to over 20,000 on Galxe.
We implemented a multi-layered task system designed to capture a wide range of audience interests and commitment levels. The key task areas included:
- Social media following
- Social media engagement
- Creative tasks/User-generated content
- Referrals
- Product-specific tasks
- Partner-related tasks
Each Galxe campaign focused on the FCO, with tasks that promoted both Raiser as a launchpad and the Public Sale project they were launching. This dual focus amplified the reach, drawing in a larger audience by leveraging the visibility of both Raiser and the projects they supported.
The quest stage became instrumental in the FCO process for every Public Sale moving forward as the main tool to garner mass attention with minimal resources.
To promote the quest platform, we focused on these areas:
- Word-of-mouth via referrals and bonuses for inviting friends, both via Galxe and the native Raiser platform, as well as UGC tasks to spread awareness via Twitter, Telegram, and Discord.
- KOL marketing & PR instrumental in building Raiser’s credibility, as their voices helped convey the brand’s value propositions to a wider audience.
- Social media promotion natively on Raiser and Playbux accounts.
Contests and interactive content, in particular, provided compelling reasons for users to follow and engage with Raiser as a brand, creating immediate incentives for participation.
By employing this multi-faceted approach, we successfully grew Raiser’s community on Galxe, establishing a robust and engaged follower base that still thrives and is a key part of every Public Sale.
Content marketing
Our content marketing strategy was a cornerstone of Raiser’s success, attracting over 200,000 monthly visitors to the launchpad website and generating high levels of interest and engagement with the project.
We created product guides, research reports, interviews, and success stories to educate and engage potential investors and community members.
For example, our detailed blog post on Raiser’s FCO sale mechanics garnered significant attention from a broad audience. This approach ensured that visitors not only understood Raiser’s offerings but also saw the tangible benefits and successes associated with participating in their ecosystem.
Takeaways
- Educational content that thoroughly explains the platform and its benefits is crucial for engaging potential investors and retaining their interest.
- Step-by-step guides and success stories build trust and credibility, demonstrating Raiser’s value proposition and track record in a clear and compelling manner.
- By addressing the specific informational needs and curiosities of the audience, we were able to convert casual visitors into informed and engaged community members.
Email marketing
Our email marketing efforts were instrumental in maintaining high engagement levels and driving user actions. We grew Raiser’s email base to 20,000 users, achieving an impressive open rate of over 32%.
Many of our emails were practical but included incentives for completing tasks, aligning with Raiser’s core value proposition of rewarding engagement and loyalty. This approach ensured that users were well-informed and encouraged them to take specific steps that would increase their involvement and stake in the project.
An email telling users how to complete their KYC in order to be ready for the Raiser Public Sale, incentivizing them with a reward of 1,000 points if they do so (more points lead to a larger token allocation).
Results of the email-marketing campaigns
Takeaways
- Incentivizing user actions through clear, actionable instructions and rewards can significantly increase participation and compliance.
- The high open rates indicate that our content was not only relevant but also valued by the community, reinforcing the importance of delivering quality information.
Deck
To support sales and business development efforts, we have also prepared comprehensive content for Raiser’s pitch deck, serving client and user-facing purposes.
The deck included all necessary information about Raiser, including comparisons between Raiser and other platforms, the logic behind rewarding engagement over monetary contributions, and Raiser’s methods for doing so.
The Playbux FCO was used as a case study in the Deck to illustrate Raiser’s unique approach.
Here’s a sneak peek at the deck:
Check out the full deck here
Community management
Using strategic community management, we grew Raiser’s Telegram group from 200 to 20,000 members.
Taking a hands-on approach, we appointed a Community Manager to lead, engage, and monitor the community’s growth 24/7. Strategic promotions on Twitter effectively redirected users to the Telegram group, where users were incentivized with rewards and regularly engaged each day, encouraging sustained engagement through rewards.
We also introduced custom stickers, memes, and crypto-themed puzzles to make interactions more engaging and shareable. These efforts created a vibrant, interactive community that remained involved with Raiser’s ongoing developments.
Takeaways
- A dedicated Community Manager is essential for nurturing and sustaining a strong, engaged community—we would not suggest attempting to grow a community without one.
- Monthly rewards and recognition programs are effective in maintaining long-term engagement and loyalty among community members—assets that far outweigh the cost of putting up the rewards themselves.
- Creative and interactive content, such as custom stickers and themed puzzles, can significantly enhance community involvement and make the platform more enjoyable. These types of content don’t appeal to everyone, but by not incorporating them, you risk losing an entire segment of your target audience.
Design
Our design team created informative and eye-catching visual content to support Raiser’s marketing and community-building efforts.
Our designs helped convey crucial information in an engaging and easily understandable manner while maintaining Raiser’ pre-existing brand style.
Take a look at some of Raiser’s best performing visual content:
A graphic indicating different top gaming blockchain platforms in different Asian countries, used for crypto gaming community deep-dive on Twitter.
A graph highlighting Playbux’s positive growth over the past year to re-engage the audience and provide a strong case study for Raiser’s success.
Research-driven visual of top GameFi projects across chains, used in a Twitter thread on the narrative.
Final insights
Our comprehensive strategy led to significant growth for Raiser, including 85K+ total new social media followers and a total reach of over 500k. Using Galxe with various task complexities was key, too, giving users the power of choice in the quests they completed for Raiser.
- Focusing on genuine user engagement through quizzes, quests, and competitions significantly increased participation and interest in Raiser’s Fair Community Offering (FCO) model.
- A regular posting schedule with a mix of educational threads, engagement posts, and milestone celebrations helped maintain a strong and growing social media presence, driving significant follower growth and engagement.
- Assigning a dedicated Community Manager and using creative, interactive content like custom stickers and themed puzzles played a crucial role in growing and sustaining an active and vibrant community on Telegram.
- Offering clear, actionable rewards for completing tasks and participating in activities proved effective in driving high email open rates and active user participation, reinforcing the value of the engagement-focused approach.
